Founded Year

2010

Stage

Series D | Alive

Total Raised

$97.56M

Valuation

$0000 

Last Raised

$55M | 3 mos ago

Revenue

$0000 

About Movable Ink

Movable Ink activates data into personalized content in customer engagement, acting as an extension to the technologies that marketers use today. Its platform easily connects to all relevant data (no matter where it lives), updates based upon a recipient's most recent interactions, and is auto-generated by the platform. The company was founded in 2010 and is based in New York, New York.

Movable Ink Headquarter Location

1065 Sixth Ave 9th Floor

New York, New York, 10018,

United States

800-270-6033

ESPs containing Movable Ink

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Digital Engagement

Companies in this market offer web-based tools that use customer information and analytics to send automated, personalized messages to customers via email and SMS. These solutions leverage customer lists and segment based on subscriber data, such as geography, site activity, interests, birth date, and purchase history.

Movable Ink named as Leader among 15 other companies, including Bloomreach, SendinBlue, and Klaviyo.

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Movable Ink's Products & Differentiation

See Movable Ink's products and how their products differentiate from alternatives and competitors

  • Email Content Personalization

    Movable Ink maximizes email engagement and conversions by automating email content personalization with product capabilities like: Automatically generating 1:1 content. Personalized content is automatically created - images are assembled uniquely for each recipient, by calling data when the content is rendered. Access to and decisioning on any data. Marketers can access any data (zero/first/third-party, behavioral, and contextual) and use it to individualize content instead of creating and managing segments or lists. Enabling the ability to easily use personalized, automated content across digital channels AND campaigns. Content and logic for a dynamic content module can be created once, and then be re-used in future campaigns. Existing tools can be used for deployment through Movable Ink’s integration capabilities.

    Differentiation

    Ability to automatically generate (not just select) personalized creative 

    Real-time data access and decisioning 

    No coding or scripting required 

    Re-usability of content modules across channels and campaigns. 

    Zero Party Data 

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    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

  • Subscribe to see more

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

Research containing Movable Ink

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Movable Ink in 1 CB Insights research brief, most recently on May 4, 2022.

Expert Collections containing Movable Ink

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Movable Ink is included in 2 Expert Collections, including Unicorns- Billion Dollar Startups.

U

Unicorns- Billion Dollar Startups

1,178 items

L

Loyalty & Rewards Tech

162 items

Movable Ink Patents

Movable Ink has filed 3 patents.

The 3 most popular patent topics include:

  • Email
  • Email clients
  • Knowledge representation
patents chart

Application Date

Grant Date

Title

Related Topics

Status

6/19/2018

6/30/2020

Knowledge representation, Windows email clients, Email clients, MacOS email clients, Email

Grant

Application Date

6/19/2018

Grant Date

6/30/2020

Title

Related Topics

Knowledge representation, Windows email clients, Email clients, MacOS email clients, Email

Status

Grant

Latest Movable Ink News

Rio SEO Partners With Movable Ink to Optimize Customer Experiences by Delivering Relevant, Hyperlocal Content

Jul 20, 2022

Share Multi-location enterprise brands now have the ability to streamline and improve their local customers’ experience through targeted email and mobile marketing campaigns. Rio SEO and Movable Ink have formed a strategic partnership to further streamline the search experience for their customers by delivering relevant content in email and mobile communications. Rio SEO is the leading provider of an all-in-one local marketing platform proven to increase online visibility. Movable Ink is the leading content personalization provider. By partnering together, marketers are better able to distribute local store data seamlessly within email and mobile marketing communications, ensuring accurate store information is visible within every consumer interaction. This hyperlocal level of personalization ensures only relevant and targeted information is served to the e-mail or mobile recipient, which in turn, reduces unsubscribe rates and encourages sales and customer retention. “We’re excited to partner with Rio SEO to offer our clients yet another way to activate their data to provide best-in-class communications that are hyper-tailored to each individual and device,” said Adam Stambleck, President & Chief Client Officer, Movable Ink. “Customer expectations have vastly expanded over the past few years,” said Brian Smith, Director of Partnerships and Strategy at Rio SEO. “They want to spend less time searching for what they need and figuring out where to find it. By partnering with Movable Ink, our clients are better able to surface important information in digital campaigns, such as the location’s hours and address, location-specific products and promotions, and more. This eliminates friction in the sales journey and provides an optimized user experience.” Rio SEO’s API provides store information and location details. Combined with Movable Ink, marketers can display recent store information and location details in an easily scalable and personalized way. “Personalized experiences are no longer an optional part of a marketer’s program. Consumer expectations have rapidly shifted in the last few years, and brands that do not provide customer-centric experiences will be left behind,” said Adam Stambleck, President & Chief Client Officer, Movable Ink. “We’re excited to partner with Rio SEO to offer our clients yet another way to activate their data to provide best-in-class communications that are hyper-tailored to each individual and device, and drive significant long-term customer value.” Rio SEO clients can amplify their email and mobile marketing campaigns and serve hyperlocal content to their customers by contacting their Account Director. New customers should contact Rio SEO for more information about its expansive suite of local marketing solutions. “Our partnership with Rio SEO and Movable Ink has allowed us the ability to provide highly personalized messaging that provides our customers with the best shopping option based on their location and their past shopping behaviors,” said Connor Hurson, CRM & Loyalty Manager, North America at Pandora. “Their technology and partnership with Movable Ink made them a delight to work with during all phases of the project.” Rio SEO joins more than sixty integration partners as part of the Movable Ink Exchange, a collection of the most widely used and trusted marketing technologies. The Movable Ink Exchange enables marketers to quickly unlock the value of their existing technology investments to generate personalized content. Each integration comes with a layer of reliability, support, and reference applications to give you peace of mind and to help you achieve marketing success.

Movable Ink Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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  • When was Movable Ink founded?

    Movable Ink was founded in 2010.

  • Where is Movable Ink's headquarters?

    Movable Ink's headquarters is located at 1065 Sixth Ave, New York.

  • What is Movable Ink's latest funding round?

    Movable Ink's latest funding round is Series D.

  • How much did Movable Ink raise?

    Movable Ink raised a total of $97.56M.

  • Who are the investors of Movable Ink?

    Investors of Movable Ink include Contour Venture Partners, Intel Capital, Silver Lake, Wilson Sonsini Goodrich & Rosati, Compound and 18 more.

  • Who are Movable Ink's competitors?

    Competitors of Movable Ink include Klaviyo, MoEngage, Omnichat, Bloomreach, Voxie, Dynamic Yield, Rokt, Rebuy, Braze, Kickdynamic and 18 more.

  • What products does Movable Ink offer?

    Movable Ink's products include Email Content Personalization and 2 more.

  • Who are Movable Ink's customers?

    Customers of Movable Ink include Under Armour, Ulta Beauty and Lenovo.

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