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Motif Investing

Founded Year



Asset Sale - II | AssetsPurchased

Total Raised


About Motif Investing

Motif Investing is a next-generation online broker that is pioneering concept-driven investing for individuals and financial advisors. The company, based in Silicon Valley, allows investors to trade a motifs-an intelligently-weighted basket of stocks and bonds built around themes, investing styles, or multi-asset models-in single transactions for low fees. Motif Investing is a registered broker-dealer and a member of SIPC. In 2020, Motif's accounts were sold to Folio and it's patents, technology, and the team were purchased by Charles Schwab.

Headquarters Location

P.O. Box 3548

Rancho Cordova, California, 95741,

United States


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Research containing Motif Investing

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CB Insights Intelligence Analysts have mentioned Motif Investing in 4 CB Insights research briefs, most recently on Apr 14, 2022.

Expert Collections containing Motif Investing

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Motif Investing is included in 4 Expert Collections, including Wealth Tech.


Wealth Tech

1,919 items

A category of financial technology that is digitizing & streamlining the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.



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7,746 items

US-based companies


Green Fintech

269 items

a collection of fintech companies that have an explicitly defined environmental focus at the core of their business.

Motif Investing Patents

Motif Investing has filed 4 patents.

patents chart

Application Date

Grant Date


Related Topics




Financial markets, Stock market, Bonds (finance), Seafarers' trade unions, Remote desktop


Application Date


Grant Date



Related Topics

Financial markets, Stock market, Bonds (finance), Seafarers' trade unions, Remote desktop



Latest Motif Investing News

Motif Investing to Close its Doors

Apr 30, 2020

Finovate After ten years in the investment space, online brokerage platform Motif will be shutting down operations on May 20. The company notified users via email on April 17 in a message saying, “At this time, we’ve made the decision to cease operations and transfer your account to Folio Investments.” Motif was founded in 2010 by Tariq Hilaly and former Microsoft executive Hardeep Walia, who debuted the company’s build-your-own motif concept at FinovateSpring 2013. Since its launch, the company amassed $127 million in funding from investors including Y Combinator, TechStars, and 500 Startups. In March, Motif reported $604 million in assets under management between individual accounts and institutional clients. The company also reported around $264 million in assets held in the ETFs it launched in conjunction with Goldman Sachs. Last month, Motif deepened its ties with Goldman Sachs, ringing the opening bell of the New York Stock Exchange in celebration of launching five new ETFs in partnership with the bank. As mentioned in Motif’s statement to its users, the company is transferring users’ accounts to Folio Investing . “We appreciate the opportunity we’ve had to work with you, and we are confident that your investment needs will be well-served by Folio,” the email said. Folio was founded in 2010 and offers 2,000 commission-free, window trades per month, most of the ETFs listed on the U.S. national securities exchange, 1,100 no-load mutual funds, and almost 125 pre-made portfolios. While some Motif users have publicly complained about the company’s choice in the new provider, some fintech firms, including M1 Finance, have taken the opportunity to bring Motif’s users over to their platforms. As ThinkAdvisor noted in a piece published last week, Motif’s news is a signal of what’s to come for smaller players in fintech. In fact, many analysts have noted that the recent pandemic and economic crisis will drive consolidation in the industry.

Motif Investing Frequently Asked Questions (FAQ)

  • When was Motif Investing founded?

    Motif Investing was founded in 2010.

  • Where is Motif Investing's headquarters?

    Motif Investing's headquarters is located at P.O. Box 3548, Rancho Cordova.

  • What is Motif Investing's latest funding round?

    Motif Investing's latest funding round is Asset Sale - II.

  • How much did Motif Investing raise?

    Motif Investing raised a total of $126M.

  • Who are the investors of Motif Investing?

    Investors of Motif Investing include Charles Schwab, Folio Investing, Renren, Norwest Venture Partners, Foundation Capital and 8 more.

  • Who are Motif Investing's competitors?

    Competitors of Motif Investing include Betterment and 5 more.

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