Porträt
Nach dem Techno-Set am Open Air St.Gallen mit Faber am Montreux Jazz Festival: Der Toggenburger Tillmann Ostendarp ist ein musikalischer Tausendsassa
Tillmann Ostendarp trägt viele Hüte: Der 30-jährige Wattwiler ist Posaunist, Schlagzeuger, Techno-Produzent und DJ. Nebenbei musiziert er mit peruanischen Meeresschnecken.

Nach dem Techno-Set am Open Air St.Gallen mit Faber am Montreux Jazz Festival: Der Toggenburger Tillmann Ostendarp ist ein musikalischer Tausendsassa

Swiss Alps, sailboats are 'magic' decor for Ibrahim Maalouf at Montreux Jazz Festival  French-Lebanese trumpeter Ibrahim Maalouf gave back-to-back shows at the Montreux Jazz Festival on Monday night, performing on a floating stage built specially on Lake Geneva for a limited number of fans with a COVID 19-free certificate. With the Swiss Alps and sailboats as a stunning backdrop, he appeared for the fourth time at one of Europe's most prestigious summer music festivals, canceled last year due to the pandemic.The 55th edition can welcome 1,500 people per night at four venues, about one-tenth its normal size. "It's a real joy to be here again, the first time was 15 years ago," Maalouf told the crowd. "The concept of jazz here is a lot like mine.""You've come despite the circumstances. I found a year and half without playing live very, very frustrating," he said. Maalouf, accompanied by veteran Belgian guitarist Francois Delporte, played the melancholy "Beirut", composed at age 12 while still living in Lebanon as it emerged from civil war.Tracks from his latest album "40 Melodies", issued last November to mark his 40th birthday, included "Happy Face", "True Sorry" and "All I Can't Say". Seating was limited to 500 people along the lake who paid 155 Swiss francs ($168.15) for an intimate concert.Maalouf alternated playing trumpet and a black grand piano on the stage, an engineering feat built 25 metres (yards) offshore and anchored at a depth of 12 metres, the first time in the history of Montreux, famed for the acoustics of its indoor concert halls. "You have a great view," he told the audience. "It's pretty bold to have built this stage in record time. Only the Swiss can do something like this."Vincent Charpentier, who attended the first 90-minute show, told Reuters: "The decor was magic and the sound excellent." French video director and singer WoodKid and American jazz pianist Christian Sands were among weekend performers.Italian singer Zucchero is stepping in for extra shows on July 11 to replace another headliner Rag'n'Bone Man. The soul singer was among gigs that canceled due to conditions of entry into Switzerland from Britain for travellers not fully vaccinated against COVID, organisers said. ($1 = 0.9218 Swiss francs)

Swiss Alps, sailboats are 'magic' decor for Ibrahim Maalouf at Montreux Jazz Festival

