
Motif Investing
Founded Year
2010Stage
Asset Sale - II | AssetsPurchasedTotal Raised
$126MAbout Motif Investing
Motif Investing is a next-generation online broker that is pioneering concept-driven investing for individuals and financial advisors. The company, based in Silicon Valley, allows investors to trade a motifs-an intelligently-weighted basket of stocks and bonds built around themes, investing styles, or multi-asset models-in single transactions for low fees. Motif Investing is a registered broker-dealer and a member of SIPC. In 2020, Motif's accounts were sold to Folio and it's patents, technology, and the team were purchased by Charles Schwab.
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Expert Collections containing Motif Investing
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Motif Investing is included in 2 Expert Collections, including Wealth Tech.
Wealth Tech
2,053 items
Companies and startups in this collection digitize & streamline the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.
Fintech
8,123 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Motif Investing Patents
Motif Investing has filed 4 patents.

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
5/4/2012 | 6/10/2014 | Financial markets, Stock market, Bonds (finance), Seafarers' trade unions, Remote desktop | Grant |
Application Date | 5/4/2012 |
---|---|
Grant Date | 6/10/2014 |
Title | |
Related Topics | Financial markets, Stock market, Bonds (finance), Seafarers' trade unions, Remote desktop |
Status | Grant |
Latest Motif Investing News
Apr 30, 2020
Finovate After ten years in the investment space, online brokerage platform Motif will be shutting down operations on May 20. The company notified users via email on April 17 in a message saying, “At this time, we’ve made the decision to cease operations and transfer your account to Folio Investments.” Motif was founded in 2010 by Tariq Hilaly and former Microsoft executive Hardeep Walia, who debuted the company’s build-your-own motif concept at FinovateSpring 2013. Since its launch, the company amassed $127 million in funding from investors including Y Combinator, TechStars, and 500 Startups. In March, Motif reported $604 million in assets under management between individual accounts and institutional clients. The company also reported around $264 million in assets held in the ETFs it launched in conjunction with Goldman Sachs. Last month, Motif deepened its ties with Goldman Sachs, ringing the opening bell of the New York Stock Exchange in celebration of launching five new ETFs in partnership with the bank. As mentioned in Motif’s statement to its users, the company is transferring users’ accounts to Folio Investing . “We appreciate the opportunity we’ve had to work with you, and we are confident that your investment needs will be well-served by Folio,” the email said. Folio was founded in 2010 and offers 2,000 commission-free, window trades per month, most of the ETFs listed on the U.S. national securities exchange, 1,100 no-load mutual funds, and almost 125 pre-made portfolios. While some Motif users have publicly complained about the company’s choice in the new provider, some fintech firms, including M1 Finance, have taken the opportunity to bring Motif’s users over to their platforms. As ThinkAdvisor noted in a piece published last week, Motif’s news is a signal of what’s to come for smaller players in fintech. In fact, many analysts have noted that the recent pandemic and economic crisis will drive consolidation in the industry.
Motif Investing Frequently Asked Questions (FAQ)
When was Motif Investing founded?
Motif Investing was founded in 2010.
Where is Motif Investing's headquarters?
Motif Investing's headquarters is located at P.O. Box 3548, Rancho Cordova.
What is Motif Investing's latest funding round?
Motif Investing's latest funding round is Asset Sale - II.
How much did Motif Investing raise?
Motif Investing raised a total of $126M.
Who are the investors of Motif Investing?
Investors of Motif Investing include Charles Schwab, Folio Investing, Moatable, Norwest Venture Partners, Foundation Capital and 8 more.
Who are Motif Investing's competitors?
Competitors of Motif Investing include FutureAdvisor and 5 more.
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Compare Motif Investing to Competitors

Betterment operates a financial advisory company. The platform offers digital investment solutions such as cryptocurrency investing, automated investing, financial planning, retirement planning, cash management services, and more. The company was founded in 2008 and is based in New York, New York.

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SigFig focuses on digital wealth solutions. The company offers a range of services including needs discovery, remote collaboration, and digital wealth management solutions, designed to streamline operations for financial advisors and investors. SigFig primarily serves banks, credit unions, wealth management firms, insurance companies, and individual investors. It was founded in 2006 and is based in San Francisco, California.

Human Interest focuses on providing retirement savings solutions. The company offers affordable, full-service 401(k) and 403(b) plans, making it easier for small and medium-sized businesses to help their employees save for retirement. Its services primarily cater to the small and medium business sectors. It was formerly known as Captain401. It was founded in 2015 and is based in San Francisco, California.
ForUsAll offers a platform enabling employers to provide a modern 401(k) plan to employees with access to cryptocurrency, financial wellness benefits, and low fees. The platform provides features such as direct investment into a range of cryptocurrency tokens, automated plan administration, auto-reconciling payroll integration, tracking and enrolling of eligible employees, and actionable financial insights. The company was founded in 2012 and is based in San Francisco, California.

Wealthsimple provides a technology-driven investment manager combining a robo-advisory platform with access to live advisors. It offers investing tools and personalized advice designed to build long-term wealth. It facilitates customized investing portfolios. The company was founded in 2014 and is based in Toronto, Canada.
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