Crisp is a company that focuses on providing a collaborative commerce platform in the data integration and business intelligence industry. The company offers services that include data extraction, transformation, and integration, as well as providing actionable insights through pre-built dashboards that analyze sales, inventory, and deductions data. Crisp primarily sells to sectors such as the ecommerce industry, real estate tech industry, and the cloud computing industry. Crisp was formerly known as Motiion. It was founded in 2018 and is based in Brooklyn, New York.
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ESPs containing Crisp
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The planogram compliance & inventory management market addresses the challenges faced by retailers in managing their inventory and ensuring that products are displayed in accordance with planograms. This market offers solutions that use machine learning and artificial intelligence to improve demand forecasting, optimize ordering, and automate tasks that consume employee time. The market also helps…
Crisp's Products & Differentiators
Crisp automatically ingests live sales and inventory data from more than 40 retailers and distributors. Crisp aggregates and consolidates this data in real time, making it available in interactive dashboards or exported into a customer’s BI or analytics tool of choice, including Excel, Tableau, Power BI, and Snowflake. With Crisp’s connectors, brands save hours typically spent downloading and normalizing weekly reports from each of their retail partners and enjoy up-to-date, accurate data for decision-making.
Research containing Crisp
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Crisp in 8 CB Insights research briefs, most recently on Aug 21, 2023.
Expert Collections containing Crisp
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Crisp is included in 7 Expert Collections, including Supply Chain & Logistics Tech.
Supply Chain & Logistics Tech
Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).
Grocery Retail Tech
Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.
Market Research & Consumer Insights
This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.
Retail Tech 100
The most promising B2B tech startups transforming the retail industry.
Store tech (In-store retail tech)
This collection looks at the tech-enabled companies helping brands and retailers promote their products and compel customers to buy.
Latest Crisp News
Dec 5, 2023
SHARE: CPG brands buy digital media to make their in-store sales pop. But attempts to measure the impact of digital ad dollars on physical sales often fall flat. Blame it on retail data silos, said Graham Goeppert, VP of digital commerce and media at probiotic soda brand Poppi. Real-time inventory information typically sits separately from sales data. And both flow into a different system than a brand’s online media spend data. This makes it nearly impossible to prove a causal relationship between media spend and in-store conversions. As a result, “there’s often the perception that digital tactics are only really driving digital sales, when the reality is that there’s actually a much bigger return offline,” Goeppert said. Thirsty for insights Earlier this year, Poppi started looking for a way to get more reliable, faster access to sales data from its retail partners. That’s when it came across Crisp, a retail data platform founded by Are Traasdahl . (Traasdahl was also the founder and former CEO of cross-device provider Tapad). It just so happened that, around the same time, Tinuiti, Poppi’s agency, was also starting to test Crisp. And so the three began to collaborate on a methodology for tying digital media to in-store activity to give brands like Poppi the ability to better optimize online spend based on what’s in or out of stock at specific stores. Crisp’s API acts as a data connection hub between brands and retailers, including Target, Walgreens, Walmart and Whole Foods. Point-of-sale and inventory data down to the SKU level flows automatically and on a daily basis from retailers directly into a brand’s marketing tools and data warehouse. It’s not impossible to get this data through other methods, Traasdahl said. But it’s a slow process that requires a lot of manual labor. “Brands can use Excel sheets and log into multiple places to try and find the correlation between revenue and sales, but it’s really hard to do,” he said. “If you can get data in real time, though, you can be a lot smarter about how you spend and how you use advertising to support your distribution.” Shelf life Using retail information via Crisp, Tinuiti developed an econometric data model to establish a statistical relationship between media spending on specific online channels and subsequent sales in certain regions. Put simply: Does TikTok or Instagram or streaming – or insert other digital channel here – cause someone to take an item off the shelf and put it in their cart? That doesn’t mean, however, a brand needs to determine whether a specific user saw a specific impression before making a purchase, said Morgan Stockham, director of econometrics at Tinuiti. It’s not necessary to drill down that far. “But because we’re able to take in a brand’s entire portfolio and take control variables into account,” she said, “we can say with more certainty than before when an increase in spending on certain channels contributes to an increase in purchases overall.” Minding the store In Poppi’s case, the brand used Tinuiti’s model and data from Crisp to prove that people who saw Instacart search ads led to a 10% increase in monthly in-store transactions at a particular retailer the following week. Poppi also found that people who saw Amazon online video ads were 15% more likely to buy its products in a store than people who didn’t see those ads. Meanwhile, customers exposed to TikTok ads were 80% more likely to buy Poppi soda at a store. Knowing what role digital media plays in the overall mix means marketers can spend on those channels more strategically. In media planning, “brands can sometimes shoot themselves in the foot because they’re not thinking holistically,” said Aaron Gooden, Tinuiti’s director of marketplace growth. “People see ads on TV, they see digital ads, they get coupons, and what our clients want to know is which channels actually help influence those people to go into a store near them and buy something,” Gooden said. “Our job is to figure out what that kind of attribution looks like.” And the better brands get at assessing the impact of digital on in-store conversions, the more easily they can justify shifting money into digital marketing. “We want to place big bets, but we also need to feel comfortable doing it,” Poppi’s Goeppert said. “Now, we’re able to make big adjustments in our annual planning processes and also feel good about doing it.”
Crisp Frequently Asked Questions (FAQ)
When was Crisp founded?
Crisp was founded in 2018.
Where is Crisp's headquarters?
Crisp's headquarters is located at 68 3rd St, Brooklyn.
What is Crisp's latest funding round?
Crisp's latest funding round is Series B.
How much did Crisp raise?
Crisp raised a total of $61.2M.
Who are the investors of Crisp?
Investors of Crisp include FirstMark Capital, Spring Capital, 3L, Swell Partners and HDM.
Who are Crisp's competitors?
Competitors of Crisp include IRI and 7 more.
What products does Crisp offer?
Crisp's products include Connectors and 3 more.
Who are Crisp's customers?
Customers of Crisp include SunButter, Greenleaf Foods and RxSugar.
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