Seating was limited to 500 people along the lake who paid 155 Swiss francs ($168.15) for an intimate concert. Maalouf alternated playing trumpet and a black grand piano on the stage, an engineering feat built 25 metres (yards) offshore and anchored at a depth of 12 metres, the first time in the history of Montreux, famed for the acoustics of its indoor concert halls. Reuters | Updated: 06-07-2021 02:57 IST | Created: 06-07-2021 02:57 IST
SHARE
French-Lebanese trumpeter Ibrahim Maalouf gave back-to-back shows at the Montreux Jazz Festival on Monday night, performing on a floating stage built specially on Lake Geneva for a limited number of fans with a COVID 19-free certificate. With the Swiss Alps and sailboats as a stunning backdrop, he appeared for the fourth time at one of Europe's most prestigious summer music festivals, cancelled last year due to the pandemic. The 55th edition can welcome 1,500 people per night at four venues, about one-tenth the normal size for the two-week event. "It's a real joy to be here again, the first time was 15 years ago," Maalouf told the crowd. "The concept of jazz here is a lot like mine." Advertisement
"You've come despite the circumstances. I found a year and half without playing live very, very frustrating," he said. Maalouf, accompanied by veteran Belgian guitarist Francois Delporte, played the melancholy "Beirut" , composed at age 12 while still living in Lebanon as it emerged from civil war. Tracks from his latest album "40 Melodies", issued last November to mark his 40th birthday, included "Happy Face", "True Sorry" and "All I Can't Say". Seating was limited to 500 people along the lake who paid 155 Swiss francs ($168.15) for an intimate concert. Maalouf alternated playing trumpet and a black grand piano on the stage, an engineering feat built 25 metres (yards) offshore and anchored at a depth of 12 metres, the first time in the history of Montreux , famed for the acoustics of its indoor concert halls. "You have a great view," he told the audience. "It's pretty bold to have built this stage in record time. Only the Swiss can do something like this." Vincent Charpentier, who attended the first 90-minute show, told Reuters: "The decor was magic and the sound excellent." Mathieu Jaton, the festival's chief executive, said that Maalouf had been key in encouraging the audacious project's realisation. "We wanted to create unique; the stage was a real challenge. We didn't just want to do a smaller festival but something extraordinary," he said in an interview. American jazz pianist Fred Hersch is booked at the Petit Theatre for July 12. Italian singer Zucchero is stepping in for extra shows on July 11 to replace another headliner Rag'n'Bone Man. The soul singer was among gigs that cancelled due to conditions of entry into Switzerland from Britain for travellers not fully vaccinated against COVID-19, organisers said. ($1 = 0.9218 Swiss franc)
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.) READ MORE ON:

Montreux Jazz Festival on Qello Concerts by Stingray is presented by UBS
From July 2 to 17, free livestreaming performances by Altin Gün, Annie Taylor, Hermanos Gutiérrez, Nathy Peluso, Oscar Anton, Priya Ragu, Sam Fischer, Sofiane Pamart, Yet No Yokai and more
MONTREAL, June  22, 2021  (GLOBE NEWSWIRE) -- Stingray Group Inc. (TSX: RAY.A; RAY.B), a leading music, media, and technology company, today announced that Qello Concerts by Stingray, its multiplatform service that transforms any screen into a live concert experience, has released the livestreaming schedule of the 55th edition of the Montreux Jazz Festival, which will be held from July 2 to July 17, 2021. Set amidst the water and the Alps, the legendary Montreux Jazz Festival is the first international festival to take place this summer. The concerts will be streamed from a stunning new stage built entirely on the lake. The lineup features up-and-coming talents, current trends and tailor-made concerts from major artists including Altin Gün, Annie Taylor, Hermanos Gutiérrez, Nathy Peluso, Oscar Anton, Priya Ragu, Sam Fischer, Sofiane Pamart, Yet No Yokai and more. The livestreams will be available to watch free of charge so anyone, wherever they are, can enjoy the magic of the festival. Qello Concerts by Stingray already has access to over 50 on-demand concerts from the Montreux Jazz Festival, including rare and iconic performances by Ray Charles, Wu-Tang Clan, Johnny Cash, Nina Simone, Marvin Gaye, Deep Purple, Carlos Santana and more. Additional titles from past years are scheduled to release on the platform throughout the year. UBS is thrilled to support the Montreux Jazz Festival on Qello Concerts by Stingray for this very special edition. How to access the free the Montreux Jazz Festival livestreams:
