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Motricity

motricity.com

Founded Year

2001

Stage

Acq - P2P | Acquired

Total Raised

$346.37M

About Motricity

Motricity is a provider of mobile content solutions and services to the wireless industry. Per the company, it powers over 120 million mobile subscribers with its market-leading Fuel mobile content delivery platform through global partners such as Cingular Wireless, Verizon Wireless, O2, Amazon.com and Palm. With a catalog of more than 75,000 mobile titles, the company is also a provider of mobile content through its network of consumer websites and channel partnerships, reaching over 10 million consumers worldwide.

Headquarters Location

601 108th Avenue NE Suite 900

Bellevue, North Carolina, 98004,

United States

425-957-6200

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Motricity Patents

Motricity has filed 1 patent.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/5/2005

12/28/2010

Social networking services, Mobile content, Promotion and marketing communications, Video on demand services, Wireless networking

Grant

Application Date

12/5/2005

Grant Date

12/28/2010

Title

Related Topics

Social networking services, Mobile content, Promotion and marketing communications, Video on demand services, Wireless networking

Status

Grant

Latest Motricity News

The Tale of Orthosomnia: I Am so Good at Sleeping that I Can Do It with My Eyes Closed and My Fitness Tracker on Me

Jan 21, 2023

Haitham Jahrami,1,2 Khaled Trabelsi,3,4 Michael V Vitiello,5 Ahmed S BaHammam6,7 1Department of Psychiatry, Ministry of Health, Manama, Kingdom of Bahrain; 2Department of Psychiatry, College of Medicine and Medical Sciences, Arabian Gulf University, Manama, Kingdom of Bahrain; 3High Institute of Sport and Physical Education of Sfax, University of Sfax, Sfax, 3000, Tunisia; 4Research Laboratory: Education, Motricity, Sport and Health, EM2S, LR19JS01, University of Sfax, Sfax, 3000, Tunisia; 5Department of Psychiatry & Behavioral Sciences, University of Washington, Seattle, WA, USA; 6Department of Medicine, College of Medicine, University Sleep Disorders Center, King Saud University, Riyadh, Saudi Arabia; 7The Strategic Technologies Program of the National Plan for Sciences and Technology and Innovation in the Kingdom of Saudi Arabia, Riyadh, Saudi Arabia Correspondence: Haitham Jahrami, Department of Psychiatry, College of Medicine and Medical Sciences, Arabian Gulf University, P.O. Box 26671, Manama, Kingdom of Bahrain, Tel +973 17286334, Fax +973 17270637, Email [email protected] While the use of wearable commercial fitness trackers or mobile phone technologies to learn about an individual’s sleep quality grows more and more popular, some sleep experts worry that a preoccupation with such data may lead to poor sleep quality and the possible development of insomnia. 1 The obsessive pursuit of optimal sleep metrics based on fitness tracker or mobile phone app data is termed “orthosomnia”, 2 coined by combining “ortho” referring to straight, right or proper, and “somnia” referring to sleep. 1 While insomnia and orthosomnia are both related to sleep, they are not at all synonymous. Insomnia is a diagnosable sleep disorder, whereas orthosomnia is a societal phenomenon, similar to “social jet lag”, another societal phenomenon that is gaining considerable notoriety. The current understanding of orthosomnia and its components is quite limited, although several behaviors are typically associated with it. These behaviors include preoccupation with sleep tracker data, frequently checking the sleep tracker, and anxiety about disassociation from the technology. In short, orthosomnia can be viewed as the obsessive pursuit of ideal sleep, free from disturbances, with regular sleep cycles and a focus on the body’s healing process. 3 Nomophobia is defined as the fear of no access to mobile a phone is an emerging psychological condition (and a societal phenomenon). 4 Our research group has documented a strong association between nomophobia and insomnia. 4–7 The link between nomophobia and insomnia may provide some insight into orthosomnia. The first and most important behavior associated with orthosomnia is that individuals suffering from it often and incorrectly assume that their sleep trackers are “perfect”, so they spend an unusual amount of time in bed striving to enhance that data. It is important to recognize that consumer sleep technology (CST) trackers are only data recorders and not standalone technology. A mobile phone is necessary to read and report the sleep data from the tracker; therefore, it is valid to assume that the orthosomnia obsession is likely to include mobile phones and with their use experience nomophobia. Individuals with orthosomnia may manifest insomnia-like symptoms while obsessing about “perfect sleep” because they are concerned with improving the CST’s sleep statistics. As a result, those with orthosomnia are likely to exhibit the following symptoms: difficulty falling asleep at night, waking up throughout the night, waking up too early, not feeling well-rested after a night’s sleep, tiredness or drowsiness during the day, anger, despair, or anxiety, difficulties paying attention, focusing on activities, or remembering, as well as an increase in mistakes or accidents, that is the typical symptom profile of insomnia. 1 , 3 , 8–10 Although some studies demonstrated no observed adverse effects of CST on sleep, 11 those studies did not assess the potential negative effects of using sleep trackers, such as orthosomnia, resulting in measurement bias and selective reporting of sleep results only reporting benefits. This stresses the importance of developing a validated measurement for potential negative effects and consequences on sleep while using CST devices. In their case series report, Baron et al discussed three orthosomnia cases; 1 The authors noted that these cases present unique challenges in Cognitive Behavioral Therapy for Insomnia (CBT-I) and exacerbate sleep-related anxiety or perfectionism in some patients. 