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ServiceMarket company logo


Founded Year



Series B | Alive

Total Raised


Last Raised

$4M | 4 yrs ago

About ServiceMarket

ServiceMarket, fka is an online marketplace that provides quotes and online bookings for moving, home services, and insurance through an extensive network.

Headquarters Location

#2203, Reef Tower, JLT


United Arab Emirates

+971 4 4229639

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Expert Collections containing ServiceMarket

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

ServiceMarket is included in 1 Expert Collection, including Insurtech.



3,739 items

Companies and startups that use of technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience

Latest ServiceMarket News

UAE On-Demand Home Services Market Report 2022-2026 Featuring Justlife, Urban Company, ServiceMarket, Rizek, Mr. Usta, Hitches and Glitches, MPlus, Elite Maids, & Helpsters Cleaning Services

Sep 16, 2022

The market size is expected to grow at a five-year CAGR of ~9.7% by 2026 It is anticipated that the increasing growth of the market size will be fueled by increasing number of service offerings by all the marketplaces and service providers, increasing customer awareness regarding the ease of accessibility of these on-demand home services and growing e-commerce platforms providing services to buyers in a short timeframe. This report provides a comprehensive analysis of the on-demand home services industry by analyzing historical statistics and corresponding developments in the on-demand home services market. The report covers various aspects including on-demand home services industry market size, evolution and market potential, ecosystem, snapshot on marketplace and service providers business model, growth trends and developments, Porter 5 Forces Analysis, rules and regulations, impact of COVID-19, demand drivers, challenges, future trends and outlook of the industry. Insights on competitive landscape of on-demand home services industry and cross comparison between major players operating in the ecosystem namely, marketplaces and service providers is also covered in the report on the basis of company profile, service offerings, Business USP, booking mode, ratings on Apps, customer reviews, cancellation and refund policies, recent development and activity of social media. The report also covers a case study on one of the top marketplaces in UAE, its company profile, reasons for expansion in other geographies, business model, cost structure, revenue stream, marketing strategies, customer relationship, key activities. UAE On-Demand Home Services Market Overview and Size UAE's on-demand home services industry is at a nascent stage. The industry had a single digit growth pre-covid from 2017-2019. During COVID, the industry growth rate spiked due to increasing concern for better hygiene and disinfection. Also, the fear of stepping out of home led to an emergence for on-demand home services in UAE. There has been an increase in the consumer spending from 2016 to 2021. Internet penetration is also high in UAE. Adaptation of applications through smartphones and mobile broadband has created emergent, consumer-facing sites and mobile apps of these on-demand home services companies. Due to the busy schedule of the working women, they are unable to take care of their home, leading to an increase in the demand for home services. Customers look for committed services; hence, marketplaces started emerging and reduced the hassle of customers to look for service providers. Also, there are no hidden costs; an upfront cost is required to be paid by the customers for a particular service availed. The government of the United Arab Emirates announced by decree on November 2020, that foreign investors can fully own local companies without the need for an Emirati sponsor, this will ease the entry of new startups in the industry. UAE's On-Demand Home Services Market Segmentation By Type of Services (Cleaning, Repair and Maintenance, Beauty and Others): Cleaning services account for the highest market share in the year 2021, in terms of the number of bookings. Beauty services has the second largest market share. the time consumed to go to a salon along with the waiting time is reduced with on-demand home services. By Geography (Dubai, Abu Dhabi, Others): Dubai has tapped the maximum market share as of 2021. Dubai has maximum of working population, as a result of which on-demand home services are in high demand. Abu Dhabi has the second highest market share. People live in big bungalows or villas, hence, hire full time helpers or maids. By Deployment (Online, Offline): Offline model dominates the market in 2021 as people prefer bespoke services, which are not easily available online. People are reluctant to try new service providers or marketplaces that provide online on-demand services. Competitive Landscape in UAE On-Demand Home Services Industry UAE's On-Demand Home Services Industry is highly fragmented with presence of large number of service providers and marketplaces. Marketplaces adopt a lease or an open market business model. These players compete amongst each other on the basis of service offerings, service quality, prices and brand value. Many companies have rebranded themselves to reflect their position in the market and justify the range of service offerings. The report provides a cross comparison of top players in the marketplaces as well as top service providers in UAE. A detailed case study on "Urban Company" is included in the report. Demand Analysis of On-Demand Home Services Industry Total Addressable, Serviceable Addressable Market of On-Demand Home Services Industry as of 2021 Demand Drivers and Trends in On-Demand Home Services Industry Consumer spending and preferences in the On-Demand Home Services Industry Impact of COVID on demand and user preferences in the On-Demand Home Services Industry Industry Analysis of On-Demand Home Services Industry Trends and Developments in On-Demand Home Services Industry Porter's Analysis of the On-Demand Home Services Industry Growth Drivers of the On-Demand Home Services Industry Challenges faced in the On-Demand Home Services Industry Government Rules and Regulations in the On-Demand Home Services Industry Impact of COVID-19 on the On-Demand Home Services Industry Comparison of Pre and Post COVID scenarios Competitive Landscape in On-Demand Home Services Industry, 2021 Cross Comparison of top On-Demand Home Services Marketplaces (Service Market, Justlife, Mr.Usta, Urban Company, Rizek) in terms of Vintage, Key Management, Revenue, Headquarters, Total Employees, USP, Services Offered, Booking Mode, Rating, Customer Reviews, Cancellation & Refund Policies, Social Media Presence, Discounts, Recent Developments Cross Comparison of top On-Demand Home Services Providers (Hitches & Glitches, MPlus, Elite Maids, Helpsters) in terms of Vintage, Key Management, Revenue, Headquarters, Total Employees, USP, Services Offered, Booking Mode, Rating, Customer Reviews, Cancellation & Refund Policies, Social Media Presence, Recent Developments Case Study on Urban Company in terms of Company Overview, Marketing Strategies, International Expansion, Business Model, Cost Structure, Revenue Streams, Customer Relationships and Key Activities UAE On-Demand Home Services Players Marketplaces