55th Montreux Jazz Festival will be available and FREE on Qello Concerts by Stingray
Livestreaming schedule available at qello.com/mjf
RSVP before July 2 at qello.com/mjf to be notified when sets go live
From July 2 to 17, visit qello.com/mjf to stream live concerts for free
Livestreams will be available on three different time zones: live in the UK & Europe (Montreux, CEST), and rebroadcast for the Americas (New York, EDT), and for Asia Pacific (next day in Sydney, AEST). Livestreams can be watched over the web at qello.com , or through the Qello Concerts by Stingray streaming apps on iOS and Android mobile devices, and through Apple TV, Roku, Amazon FireTV, and Android-TV supported Smart TVs. The Montreux Jazz Festival and Qello Concerts teams are working hard to ensure a safe and exciting livestream program. However, because of the evolving COVID-19 situation in Europe and the UK, the livestream schedule is subject to change without notice. About Stingray
Montreal-based Stingray Group Inc. (TSX: RAY.A; RAY.B) is a leading music, media, and technology company with over 1,000 employees worldwide. Stingray is a premium provider of curated direct-to-consumer and B2B services, including audio television channels, more than 100 radio stations, SVOD content, 4K UHD television channels, karaoke products, digital signage, in-store music, and music apps, which have been downloaded over 160 million times. Stingray reaches 400 million subscribers (or users) in 160 countries. For more information: www.stingray.com . About Qello Concerts by Stingray
Qello Concerts by Stingray is the world's leading premium on-demand subscription service to stream full-length concerts, music documentaries, and live events on any device - reaching music lovers in more than 160 countries. Qello Concerts by Stingray can be downloaded from the App Store, Google Play, Amazon, the Roku Store, accessed through several pay-TV distributors, and the web. Qello Concerts by Stingray is also available as a linear streaming television channel accessible through connected TVs and other streaming providers. For more information: www.qello.com
About Montreux Jazz Festival
Montreux Jazz Festival is a renowned music festival founded by Claude Nobs and held annually in Montreux, Switzerland across two weeks in July. Now in its 55th year, the festival draws 250,000 music lovers from all across the world to the Lake Geneva shoreline. Montreux Jazz Festival celebrates the industry’s emerging and contemporary acts, whilst paying homage to music’s legendary acts. Originally a pure jazz festival since inception in 1967, Montreux began showcasing other styles of music throughout the decades and today presents artists from across every genre imaginable. Artists that have graced the stage of Montreux include Etta James, Bob Dylan, Elton John, Ms. Lauryn Hill, Aretha Franklin, David Bowie, James Brown, Kendrick Lamar, Leonard Cohen, Marvin Gaye, Miles Davis, Nina Simone and many more. Mathieu Jaton serves as CEO of Montreux Jazz Festival after taking over the festival in 2013. About UBS
UBS provides financial advice and solutions to wealthy, institutional and corporate clients worldwide, as well as private clients in Switzerland. UBS is the largest truly global wealth manager, and a leading personal and corporate bank in Switzerland, with a large-scale and diversified global asset manager and a focused investment bank. The bank focuses on businesses that have a strong competitive position in their targeted markets, are capital efficient, and have an attractive long-term structural growth or profitability outlook. Since 1988 UBS partners with the Montreux Jazz Festival – one of its longest-running engagements in Switzerland till date. With their commitment to the festival, they aim to foster culture and musical talent in their home market. For more information, please contact:
Mathieu Péloquin
Stingray

