Blab TV: Local TV Ad Network
Apr 20, 2015
Today’s media landscape is very complex. Effectively reaching targeted consumers is more important than ever before. At Blab TV, we take out the guess work, driving local demand for your brand through the most engaging advertising solutions available. Backed by the reliable Blab TV brand, Blab TV is your partner for advertising success. Our approach maximizes your advertising investment:
• Create Brand Buzz: With the most talked-about content on-air and online, Blab TV aligns your brand with the powerful entertainment, news and information sources your customers trust. • Efficient Delivery: Reach the customers that are right for your business with more in-depth targeting capabilities than any other advertising partner. • On point, Easy Results: Speak to customers on multiple screens with a marketing solution that’s easy, effective and produces real results. From captivating products and services to need-to-know information, our on-air local advertising solutions bring the sight, sound, motion and emotion of television to your media buy. No matter the size of your advertising investment, you can count on Blab TV to have the right on-air local advertising solutions. Businesses of all sizes turn to Blab TV for targeted, engaging and efficient web television advertising. Our 15-30 and 60 minute long form style commercials deliver the local awareness your brand needs. Our partnership focuses on understanding your unique business challenges, delivering creative ideas that help you achieve your goals. With Blab TV, you have a team of media experts behind your advertising buy. Our skilled media sales professionals know an effective solution addresses a client’s key business challenge. Blab TV’s first step is to listen to your goals, then use them to build a local advertising strategy that’s smart, insightful and creative. With your strategy as the foundation, our research, marketing, production and promotion services help you engage with potential local customers. Bring your message to life with award-winning creative professionals dedicated to ensuring maximum message impact. We access target-specific demographic, psychographic and geographic research data to build an intelligent schedule. Combine the right media mix to reach your target audience where they live, work and play, deepening their connection with your brand. With unparalleled media insights and trusted media professionals, we deliver the results you expect at a value that aligns with your budget. “Talk TV with Local Personality”! Who is your target user? Blab TV Network is a full service advertising agency providing local businesses on-air programming which covers NE Florida & SE Georgia and can be targeted specifically for your business. Our on-air advertising solutions bring the sight, sound, motion and emotion of television to your media buy. No matter the size of your advertising budget, you can count on Blab TV to have the right advertising solutions. Businesses of all sizes and types turn to Blab TV for informative, engaging and efficient television advertising. Why did you build Blab TV? What problem are you taking on? Due to the community-oriented nature of Blab TV and it’s Web Channel, Blab TV delivers ideal advertising for NE Florida & SE Georgia Businesses. Those who tune into Blab TV Network are area residents interested in local business, services, products and issues. Advertising with Blab TV ensures you’ll reach your target audience effectively and efficiently. Our problem is bringing this awareness to the local businesses. We are developing a social media campaign and attending networking events. We are currently seeking additional funding for advertising campaigns and also increasing our sales staff. How is Blab TV different from what is currently available? Television viewing patterns are changing from cord cutters to cord shavers. The headlines tell the story. For the first time ever the number of Broadband subscribers has exceeded the number of Cable subscribers Nationwide. The younger demographic at 18 to 34 year old demo that advertisers like to reach don’t watch traditional TV anymore. Their watching a lot of video content, just not on the box, in the corner, plugged into the wall. Media consumption is moving to the Online or Web Channel platform, Smartphones, Tablets, Laptops and Smart TVs. Netflix already knows this. HBO and CBS just announced major plans to “Go Over The Top” directly to the consumer next year. Media budgets are shifting to this high growth area. Local online advertising is increasing year over year at the rate of 40 to 50 percent, the fastest growing sector of all media advertising. As Blab TV expands throughout the country we’re launching in the television 2 point 0 platform, in viewing local Web Channels so local business can reach the coveted 18 to 34 year olds, with our secondary demo persons 18 to 49. Blab TV is America’s first “Over The Top” local television network based on the original television model of local affiliates operating to serve the local community. Our successful local programming focus will remain the cornerstone of our growth. Local Talk Shows, High School Sports, Local Business Stories and other Timely, Topical, Thematic Programming unique to the area. Tell us your founding story. Was there an “ah ha” moment? I first embarked upon this trail in 2014, when I was searching for a new marketing and advertising method which would enable me to gain greater local direct response advertising efficiency. The ability to gain efficiency was extremely attractive given the inordinate amount of “advertising time” experienced in the direct response industry. Through research I found an affiliate opportunity for Blab TV Network which began in Pensacola, Florida. Blab TV was expanding Nationally and had an opening for the Jacksonville area which includes 9 counties in NE Florida and 6 counties in SE Georgia. My intimate involvement with this project since its inception ideally suits me to be the point person for Blab TV’s marketing and sales efforts. Tell us about your founding team and their backgrounds. Mark A Kaiser is the President, Managing Member and Advisory Board of the company. Prior to starting Blab TV, Mr. Kaiser owned and operated a successful direct response marketing company. He has been dedicating 100% of his time to Blab TV since 2014. Mr. Kaiser’s primary responsibility at Blab TV is to market the company’s services to potential advertisers and customers. He has also been involved with a variety of vendors and technical experts in marketing and advertising. The knowledge that has been gained throughout this process is a key attribute for the individual charged with overseeing the marketing/sales management process. Sean McKay is one the Managing Members and Advisory Board of the Company. Mr. McKay has been involved with SMP Direct Response as a Direct Response “PI” Radio & TV Sales. Upon joining Blab TV, Mr. McKay assumed responsibility for Direct Response sales operations of the company. Mr. McKay’s educational background and previous experience in the radio and television field make him an ideal candidate for these positions. More importantly, his familiarity with advertising and management should provide an excellent background as Blab TV embarks upon its course as the nation’s top rated local advertising network. Carl Weiss is in charge of the Production Division and on the Advisory Board of the Company. Mr. Weiss has been involved with Jacksonville Video Production as a Producer, Editor, Writer, and Graphics Designer of the Company since 2009. Upon joining Blab TV, Mr. Weiss assumed responsibility for the production operations of the company. Mr. Weiss’s educational background and previous experience in the video production field make him an ideal candidate for these positions. More importantly, his familiarity with advertising and management should provide an excellent background as Blab TV embarks upon its course as the nation’s finest television channel for marketing and advertising. Where can people find out more?