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Founded Year



Series B | Alive

Total Raised




Last Raised

$35M | 2 yrs ago

About Crisp

Crisp is a company that focuses on providing a collaborative commerce platform in the data integration and business intelligence industry. The company offers services that include data extraction, transformation, and integration, as well as providing actionable insights through pre-built dashboards that analyze sales, inventory, and deductions data. Crisp primarily sells to sectors such as the ecommerce industry, real estate tech industry, and the cloud computing industry. Crisp was formerly known as Motiion. It was founded in 2018 and is based in Brooklyn, New York.

Headquarters Location

68 3rd St

Brooklyn, New York, 11231,

United States


Crisp's Product Videos

ESPs containing Crisp

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Supply Chain & Procurement

The demand forecasting & inventory optimization market offers solutions that utilize sales data and other relevant metrics to drive improvements in the inventory planning process. These solutions use advanced technologies such as artificial intelligence and machine learning to forecast demand accurately across sales channels and help plan more efficient and cost-effective inventory ordering. The m…

Crisp named as Leader among 15 other companies, including Manhattan Associates, Blue Yonder, and RELEX.

Crisp's Products & Differentiators

    Data platform

    Crisp automatically ingests daily sales and inventory data from more than 40 retailers and distributors. Crisp aggregates and consolidates this data in real time, making it available in interactive dashboards or exported into a customer’s BI or analytics tool of choice, including Excel, Tableau, Power BI, and Snowflake. With Crisp’s connectors, brands save hours typically spent downloading and cleansing weekly reports from each of their retail partners and enjoy up-to-date, accurate data for decision-making.


Expert Collections containing Crisp

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Crisp is included in 7 Expert Collections, including Supply Chain & Logistics Tech.


Supply Chain & Logistics Tech

4,992 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).


Grocery Retail Tech

831 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Market Research & Consumer Insights

722 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.


Conference Exhibitors

5,302 items


Retail Tech 100

200 items

The most promising B2B tech startups transforming the retail industry.


Store tech (In-store retail tech)

308 items

This collection looks at the tech-enabled companies helping brands and retailers promote their products and compel customers to buy.

Latest Crisp News

MarTech Interview with Are Traasdahl, Chief Executive Officer of Crisp

Feb 13, 2024

7. Could you kindly share your perspective on how brands can effectively and courteously measure the return on investment (ROI) of their marketing efforts in both digital and in-store channels? As CPG marketers know all too well, ROI is much harder to determine for in-store channels than for e-commerce. To start, you have to establish a baseline sales period where no ad was run in a given market, and compare that baseline to the test period where the ad was run. The difference between these two is your sales lift, and if you’ve isolated other variables, this will give you the increase in sales for a given store or zip code. The key is the ability to leverage daily data that is granular at the store level for accurate results. You also need data that is timely enough to action on while it’s still relevant. That’s the data marketers have been missing, and that’s the retail data that Crisp provides seamlessly. 8. How, in your opinion, can brands delicately balance traditional and digital marketing channels for a comprehensive and courteous strategy? The marketing allocation mix is changing rapidly with the rise of retail media. Retail media promises to not only help brands access a retailer’s own channels, but across the open web – all while providing shoppers with a more relevant experience. Brands can apply the same data-driven approach to channels like retail media by overlaying that spend onto real-time, granular sales data from those same retailers. With information on which channels perform best, brands can create a strategy that optimizes spend across channels, enhances the shopper experience, and delivers maximum ROI. 9. As a seasoned professional, what brief and considerate advice would you offer to readers navigating collaborative commerce and data-driven marketing? As a collaborative commerce platform, Crisp is all about empowering brands and retailers to work together to serve consumers and grow their business.We see digital marketing as an important part of this relationship, where brands invest in making their retail partnerships successful. The ability to bring data to the table that shows retailers that you’re driving sales at their stores – and that you’re seeing measurable results – can put you at an incredible advantage with retail buyers. This is important for established as well as challenger brands like poppi, who can use innovative marketing strategies and data-driven insights to their advantage. 10. In concluding our discussion, are there any considerate insights or key takeaways you would like to share regarding the future of collaborative commerce and its respectful impact on the intersection of digital marketing and in-store sales? With collaborative commerce, the retail industry can make zero-waste supply chains a reality. When data is shared seamlessly between retailers, suppliers, and distributors, all parties can collaborate to efficiently meet demand, reduce waste, and grow profitably. For more such updates, follow us on Google News Martech News Are Traasdahl, Chief Executive Officer of Crisp DCrisp Founder and CEO, Are Traasdahl has more than 20 years of experience in mobile and digital technology. Prior to Crisp, he was the Founder & CEO of Tapad Inc. In 2016, Telenor Group acquired Tapad for $360M, making it the fifth largest venture-backed M&A exit in New York since 2009. Prior to Tapad, he founded Thumbplay, a mobile entertainment service that he grew to more than $100M in revenue in less than 3 years before he exited the company. The company, later acquired by Clear Channel, is now called iHeartRadio.Traasdahl has been featured in Forbes, the Wall Street Journal, Ad Age, NASDAQ, Food Logistics, Supermarket Perimeter and other major news publications. He was named Global Startup Awards™ Founder of the Year in 2016 and EY Entrepreneur of the Year in 2014. He founded Crisp in 2016 to tackle the critical issue of food waste through technology.Crisp connects CPG brands and developers to real-time data from 40+ retailers and distributors, delivering store-level sales and inventory reporting to BI tools, cloud-based platforms, interactive dashboards, and more. Hundreds of brands count on Crisp for actionable sales and supply chain insights to grow sales, streamline operations, reduce waste, and skyrocket profitability. LinkedIn .

Crisp Frequently Asked Questions (FAQ)

  • When was Crisp founded?

    Crisp was founded in 2018.

  • Where is Crisp's headquarters?

    Crisp's headquarters is located at 68 3rd St, Brooklyn.

  • What is Crisp's latest funding round?

    Crisp's latest funding round is Series B.

  • How much did Crisp raise?

    Crisp raised a total of $61.2M.

  • Who are the investors of Crisp?

    Investors of Crisp include FirstMark Capital, Spring Capital, 3L, Swell Partners and HDM.

  • Who are Crisp's competitors?

    Competitors of Crisp include IRI, RELEX, Bedrock Analytics, E2open, SPINS and 7 more.

  • What products does Crisp offer?

    Crisp's products include Data platform and 4 more.

  • Who are Crisp's customers?

    Customers of Crisp include Carbone, PopSockets, ZURU Group and RxSugar.


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