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Motorway company logo


Founded Year



Series C | Alive

Total Raised




Last Raised

$189.16M | 1 yr ago

About Motorway

Motorway is a used car marketplace, connecting consumer sellers to professional car buyers through its price comparison website. Consumer car sellers can instantly see live offers from multiple car buying services and specialist dealerships. They can compare headline offers and read buyer reviews, fees, and collection options to find the best deal. As a two-sided marketplace, the company's buyer platform provides a fast and efficient way for car buying firms to buy the best used car stock, direct from consumers, cutting out middlemen.

Headquarters Location

2nd Floor, Tennyson House 159-165 Great Portland Street

London, England, W1W 5PA,

United Kingdom

+44 (0)20 3369 1747

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Research containing Motorway

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CB Insights Intelligence Analysts have mentioned Motorway in 1 CB Insights research brief, most recently on Dec 2, 2021.

Expert Collections containing Motorway

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Motorway is included in 3 Expert Collections, including E-Commerce.



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Latest Motorway News

WeBuyAnyCar complaint results in ban for Motorway TV and radio adverts

Nov 30, 2022

Click the thumbs up > A WeBuyAnyCar complaint to the Advertising Standards Authority (ASA) has resulted in a ban on Motorway TV and radio adverts which claimed it could offer motorists “up to £1,000 more” for their used car. Despite a clause on the Motorway website which showed the statement was backed by a survey of 2,079 customers who sold their car on Motorway between March 1 and July 22 2021, the Constellation Automotive-owned car buying business challenged whether the claim was “misleading and could be substantiated”. WeBuyAnyCar’s complaint followed the airing of Motorway’s adverts in August. The TV ad featured a voice-over that stated: “This is the new way to sell your car. The sell-your-car-from-home way. The car-dealers-compete-to-give-you-the-best-price way. The you-could-get-up-to-£1,000-more way”. The first radio ad stated: “Simply sell your car the Motorway way. It’s the new sell-your-car-from-home way. It’s the car-dealers-compete-to-give-you-the-best-price way. It’s the you-could-get-up-to-£1,000-more way.” A second radio advert added the statement: “For pricing claim verification visit” In its evidence, Motorway said that 42% of 2,079 respondents to a survey on its value performance had self-reported that they had achieved a price of £1,000 or more for their vehicle on Motorway’s platform than they had been offered as an initial quote by a competitor. A second report found 42.7% of 1,842 respondents said they had achieved a price higher than that of a competitor by £1,000 or more. The ASA ultimately deemed the account of the survey evidence to be insufficient to inform car sellers choices, however, banning the adverts in their current form. It noted that the Motorway website did not contain any information about where a copy of the report that formed the basis of the claim could be viewed, adding: “In lieu of a full report we considered that Motorway could have provided information including, but not limited to, some of the competitors included in the report, the full methodology used in the survey and report, the number of consumers contacted in the survey and the number of respondents, and the questions that respondents were required to answer as part of the survey. “In the absence of that information, we considered that there was no way for consumers or competitors to understand the basis of the claim or check its accuracy.” It is not the first time that Motorway has had an advert banned by the ASA. News and features editor

Motorway Frequently Asked Questions (FAQ)

  • When was Motorway founded?

    Motorway was founded in 2017.

  • Where is Motorway's headquarters?

    Motorway's headquarters is located at 2nd Floor, Tennyson House, London.

  • What is Motorway's latest funding round?

    Motorway's latest funding round is Series C.

  • How much did Motorway raise?

    Motorway raised a total of $274.59M.

  • Who are the investors of Motorway?

    Investors of Motorway include Index Ventures, BMW i Ventures, Unbound, Latitude, ICONIQ Growth and 7 more.

  • Who are Motorway's competitors?

    Competitors of Motorway include carwow and 5 more.

Compare Motorway to Competitors


CarSpring provides a peer-to-peer platform for people to buy and sell pre-owned cars, matching potential customers with vendors. Users can choose to buy a car from a hand-picked selection or to sell their used car in two short steps. All cars are checked, test-driven by CarSpring inspectors, valued, and delivered to customers' doorsteps for free, and paperwork is handled by the company.

carwow Logo

carwow is a used car marketplace that helps users choose what new car to buy. The platform allows consumers to compare offers online and buy directly from trusted dealers that are registered with the platform, specifically avoiding the arduous but otherwise necessary requirement to haggle over price and in a way that potentially introduces a lot more transparency. carwow was founded in 2013 and is based in London, England.


Chehaoduo is the operator of Guazi, an online C2C used-car trading platform, and Maodou, a new car eCommerce platform. The company was founded in 2015 and is based in Beijing, Beijing.

Cars24 Logo

Cars24 is a hybrid used car trading platform offering both online and offline services. The site and app enable both the selling of used cars and used two-wheeled motorbikes. Cars24 buys, fixes, and then resells vehicles, meaning it appraises vehicles from sellers, buys them up for an agreed upon price if possible, and fixes/reconditions them so that they can deliver them to purchasers.

Seez Logo

Seez is an automotive marketplace, featuring a search engine that allows users to search for cars using image recognition for vehicles they spot on the street, contextual location-based notifications, and an AI chatbot that acts like a personal car buying concierge. The firm was founded in 2015 and is based in Copenhagen, Denmark.


Carsnip is a comprehensive car website, giving users a much simpler and faster way to search for a used car combined with the tools to make better-informed decisions. Carsnip is free for Car Dealers and private sellers. Built on agile technology, Carsnip delivers substantial cost savings across the technology stack.

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