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moonjuice.com

Founded Year

2011

Stage

Unattributed - II | Alive

Total Raised

$5.25M

Last Raised

$5.1M | 5 mos ago

About Moon Juice

Moon Juice is a provider of adaptogenic supplements, skincare, and foods.

Moon Juice Headquarter Location

3771 Las Flores Ct

Los Angeles, California, 90034,

United States

310-730-5455

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Research containing Moon Juice

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Moon Juice in 5 CB Insights research briefs, most recently on May 26, 2021.

Expert Collections containing Moon Juice

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Moon Juice is included in 5 Expert Collections, including Direct-To-Consumer Brands (Non-Food).

D

Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

V

Vitamin & Supplement Startups

640 items

B

Beauty & Personal Care

2,733 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

F

Food & Beverage

2,816 items

W

Wellness Tech

1,302 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

Latest Moon Juice News

Moon Juice, a Goop-like wellness company, threw its compost in the trash and promoted a manager accused of racist comments, ex-employees say

Mar 14, 2022

Getty Images/Astrid Stawiarz / Stringer Moon Juice, the Los Angeles juice shop turned wellness brand, talks a big game about composting. "We invest in a future filled with more composting facilities than garbage dumps," its website says. Much of the cups and silverware at its two juice shops are compostable, and, for a while, its flagship store in Venice offered customers a compost bin, according to Sea Sloat, who worked at the shop until March 2020. There's just one snag: Moon Juice didn't pay for a composting service. Instead, store employees would toss the "compost" into a garbage bin out back, according to three former employees who worked at Moon Juice as recently as last year. These days, the Venice store has no compost bin at all, a current employee said. "It's like a microcosm of all these other problems," Sloat said. "Look at how pure and how wholesome and how sustainable we are and all these things. But actually, it's just all going in the trash." Moon Juice, which didn't return requests for comment, advertises itself as a virtuous wellness company whose products — which include $38 jars of Sex Dust and $30 bags of activated cashews — are of the highest quality and sourced sustainably and transparently. Its " trained alchemists " can blend you a smoothie spiked with Brain Dust, or any other dust of your choosing, at one of its two Los Angeles stores. When the company expanded into the beauty sphere in 2018, products like its Cosmic Cream moisturizer and Acid Potion exfoliator were touted as "magic potions" and "clean" alternatives to mainstream beauty brands. In January, Moon Juice secured  $7 million in Series C funding  from True Beauty Ventures, a firm that invests in beauty startups. At the helm of Moon Juice is its founder, Amanda Chantal Bacon, who  starts her day with a 23-minute breath set , has an at-home infrared sauna, and is second only to Goop's Gwyneth Paltrow in the world of wealthy, white wellness goddesses. But some former employees say Moon Juice's practices have long been in contrast with its do-good ethos, leaving staffers struggling with what they see as blatant hypocrisy. They say Moon Juice tried to present its shop employees, referred to as trained alchemists, as having some sort of expertise about supplements, despite inadequate training and near-minimum-wage pay. Some questioned Moon Juice's lack of transparency about the sourcing of its ingredients. And despite Moon Juice's  proclamations  of  inclusivity , some former employees said they were subject to racist comments from colleagues that management failed to address. On one occasion, an employee emailed Bacon about a store manager who she said made racist comments. After an internal investigation, Moon Juice management told the employee they were "not able to substantiate your allegations." The manager was later promoted. "People buy into Moon Juice because they believe in the purity of it, the equity of it, the environmental stewardship of it," Sloat said. "I think people want to pay a premium for good stuff because they think it's coming from a good place." But she says when you look harder, the facade crumbles. "It makes me angry," she said, "that they're able to make money off of misleading people."

Moon Juice Web Traffic

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Moon Juice Rank

  • When was Moon Juice founded?

    Moon Juice was founded in 2011.

  • Where is Moon Juice's headquarters?

    Moon Juice's headquarters is located at 3771 Las Flores Ct, Los Angeles.

  • What is Moon Juice's latest funding round?

    Moon Juice's latest funding round is Unattributed - II.

  • How much did Moon Juice raise?

    Moon Juice raised a total of $5.25M.

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