Mobeam provides universal access at point of sale (POS), enabling the transmission of coupons, gift cards, tickets and other barcode data at retailers. Mobeam's technology powers new capabilities for existing mobile phone designs, and requires no changes to retailer POS infrastructure.
Research containing Mobeam
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Mobeam in 2 CB Insights research briefs, most recently on Aug 29, 2023.
Expert Collections containing Mobeam
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Mobeam is included in 4 Expert Collections, including Restaurant Tech.
Hardware and software for restaurant management, bookings, staffing, mobile restaurant payments, inventory management, cloud kitchens, and more. On-demand food delivery services are excluded from this collection.
Store tech (In-store retail tech)
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Mobeam has filed 12 patents.
Barcodes, Gene expression, Identifiers, Molecular genetics, Protein biosynthesis
Barcodes, Gene expression, Identifiers, Molecular genetics, Protein biosynthesis
Latest Mobeam News
Apr 3, 2017
If you like this article, please consider subscribing so you'll never miss the latest coupon news. For daily digests, just sign up for our email newsletter , or get the latest news right in your feed reader . You can also be notified of news as it happens, by becoming a Facebook fan or following @couponinthenews on Twitter. Thanks for visiting! March 15, 2017 in Coupons In The News — Stop us if you’ve heard this one before – a revolutionary new technology will change couponing forever and make paper coupons completely obsolete! In reality, the road to a paperless future is littered with defunct digital startups that promised to do just that. And now, another company’s dreams of changing the way we use coupons have ended in disappointment. Mobeam is no longer promising to “bring consumers one step closer to phasing out paper coupons entirely,” as it once did. Instead, it has now sold off its technology to Samsung, and has left the coupon industry trying to make something out of the new mobile couponing standard it helped to create. Mobeam launched back in 2010, pitching a complex solution to a problem that most couponers didn’t know exists: Most retail scanners can’t read a bar code off a mobile device. Camera-based scanners, like the ones at Target, can. But most retailers use red laser scanners, which can’t. That’s left us with digital coupons that have to be loaded to loyalty accounts, or linked to your phone number, and can only be used at one specific store. Wouldn’t it be better to be able to scan your phone at the checkout, to redeem mobile versions of paper manufacturer’s coupons, that you can use anywhere you shop? Some have tried . But the actual, legitimate solution turned out to be awfully complicated. Waiting around for every retailer to upgrade to camera-based scanners wasn’t an option. “Good luck getting every last mom and pop store to take on that kind of cost,” Mobeam explained, “much less a chain with 7,000 stores!” So Mobeam reversed the process – instead of displaying a visible bar code on your cell phone screen for a scanner to read, Mobeam would send beams of light in a bar-coded pattern from the phone to the scanner. Turning that concept into reality required a whole lot of infrastructure. And, to paraphrase Mobeam, “good luck getting every last cell phone manufacturer, consumer brand and the entire coupon industry to take on that kind of project.” First, Mobeam struck a deal with Samsung to embed its technology into Samsung cell phones. Then, it got brands like Procter & Gamble and General Mills to test mobile coupons using the new method. And it launched an app called Beep’nGo, to serve as a platform for delivering the new coupons. Finally, in what it hailed as its biggest breakthrough last year , it worked with GS1 US, the administrator of the bar coding system, and the Joint Industry Coupon Committee (JICC), a group of retailer and manufacturer representatives who oversee coupon programs, to create a brand new category of bar codes for mobile devices. That would allow store scanners to differentiate between paper and paperless coupons, in order to ensure proper validation and reimbursement. And with everyone on board – it all kind of fell apart. None of Mobeam’s manufacturer partners came up with concrete plans to offer coupons using the new method. Mobeam couldn’t get past the hurdle that its mobile coupons had to be scanned individually – so if you had a lot of coupons, you would have to scroll through each bar code and swipe your phone for every one. Beep’nGo consisted mostly of store coupons and load-to-card coupons – the very types that Mobeam was looking to replace. And dueling announcements from Mobeam and its new industry collaborators hinted at some tension between them. A month after Mobeam claimed credit for pushing through the new mobile couponing bar code standard, GS1 US and the JICC issued their own news release announcing that they had created the new standard – pointedly failing to mention Mobeam in their statement at all. A few weeks ago, it all ended with a stark notice posted on Mobeam’s website: “We’re announcing that after 7 years of helping our customers and users create true mobile wallet experiences, we will be discontinuing Mobeam’s