ServiceMarket Frequently Asked Questions (FAQ)

  • When was ServiceMarket founded?

    ServiceMarket was founded in 2013.

  • Where is ServiceMarket's headquarters?

    ServiceMarket's headquarters is located at #2203, Reef Tower, JLT, Dubai.

  • What is ServiceMarket's latest funding round?

    ServiceMarket's latest funding round is Series B.

  • How much did ServiceMarket raise?

    ServiceMarket raised a total of $7M.

  • Who are the investors of ServiceMarket?

    Investors of ServiceMarket include AddVenture and Emaar Properties.

  • Who are ServiceMarket's competitors?

    Competitors of ServiceMarket include Just Mop and 2 more.

Compare ServiceMarket to Competitors

Just Mop

JustMop is a search platform for cleaning services.


Taskty is an online marketplace for simple services where you can find individuals and services agencies to finish your daily, short term tasks for your home and for your business. Services will range from translation, copywriting, graphic design to event photographing, house maintenance and private nursing.


Matic offers consumers convenient access to multiple cleaning service providers with the benefits of various payment methods, ease of scheduling, the best technology to serve the user, and reporting on service quality to maintain the highest standards across the platform.

Batmaid Logo

Batmaid is an on-demand home cleaning platform. In a few clicks, users can book a certified, background-checked home cleaner for just once or with a frequency.

Qlean Logo

Qlean is an online platform on which users can request cleaning services for their apartments.

H2O Hospitality

H2O Hospitality is an online and offline integrated hospitality management group that supports the needs of lodging companies in the Korean and Japanese markets. The company's services include profit management, housekeeping & facility management, customer call response, online sales and marketing, reservation and inventory management, and review management. The company also offers WaHome, an on-demand home cleaning service. H2O Hospitality’s Information and Communications Technology (ICT)-based hotel management system aims to help hotels to automate and digitally transform several systems including the Channel Management System (CMS), Property Management System (PMS), Room Management System (RMS), and Facility Management System (FMS). It ultimately aims to automate front and backend processes including accommodation reservation, room management and front desk duties,

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