Qello Concerts by Stingray Announces Livestreaming Schedule of Renowned Montreux Jazz Festival

AFP via Getty Images
Marketing what was once a live music event and has evolved, for the time being, into a hybrid virtual event, presents a fresh set of challenges. At the Montreux Jazz Festival, one of the world’s leading music events, this year’s hybrid approach requires a deft marketing touch. I recently asked Montreux Jazz Festival CEO Mathieu Jaton to fill us in on how the festival’s marketing strategies have been fine tuned for 2021. Paul Talbot: Please give us a history lesson… how has the festival’s marketing evolved since the first festival held in the Montreux Casino in 1967? Mathieu Jaton: The festival originated from a marketing idea in the first place! Claude Nobs, the founder of the festival, was working for the tourist office of the town of Montreux and wanted to organize an event to promote the destination. This is how the festival was born, and for many years it remained organized and financed by the town's tourist authorities. Even today, it is thanks to the festival that Montreux is known throughout the world. The Montreux Jazz Festival brand has become an international landmark by offering the audio and video tapes of the concerts recorded in Montreux to the artists. There are thousands of CDs, vinyls and DVDs of live performances recorded at the festival which have made and continue to make a mark on musicians around the world. This has enabled the festival to have a very strong resonance in the USA and Brazil, and to organize delocalized versions of the festival there. MORE FOR YOU
But the best marketing tool of the festival remains the relationship. Claude had it in his blood, he knew how to welcome artists and the public, and create relationships that lasted throughout his life. This value of hospitality is still central to the MJF today. Today, we are taking a new turn in the evolution of the festival in order to achieve a hybrid model between physical event and digital content, using tools such as social networks, streaming platforms and new content creation partners. Talbot: Who are your leading marketing partners for the festival and how do you align your respective objectives? Jaton: All our partners are our best marketing allies. The idea is not simply to take advantage of their platforms to spread the festival's image, but rather to create joint projects that allow the two brands to shine, such as through the Fairmont World Tour, a world tour of concerts organized in Fairmont Hotels on four continents in February 2020. Talbot: How has marketing for the festival been revamped to support the objectives of this year’s ‘reimagined’ festival? Jaton: Every year, the festival has its own unique set up and this year is no different. The reimagined festival reflects the fact that Covid has shaped the world in a new way and adapting to this has meant reimagining the audience experience both at the event and online. To kickstart the MJF2021 marketing, MJF wanted to support the global artistic community and build on the success of the 2020 ‘Silent Shores’ poster competition, by giving cash prizes as well as an opportunity to showcase 30 artworks during the festival. The partnership with Vaudois Assurances asked artists to reimagine MJF2021 under the banner of ‘RESTART.’ This generated 1,935 artists from 54 countries to submit their posters on a world getting ready to restart. With travel restrictions and artists not touring in the traditional way, it meant creating a new performance set up that enabled people to continue to share their music in a different environment. To ensure Covid compliance but not compromise on experience, MJF has designed a new lake stage with stadium seating that will showcase artists in a unique set up with the backdrop of the surrounding mountains whilst the stage is in the lake. Marketing this year’s festival will be focused on ramping up our digital offering and ensuring it is accessible to everyone, both within Switzerland and internationally, by being live streamed for free on the MJF Facebook page, across the Stingray Qello platform and artist pages to enable as many people as possible to see this spectacular set up and hear world class music with the finest audio and visual production. Talbot: Are there any specific challenges this year’s marketing has been designed to address? Jaton: The obvious point is personal safety and Covid compliance so naturally there will be a lot of communication around how the festival is complying with Swiss Government guidelines to ensure that the festival runs smoothly and people are free to enjoy the ambience. Managing the fact that this year will have a very limited capacity for attendance will be an area we know will be a challenge. We have an excellent marketing and customer care team who will be letting people know how to purchase tickets or access the free streams and providing surround content to generate excitement for the event on our social media and partner channels. We have a dedicated social media team to manage real time questions and ensure people feel supported. But above all, our greatest wish is that the artists, our public, our partners, our volunteers and our team can meet again, in flesh and blood, after more than a year spent far from each other. To rediscover some of that intimacy so dear to Montreux, that is our greatest challenge.

Marketing The Montreux Jazz Festival

ByteDance offers content platforms that enable people to enjoy content powered by AI technology. ByteDance operates a dozen products accessible all over the world including TikTok, Vigo, Toutiao, TopBuzz and more.

ByteDance

The Montreux Jazz Festival has announced a UK and European partnership with TikTok surrounding new initiative , Festival Spotlight .

Do TikTok users care about jazz? The Montreux Jazz Festival thinks so

LiveXLive, a subsidiary of Loton, is a premium live music streaming network that delivers around the clock live music to viewers on any connected device. The platform plans to offer the world's leading music festivals with multiday and multistage coverage, unique concerts, intimate performances and cutting edge programming.

LiveXLive

Publicis Groupe is a global marketing, communication, and business transformation agency.

Publicis Groupe

Montreux Jazz Festival

Montreux Jazz Festival is a non-profit organization. The organization offers fascinating workshops, events, and music performances. It is based in Montreux, Switzerland.

Wells Fargo Success Story

3M Success Story

Platform Overview

Montreux Jazz Festival

About Montreux Jazz Festival

Montreux Jazz Festival Headquarter Location

Predict your next investment

Latest Montreux Jazz Festival News

Montreux Jazz Festival Web Traffic

Montreux Jazz Festival Rank

Discover the right solution for your team