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Corporation
BUSINESS PRODUCTS & SERVICES | Advertising, Marketing & PR
mirumagency.com

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Founded Year

2015

Stage

Merger | Merged

About Mirum

Mirum is a global digital agency offering business brand transformation, experience design and commerce activation. On November 8, 2019, Mirum merged with Wunderman Thompson.

Mirum Headquarter Location

350 10th Ave Suite 1200

San Diego, California, 92101,

United States

Latest Mirum News

Melina Bucher Launches Designer Handbags Made From Mirum Plastic-Free Vegan Leather

Nov 20, 2021

German luxury fashion label Melina Bucher has launched handbags made with Mirum®, an entirely biodegradable and plastic-free leather alternative made by Natural Fiber Welding (NFW). Founded in 2019, Melina Bucher is an ethical and sustainable label using only vegan materials. Due to concerns about the environmental impact of the plastics used in most synthetic leathers, the brand was keen to find alternatives. But it found that many “plant-based” leathers, made from materials such as apple waste or pineapple leaves, still rely on plastic resins and adhesives. Mirum, which is made from natural rubber and colourants such as charcoal, is different. The material does not require tanning, which is an extremely polluting process, and it takes far less water to produce than conventional leather. Mirum is also said to be circular, as it can be repeatedly reused to make new products and is fully biodegradable. Setting new standards Earlier this year, Natural Fiber Welding, which produces Mirum, received an investment from car company BMW. The investment makes sense, as BMW has announced it will soon be removing leather from its Mini and 5-Series cars. The car manufacturer has also announced ambitious plans to cut its carbon emissions, and is keen to explore more sustainable materials. In an interview with vegconomist, NFW claimed to be one of the only truly plastic-free vegan leather brands. The company said it was aiming to set new standards for animal-free leather. “NFW believes ‘vegan’ should mean ‘plants’, not ‘plastic,’” said Founder & CEO Dr. Luke Haverhals. ...

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Mirum Patents

Mirum has filed 3 patents.

The 3 most popular patent topics include:

  • Diseases of liver
  • Hepatology
  • Inflammations
patents chart

Application Date

Grant Date

Title

Related Topics

Status

11/6/2015

11/3/2020

Radio modulation modes, Broadcast engineering, Radio electronics, Telecommunication theory, Quantized radio modulation modes

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11/6/2015

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11/3/2020

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Related Topics

Radio modulation modes, Broadcast engineering, Radio electronics, Telecommunication theory, Quantized radio modulation modes

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Status

Grant

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