Mar 23, 2023

Mondelez International Low- or no-added-sugar fruit snacks are confections that use minimal or no artificial sweeteners. There are several reduced-sugar fruit snacks available on the market, including fruit strips and fruit bars. Increasing purchasing power and shifting customer preferences toward ready-to-eat and healthful convenience foods would increase the market demand for fruit snacks with decreased sugar. To serve a large client base, several enterprises are offering fruit snacks with improved quality and choice for effective distribution networks. In addition, increased consumer expenditure on healthy items would bolster demand and growth of the reduced sugar fruit snack market throughout the projection period. The food and beverage business is seeing several trends and innovations in its product range, which will provide new growth prospects for market participants. As customers are highly dependent on snacks, they must consume nutritious snacks. Because consuming unhealthy snacks may lead to a variety of health problems, such as weight gain or obesity. Snacks are an important aspect of a person's diet since bad snacking can lead to a variety of health problems, whilst good snacking can aid in the maintenance of physical health. Due to this, the demand for healthy snacking options, such as fruit snacks with less sugar, will rise in the future years. The increased incidence of disorders requiring a certain amount of food between regular meals, such as diabetes and low blood pressure. In addition, the increased adoption of a variety of snacking goods, such as fruit snacks with reduced sugar, by the majority of the population contributes to the market's expansion. COVID-19 Impact Analysis The tremendous increase in sales of ready-to-eat foods in retail distribution channels was caused in part by consumers' panicked purchases of food supplies during the early phase of the lockdown. In recent years, however, the rising health concerns related to the sanitation and safety of processed foods have impacted the market for these items, as consumers have opted for raw ingredients to prepare their meals at home. This would offer up new growth opportunities for the leading industry players in the coming years. High customer demand for gluten-free, vegetarian, and meat-free low-sugar snack choices will drive the market for low-sugar fruit snacks throughout the projection period. Market Growth Factors Rising prevalence of obesity Obesity is one of the most significant threats to public health that the 21st century has seen, and it is a problem that is present in every country on the planet. Adult obesity is a major risk factor contributing to poor health and premature mortality from various conditions. These conditions include cardiovascular disease, osteoarthritis, diabetes, and numerous prevalent malignancies. The prevalence of overweight and obesity is increasing at an alarming rate among both children and adults. This beverage contains artificial sweeteners, which are only used in trace amounts because they are 600 times sweeter than regular sugar. The Increasing Prevalence of Diseases Caused by Lifestyle As more and more individuals become aware of the benefits of adopting a healthy lifestyle, sugar-free energy drinks are seeing a meteoric rise in popularity. Carbonated soft drinks were a big contributor to the rising obesity crisis, and sugar-free energy drinks have emerged as a superior alternative to fill the void left by their consumption. Some of the most well-known brands of sugar-free energy drinks, such as Red Bull, Monster, and Rockstar, are included on the list of the most commonly consumed sugar-free energy drinks. Market Restraining Factors Concerns regarding the use of artificial sweeteners in medical research One of the problems that are hindering the expansion of the sugar-free food and beverage business is lower adoption owing to ambiguity regarding the safety profile of artificial sweeteners. There is evidence that using artificial sweeteners can lead to adverse health effects. A comparison was made between the risk of metabolic syndromes in two different groups of people: one group consisted of people who consumed beverages sweetened with sugar, and the other group consisted of people who consumed beverages sweetened with artificial sweeteners. Scope of the Study