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INTERNET | Internet Software & Services / Content Management

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Seed VC | Alive

Total Raised




Last Raised

$10M | 5 mos ago

About Mirror

Mirror is a publishing platform that uses a a decentralized, user-owned, crypto-based network. Creators on Mirror are not only community members per the firm but co-owners of the platform.

Mirror Headquarter Location


United States

Latest Mirror News

Mirror, DAOs, and the Exclusivity Problem

Oct 9, 2021

Mirror, DAOs, and the Exclusivity Problem Decentralized blogging site Mirror opened its doors this week. That helps fix its flawed popularity contest, but does it make it less cool? Roberts On Crypto The screen you see when you finish in the top 10 of Mirror's WRITE Race and exchanged your WRITE token for a Mirror blog. I'm old enough to remember when you could only join Facebook if you had a college email address. That was in spring 2005, my senior year of high school. Less than a year later, Facebook opened up to anyone 13 and older. It was inevitable on the platform's path to 2 billion users, but it also made it a lot less cool. That tradeoff came to mind this week when Mirror, the buzzy decentralized blogging platform, opened its gates to everyone . Prior to that, you could only get a blog by finishing in the top 10 in its weekly WRITE Race , a popularity contest for two hours every Wednesday in which existing Mirror token-holders distribute votes to aspiring members. If you made the top 10, you'd earn one full WRITE token, which you could immediately spend on minting your own Mirror domain. When Mirror launched the WRITE Race on February 26 , it used a lot of idealistic language. Mirror pitched itself on its homepage (at the time) as: "Writing as usual. Publishing like never before. We're writers. We always have been and always will be." And it said the thinking behind the WRITE Race was: "Are we, the Mirror team, the sole gatekeepers of the platform? Is that at all in line with our values? Do we even have time for that? The answer is no, no and no... Nepotism and scarcity take a backseat to hive mind and reward. It’s a collective rally behind the best writers and a way to discover them." That sounded very appealing. There was just one (big) problem that quickly emerged: the people getting voted in were not all writers. Every week, a handful of the top 10 finishers were rich crypto VCs or DAOs. They weren't independent bloggers, they were projects looking to fundraise, since Mirror's unique platform lets you create and sell posts as NFTs (the writer Emily Segal crowdfunded her next novel via Mirror). is there a decentralized publishing tool where i don’t have to go through a popularity contest to just sit down and publish something? Mirror started to look like yet another crypto project that claimed to be democratizing something through decentralization, but was actually exacerbating, as  Will Gottsegen cleverly put it, a sort of "clout inequality," elevating the cool kids of crypto above others. Many of the members were founders of other hot DAOs, and had multiple Mirror accounts. Moreover, the premise of the race being a populist experiment was compromised by the Mirror team tapping the initial cohort of “genesis writers" who held the votes to let new people on. (Will and I reached out repeatedly to Mirror founder Denis Nazarov to discuss these things, but he declined to talk, and had Andreessen Horowitz comms reach out to me instead.) In late September, Mirror introduced a separate race for projects that have their own token, and it switched to "quadratic voting," which balances out for whales and attempts to reward regular people who get votes from the broader community. But a new problem emerged: bots were flooding in and influencing the results. yep, we're discussing mitigation All of this is not to detract from Mirror's inventive model. And building these communities the right way is hard. The platform is clean and easy to use, and the idea of "Medium, but make it crypto" is appealing to everyone in cryptoland who believes Web 3.0 models can help fix the existing broken monetization system for digital content. Decrypt is among those believers. It's why we're building a media DAO with help from our friends at news sites like The Defiant, journalist groups like ACJR, and DAOs like FWB. We love what Mirror is trying to do, because we have the same aim: utilize decentralized tech to forge a better path for content online. (In the decentralized spirit of open publishing, I'm cross-posting this column to my Mirror blog .) And now that Mirror has opened its gates to all, it could help create a rising tide effect on other creator DAOs and crypto publishing ventures. Unless the masses flood in, and the cool kids decide it's no longer cool. This is Roberts on Crypto, a weekend column from Decrypt Editor-in-Chief  Daniel Roberts  and Decrypt Executive Editor  Jeff John Roberts . Sign up for the  Decrypt Debrief email newsletter to receive it in your inbox in the future. And read last weekend's column: DAOs Have a Long Way to Go .

Sep 28, 2021
The Token Race

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Expert Collections containing Mirror

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Mirror is included in 2 Expert Collections, including Influencer & Content Creator Tech.


Influencer & Content Creator Tech

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Companies and startups in this collection leverage blockchain technology for crypto investing and trading, decentralized finance (DeFi), NFTs, and more.

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