Sep 21, 2023

MoEngage aims to help Mazadak in engaging with both segments Press Release PHOTO Riyadh: Mazadak, a thriving Riyadh-based auction application known for its exceptional service to both sellers and buyers, proudly announces its strategic partnership with MoEngage, a renowned marketing automation and customer engagement platform Currently, the social commerce brand caters to an audience inclined towards luxury items like cars, watches, jewelry, and even jets. Moving forward, Mazadak will branch out into more categories like NFTs and real estate to address different segments. MoEngage aims to help Mazadak in engaging with both segments. Ayman Alkhalili, the Marketing Director at Mazadak, expressed his optimism about the partnership, saying, "While we have been serving a specific segment of individuals and B2B clients, our vision is to broaden our horizons and provide diverse options for all. We are committed to addressing key challenges such as personalized communication and delivering the right message to the right audience based on their preferences. This is where we believe MoEngage can play a pivotal role." MoEngage will also help Mazadak in tracking the behavior of the customer. By gaining insights from different customers, the auction app will be able to create accurate segments, leading to better engagement and higher conversions. Following the integration phase, Mazadak is gearing up to implement the RFM method and other data analytics techniques to gain deeper insights into customer preferences. Regarding the seamless integration, Ayman Alkhalili, Marketing Director at Mazadak, remarked, "The transition to MoEngage has proceeded smoothly and systematically. We are well on track to complete the onboarding process by September." “We are stoked to be the proud partners of Mazadak. The brand has always kept a customer-centric approach and with the help of our partnership, we further plan to strengthen it”, said  Sweta Duseja, Director of Customer Success at MoEngage. Mazadak joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Azadea, Jazeera Airways, Alsaif Gallery, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. About MoEngage MoEngage is an insights-led customer engagement platform trusted by more than 1200 global consumer brands such as Commercial Bank of Dubai, Mashreqbank, AMC Theatres, GMG, Deutsche Telekom, Samsung, Ally Financial, Vodafone, Landmark Group, and McAfee. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion monthly users. With offices in 13 countries, MoEngage is backed by Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. To learn more, visit www.moengage.com For more information please contact: Pooja Poddar Jain © Press Release 2023 Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release. The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk. To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.