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Founded Year



Incubator/Accelerator | Alive

Total Raised


About MirriAd

Mirriad provides technology that digitally integrates brands directly into premium video content by embedding products, signage, and video. Mirriad has developed a tech solution that uses artificial intelligence to identify the ideal positioning for virtual product placement within a channel's content.

Headquarters Location

25 Lavington Street

London, England, SE1 0NZ,

United Kingdom


MirriAd's Product Videos

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MirriAd's Products & Differentiators

    In-content advertising

    Mirriad is the leading virtual product placement and in-content advertising company powered by proprietary AI-technology. The company digitally places brands into the content the world watches every day, all post-production, enabling campaigns to be scheduled with ease and at large scale.

MirriAd Patents

MirriAd has filed 18 patents.

The 3 most popular patent topics include:

  • Open-source video games
  • Image processing
  • Video codecs
patents chart

Application Date

Grant Date


Related Topics




Video hosting, Video on demand services, Novels adapted into television programs, Novels adapted into comics, Television programs adapted into comics


Application Date


Grant Date



Related Topics

Video hosting, Video on demand services, Novels adapted into television programs, Novels adapted into comics, Television programs adapted into comics



Latest MirriAd News

Rule 8.3 - Mirriad Advertising Plc

Jan 25, 2023

January 25, 2023 06:10 ET LONDON, UNITED KINGDOM A PERSON WITH INTERESTS IN RELEVANT SECURITIES REPRESENTING 1% OR MORE Rule 8.3 of the Takeover Code (the “Code”)   Investec Wealth & Investment Limited (b)        Owner or controller of interests and short positions disclosed, if different from 1(a):         The naming of nominee or vehicle companies is insufficient. For a trust, the trustee(s), settlor and beneficiaries must be named. N/A         Use a separate form for each offeror/offeree Mirriad Advertising Plc (d)        If an exempt fund manager connected with an offeror/offeree, state this and specify identity of offeror/offeree: N/A         For an opening position disclosure, state the latest practicable date prior to the disclosure 24th January 2023 (f)        In addition to the company in 1(c) above, is the discloser making disclosures in respect of any other party to the offer? If it is a cash offer or possible cash offer, state “N/A” N/A

MirriAd Frequently Asked Questions (FAQ)

  • When was MirriAd founded?

    MirriAd was founded in 2006.

  • Where is MirriAd's headquarters?

    MirriAd's headquarters is located at 25 Lavington Street, London.

  • What is MirriAd's latest funding round?

    MirriAd's latest funding round is Incubator/Accelerator.

  • How much did MirriAd raise?

    MirriAd raised a total of $23.37M.

  • Who are the investors of MirriAd?

    Investors of MirriAd include Media Lab TF1, Parkwalk Advisors, Unilever Ventures, IP Group, Roger Faxon and 11 more.

  • Who are MirriAd's competitors?

    Competitors of MirriAd include Ryff.

  • What products does MirriAd offer?

    MirriAd's products include In-content advertising.

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