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Corporation
MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Advertising Network or Exchange
millennialmedia.com

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Founded Year

2006

Stage

Acq - P2P | Acquired

Total Raised

$66M

Valuation

$0000 

Revenue

$0000 

About Millennial Media

Millennial Media is an independent mobile advertising platform company. The company's technology, tools and services help developers maximize advertising revenue, acquire users for apps and gain insight about users. To advertisers, Millennial offers audience reach, targeting capabilities and the opportunity to deliver interactive and engaging ad experiences to consumers on mobile connected devices. The company's technology and data platform, known as MYDAS, determines in real-time which ad to deliver, as well as to whom and when, with the goal of optimizing the effectiveness of advertising campaigns regardless of device type or operating system. The company's platform is compatible with all major mobile operating systems, including Apple iOS, Android, Windows Phone, Blackberry and Symbian.

Millennial Media Headquarter Location

2400 Boston Street The Signature Building, Suite 301

Baltimore, Maryland, 21224,

United States

410-522-8705

Latest Millennial Media News

E-commerce optimization startup Tradeswell raises $15.5M

Jan 13, 2021

After launching in October, Tradeswell is announcing today that it has raised $15.5 million in Series A funding. Co-founder and CEO Paul Palmieri previously led digital ad company Millennial Media (now owned by TechCrunch’s parent company Verizon Media), and he said the e-commerce market today is similar to the online ad market when he was leading Millennial — ready for more optimization and automation. Tradeswell focuses on six components of e-commerce businesses — marketing, retail, inventory, logistics, forecasting, lifetime value and financials — with the key goal of allowing those businesses to improve their net margins, rather than simply driving more clicks or purchases. The platform can fully automate some processes, such as buying online ads. To illustrate what it can accomplish, Tradeswell pointed to the work it did with a personal care brand on Amazon Prime Day, with total sales doubling versus the previous Prime Day and profits increasing 67%. The startup has now raised a total of $18.8 million. The Series A was led by SignalFire, which also led Tradeswell’s seed round, while Construct Capital, Allen & Company and The Emerson Group also participated. “With the explosion of ecommerce over the past year, Tradeswell is perfectly positioned to help brands manage the complexity of online sales across an ever-increasing number of platforms and marketplaces,” said SignalFire founder and CEO Chris Farmer in a statement. “Paul and his team bring together a unique blend of experience in data, marketing and logistics to address the challenges of today and a rapidly evolving market in the years ahead with a central command center to optimize profitable growth.” Palmieri said the new funding will allow Tradeswell to continue investing in the product, which will also mean building more integrations so that more types of data become “more liquid,” which in turn means that the platform can “make much more real-time decisions.” When Tradeswell launched publicly last fall , it already had 100 customers, and Palmieri told me that number has subsequently grown past 150. Nor does he expect the consumer shift in e-commerce to disappear once the pandemic ends. “Some of it probably goes back to the way it was, some of it stays online,” he said. “I do think it’s important to point out there’s something in the middle — that something is this notion of high convenience, that is semi-brick-and-mortar with [elements of e-commerce], whether that’s mobile ordering or something like an Instacart.” Naturally, he sees Tradeswell as the key platform to help businesses navigate that shift.

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Expert Collections containing Millennial Media

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Millennial Media is included in 3 Expert Collections, including Smart Money VCs (2017-2019).

S

Smart Money VCs (2017-2019)

6,297 items

We crunched the data to identify the 24 VC firms with the best combination of portfolio valuations and investment outcomes.

E

Enterprise SaaS

2,452 items

Software-as-a-service (SaaS) – internet based software offered as a subscription – continues to become the de facto standard for software distribution and consumption. Enterprise SaaS continues to show particular promise, emerging as one of the most well-funded categories. Startu

a

ad tech

3,632 items

Millennial Media Patents

Millennial Media has filed 64 patents.

The 3 most popular patent topics include:

  • Biological databases
  • Social networking services
  • Wireless networking
patents chart

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12/7/2018

7/13/2021

Social networking services, Mobile content, Internet terminology, Google services, Information retrieval genres

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7/13/2021

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Social networking services, Mobile content, Internet terminology, Google services, Information retrieval genres

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