Mobileum

May 9, 2022

Video Stream Analytics Service Assurance – We provide clear and concise data on the deliverables of a subscriber’s services, and can measure against pre-set KPIs. This provides the CSP assurance that services are being delivered against KPIs, and also provides pre-emptive alerts when service level KPIs are not met. Subscriber Care – DNA is able to provide that single pane of glass for a CSP’s customer service to fully understand a subscriber’s usage and experience level, as well as historical sliders into subscriber events in the past, providing for billing and customer satisfaction issues. Event Analytics – This provides support for high volume, high visibility events such as sports or concerts where there is a high concentration of subscribers at a single location for a short period of time, requiring the network in that location to scale fast. DNA event analytics enable CSPs to gain visibility of detailed usage behavior, detect connectivity issues and react in real-time as mass public events take place. Video Stream Analytics – CSP Network teams need to assess service quality and validate their network planning and optimization initiatives to ensure consistent delivery of expected video QoE. However, Video KPIs like resolution, initial buffering time, and stall events are unavailable because the video services are delivered via encrypted streams. Q4 – Video services account for more than half of all network traffic, a trend that is on an upward trajectory. Can you go into more detail on how you’re serving CSPs in this space? By the end 2022 82% of all IP traffic is expected to be video. To stay competitive, reduce OPEX and churn, and to tap into new revenue streams, smooth and lag free video experience are key factors driving customer satisfaction and usage. Mobileum’s Video Quality Testing Suite is an end-to-end active service assurance solution to test, monitor, troubleshoot, and benchmark video services. It offers a very flexible quality of experience testing approach for both live and on demand content with the focus on the customer perspective. Real-time alarms flag quality problems before a business impact. Our leading edge capabilities provide visibility and insights into popular streaming services like YouTube and Netflix. CSPs have real time access to a variety of KPIs such as buffer health, connection speed, dropped frames, resolution, frame rate, stream host, duration, and video ID. With Mobileum, CSPs and content providers can be confident that their product is being viewed at the optimum level of subscriber experience. Q5 – How can CSPs leverage subscriber data effectively to provide a greater degree of personalization that informs more targeted offerings? With access to the right data a CSP can pinpoint customer segments with hyper-granular traits. Mobileum Digital Leads Generator enables CSPs to instantly create subscriber segments based on usage and behavioral profiles and generate leads for campaign opportunities. The solution extends beyond the typical audience creation functionality — not only does it enable managers to identify the right subscribers for a particular campaign, but it also serves as a dynamic profiling tool that allows marketing and campaign management teams to perform quick experimentations within their customers’ attributes database. It helps understand consumer behaviors and preferences, leading to better profiling and definition of customer segments. Digital Leads Generator allows campaign managers and marketers to return a query result in less than 60 seconds for databases of over 120,000,000 subscribers. The solution is powered by Mobileum DNA and its evolved Deep Packet Inspection technology, which enables rich signatures for web and applications, providing deep details on the digital consumption patterns of individuals. It is fully automated and anonymised, meaning personal data is not shared or consumable. Q6 – What’s next for Mobileum? We plan to keep evolving our service to meet customer demands and expectations. We also plan to keep educating CSPs about the potential they have for leveraging traffic on their networks. Understanding today’s complex application traffic, which is often encrypted or obfuscated, is key for telcos to provide the best experience to retain and keep their customers satisfied as well as opportunities to derive new revenue models. With that in mind in May we’re hosting a webinar with the support of the Mobile World Live team at the GSMA that focuses on how CSPs can leverage Deep Network Analytics to deliver customer experience excellence. It is free of charge and attendees will learn the following: How Deep Network Analytics can help telcos to improve Network and Customer Experience How edge computing and 5G come together to ensure network security and deliver the promised quality of service How to best assess service quality and validate that your network planning and optimization initiatives ensure consistent delivery of expected video QoE How to achieve higher campaigns ROI by better matching leads and propositions for up-selling and cross-selling opportunities and monetizing your data to increase your external revenue streams