1 There was a perception of insufficient sleep by each patient as well as periods of restlessness or light sleeping. 2 Despite several validation studies having shown that CST tracking devices fail to discriminate sleep stages accurately and have poor accuracy in detecting wakefulness, 3 Baron et al found their patients’ perceptions difficult to alter. 2 Another study had two groups; group 1 included 30 individuals whose sleep was monitored via a sleep-tracking device for a week, and group 2 were 45 participants who had been using a sleep-tracking device for a month to two years. 3 Assessment of participants of both groups underscored trends of anxiety related to aiming for perfect sleep with a resultant extension of bedtime to increase sleep scores and attempts to remove any in-bed activity that might decrease sleep scores. 3 An important consideration here is that monitoring any biological body signal may create in some individuals a “mental health concern” of targeting perfection; this is supported by data from studies on patients with diabetes mellitus who use continuous glucose monitors. Constant glucose data availability may result in greater concern about glucose levels, worry, psychological distress, and poorer communication regarding blood glucose levels. 12–14 Therefore, could the widespread practice of self-monitoring of sleep using CST leads to a sleep paradox, in which preoccupation with perfect sleep induces stress, anxiety and arousal, compromising rather than improving sleep? As sleep specialists, we are concerned orthosomnia may harm an individuals sleep quality in the long term. This may occur for several reasons. First, individuals may overestimate the accuracy and reliability of their sleep tracker or mobile phone app data, which can lead them to misunderstand how well they sleep. Second, efforts to maximize CST measured sleep may result in anxiety and arousal based worsening of sleep. Third, reliance on CST may delay their seeking appropriate professional services before the problems become deep-rooted. Individuals may disregard the need for sleep studies if they become accustomed to relying solely on their sleep tracker instead of formal sleep studies (polysomnography or actigraphy), which are widely regarded as the most accurate source of detailed sleep data. These poorly conceived and poorly guided attempts to improve or maximize sleep are likely to make it worse. Even worse is the possibility of recommending similar tactics to friends and family members of persons who suffer from orthosomnia. The development of a validated scale to measure unhealthy sleep obsessions is a work in progress. 15 Developing a scientifically validated scale is particularly important in studying this new emerging condition. Such a scale could also provide useful therapeutic information to sleep medicine practitioners who might find themselves attempting to treat such individuals. We suspect that many of our patients were experiencing an orthosomnia-like condition in the sense that they did not always fit the traditional definition of insomnia or hypersomnia but were nonetheless experiencing disturbed sleep because of worries about the information provided by their sleep-tracking devices and their efforts to improve their sleep accordingly. To conclude, taking care of one’s sleep health is never a negative, but doing so with inadequate knowledge may be potentially harmful. It has been estimated that 90% of adults own a smart phone of some type, and about 20% own a fitness tracker. CST is rapidly evolving and will likely increase in use. Although CST technologies have the potential to offer crucial information about irregular circadian rhythms and long-term sleep habits, relying solely on algorithms from modern technology with inexperienced interpretation might lead to poor management of sleep issues that results in disturbed sleep or exacerbates undiagnosed conditions. Therefore, considerable research about CST utility and disutility needs to be done. Sleep tracking using CST can be viewed in a manner similar to how positive airway pressure device downloads are already utilized in clinical sleep medicine, with a significant positive impact on adherence to therapy. Therefore, long-term CST validation studies are essential, taking into consideration the evaluation of all potential adverse effects of this technology on sleep in healthy subjects and patients with insomnia and other sleep disorders, using validated assessment measures. Additionally, during CBT-I, the therapist should review the benefits and downsides of tracking sleep when interviewing patients interested in utilizing a sleep tracker to monitor their sleep. Moreover, assessing if CST-generated reports affects treatment adherence or generates debilitating anxiety should be reviewed with each patient as an essential part of their treatment. Disclosure

Motricity Frequently Asked Questions (FAQ)

  • When was Motricity founded?

    Motricity was founded in 2001.

  • Where is Motricity's headquarters?

    Motricity's headquarters is located at 601 108th Avenue NE, Bellevue.

  • What is Motricity's latest funding round?

    Motricity's latest funding round is Acq - P2P.

  • How much did Motricity raise?

    Motricity raised a total of $346.37M.

  • Who are the investors of Motricity?

    Investors of Motricity include Voltari, New Enterprise Associates, Advanced Equities Financial, Cyrus Capital Partners, Noro-Moseley Partners and 18 more.

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