services… We’re very thankful for having the rewarding experience of sharing Mobeam with the world and are excited about the opportunities ahead.” Any opportunities to make something out of the groundwork that Mobeam had laid, now belong to its former industry partners. “We have agreed to acquire specific assets of Mobeam and plan to leverage the company’s technology to further enhance our mobile payment services,” a Samsung spokesperson said in a statement to Coupons in the News . And now that the new bar code standard is out there, it’s available for anyone to use. So the JICC is working on a set of industry guidelines before anyone starts running amok with mobile coupons that are ripe for abuse. The last thing the industry needs, for example, are mobile bar codes that are easily replicated, abused or counterfeited, as at least one retailer has discovered . So the JICC “will continue to strongly discourage the presentation of coupon barcodes, physically displayed, on a mobile phone,” the group says. Mobeam turned bar codes into beams of light without actually displaying them on the screen. A visible bar code, in contrast, could allow users to get a screen grab, save the coupon, share it, manipulate it, and use it again and again. So “please do not apply the new standard until the standard is fully developed,” the JICC is pleading with anyone looking to pick up where Mobeam left off. Creating mobile coupons that meet industry standards is only part of the challenge, though. A mobile coupon provider would still need to come up with a way to ensure their bar codes can be read by all retail scanners, and improve upon Mobeam’s method of scrolling through them one by one. And then they’d need to get major brands and retailers on board, when many are just fine with paper coupons and load-to-card digital coupons as they currently exist. It’s such a complex challenge, it almost makes you wonder what’s so bad about sticking with the way things are now. “Consumers and marketers continue to express a need and desire for more options,” the JICC says. But with one potential revolutionary haven fallen by the wayside, and the industry and consumers stubbornly clinging to their paper coupons, it appears that predictions of their imminent demise have once again proven to be premature.
Mobeam Frequently Asked Questions (FAQ)
Where is Mobeam's headquarters?
Mobeam's headquarters is located at 236 West Portal Avenue, San Francisco.
What is Mobeam's latest funding round?
Mobeam's latest funding round is Dead.
How much did Mobeam raise?
Mobeam raised a total of $32.18M.
Who are the investors of Mobeam?
Investors of Mobeam include Yet2.com, Draper Athena, Mitsui & Co. Global Investment, FairBridge Ventures Partners, Nexit Ventures and 3 more.
Who are Mobeam's competitors?
Competitors of Mobeam include Barcoding and 2 more.
Compare Mobeam to Competitors
Wasp Barcode Technologies is a company that specializes in barcode and RFID tracking solutions, operating within the inventory management and asset tracking industry. The company's main offerings include software and hardware for managing inventory, tracking assets, and monitoring inbound packages, as well as time and attendance applications. Wasp Barcode Technologies primarily serves sectors such as warehousing and distribution, manufacturing, retail, government, education, and healthcare. It was founded in 1996 and is based in Plano, Texas.
Scandit develops bar code scanning software. It enables users to interact with items by capturing data from barcodes, text, identity documents (IDs), and objects. The company provides its software to various industries such as logistics, healthcare, manufacturing, and more. It was founded in 2009 and is based in Zurich, Switzerland.
Barcoding operates as a supply chain automation and innovation company. It offers barcoding and radio frequency identification (RFID) applications automating operations in field service, food and beverage, healthcare, manufacturing and distribution, retail, transportation and logistics, and wholesale inventory. The company was founded in 1998 and is based in Baltimore, Maryland.
Dynamsoft is a software company. The company specializes in computer vision development tools. The company focuses on helping developers integrate barcode scanning and document capture into web, desktop, and mobile applications to streamline workflows and cut costs. Its SDKs are optimized for speed, accuracy, and scale in the most rigorous enterprise settings. The company was founded in 2003 and is based in Vancouver, Canada.
Powerhouse AI is developing an AI (artificial intelligence) -based phone application. It enables warehouse operators to automatically verify and count warehouse inventory. The company was founded in 2021 and is based in Singapore, Singapore.
Anyline is a global leader in mobile data capture and data insights, operating in the technology and automotive sectors. The company offers services that allow businesses to read, measure, and interpret visual information using artificial intelligence and machine learning approaches. This includes scanning tire sidewall, tread depth, and vehicle data, as well as license plates and barcodes, using any standard mobile device or camera-enabled TPMS. Anyline primarily serves the automotive and retail industries. It was founded in 2013 and is based in Vienna, Austria.