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SOFTWARE (NON-INTERNET/MOBILE) | Multimedia & Graphics
modiface.com

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Stage

Acquired | Acquired

About Modiface

Modiface aims to empower consumers to redefine their images by automatically visualizing face enhancements, treatments and modifications.

Modiface Headquarter Location

7 St. Thomas Street

Toronto, Ontario, M5S 2B7,

Canada

647 350 6525

Latest Modiface News

Virtual makeup try-ons are now possible for Instagram Shopping

Jun 29, 2021

Virtual makeup try-ons are now possible for Instagram Shopping Christelle Pellissier - ETX Studio (Photo : © iStock / Prostock-Studio) 28 June 2021 Share: Now an essential when it comes to online cosmetics shopping, virtual try-ons are now available for some brands on Instagram. A small technical feat made possible thanks to a partnership between L’Oréal and Facebook, via their respective augmented reality companies and platforms, ModiFace and Spark AR. To adapt to the new reality of shopping during the pandemic, cosmetic brands found themselves having to reinvent their approach in order to allow customers to enjoy an online shopping experience that was similar to that in physical stores. Testing makeup, textures and shades in particular, is becoming a must to ensure that customers end up with products that suit them. Virtual try-ons have, therefore, become essential for beauty industry players who now want to focus on digital, whether on their own e-commerce platforms or on social networks. With this in mind, L’Oreal and Facebook have joined forces, and brought their respective expertise in the field to an initiative that allows Instagram shoppers to virtually test makeup products before they buy. This service is offered through ModiFace , L’Oréal’s augmented reality and artificial intelligence company. Instagram shoppers can now virtually try on Lancôme lipsticks thanks to ModiFace. (Photo: © Courtesy of L’Oréal) "AR Try-On is an exciting new foray within Facebook that’s already helping people shop online with more confidence. Through this new integration with L’Oréal, shoppers can expect a more personal shopping experience from even more of the brands they love, right where they’re already finding beauty inspiration: on Instagram," outlined Sue Young, Head of Spark AR at Facebook. For now, Instagram shoppers can experience virtual try-ons for NYX Professional Makeup, Urban Decay, Maybelline New York, and Lancôme lipsticks. They will soon be able to use it for other brands, and other product categories. Facebook will also integrate ModiFace AR try-on into new advertising formats on Facebook app. Share:

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Expert Collections containing Modiface

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Modiface is included in 4 Expert Collections, including AR/VR.

A

AR/VR

1,325 items

B

Beauty & Personal Care

1,682 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

C

Customer Service Tech

536 items

Companies offering technology-driven solutions for brands and retailers to enable customer service before, during, and after in-store and online shopping.

S

Synthetic Media

247 items

The Synthetic Media collection includes companies that use artificial intelligence to generate, edit, or enable digital content under all forms, including images, videos, audio, and text, among others.

Modiface Patents

Modiface has filed 14 patents.

The 3 most popular patent topics include:

  • Artificial neural networks
  • Machine learning
  • Classification algorithms
patents chart

Application Date

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9/25/2018

3/23/2021

Conservation and restoration, Cosmetics, Collections care, Rich Internet application frameworks, Museology

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3/23/2021

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Conservation and restoration, Cosmetics, Collections care, Rich Internet application frameworks, Museology

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