StagePrivate Equity | Alive
Last Raised$35M | 1 yr ago
About Millennial Brands
Millennial Brands is an emerging consumer specialist firm focusing on building and scaling the greatest digital and social brands operating in the Middle East. The company was founded in 2018 and is based in the United Arab Emirates.
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Latest Millennial Brands News
Apr 26, 2022
The startup helps independent brands develop and achieve hyper-growth, focusing on personal care categories. Shares An emerging force helping direct-to-consumer brand launch and develop, UAE–based Millennial Brands has raised $35 million in growth funding, led by New York’s GLobal Emerging Markets Group. With the investment, the company will look to develop its consumer technology, grow the existing categories of its licensed brands and even develop its own new brand. Currently, Millennial Brands manages companies in a number of personal care categories, including bodycare, male grooming, haircare, babycare and fragrances. When managing a brand, the company aims to achieve hyper-growth across social media and other online channels, with the ultimate goal of improving market share in a regional beauty and personal care sector that was estimated to be worth $21 billion in 2021. It does this by implementing a portfolio construction strategy, which it uses to target partnerships with direct-to-consumer brands, as well as launching homegrown brands to cater for the growing millennial consumer market in MENA. "We are truly delighted with the transaction with GLobal Emerging Markets Group, an institutional investor with significant experience and track record in investing in emerging markets,” said investor and board member, Andreea Danila. “The group and its partners bring substantial expertise in creating value in terms of investing and working with emerging ventures across life-cycles, up to IPO stage.” The investment continues a respectable start to 2022 for the fashion and lifestyle industry, with other notable raises including March’s $15 million Series A by UAE-based sustainable fashion brand, The Giving Moment, and a $2.6 million Seed round by KSA-based beauty ecommerce platform, Kaya. With nearly 110 million young, digitally-savvy consumers between the ages of 18 and 25 populating the region and beauty and personal care expected to achieve a compound annual growth rate of 35% by 2026, there’s plenty of room for Millennial Brands to prosper in the empowering services that it presents. Sign up for the daily Startup Digest. 0
Millennial Brands Frequently Asked Questions (FAQ)
When was Millennial Brands founded?
Millennial Brands was founded in 2018.
Where is Millennial Brands's headquarters?
Millennial Brands's headquarters is located at Office 605, Park Place Tower, Sheikh Zayed Road, Dubai.
What is Millennial Brands's latest funding round?
Millennial Brands's latest funding round is Private Equity.
How much did Millennial Brands raise?
Millennial Brands raised a total of $35M.
Who are the investors of Millennial Brands?
Investors of Millennial Brands include Global Emerging Markets.
Who are Millennial Brands's competitors?
Competitors of Millennial Brands include Ajyal HR Solutions and Services and 4 more.
Compare Millennial Brands to Competitors
Milk Network is an independent strategy and brand experience design company. It offers research, insights, brand strategy, brand identity, digital design, environmental branding, and market activation. The company was founded in 2011 and is based in Jeddah, Saudi Arabia.
Ajyal HR Solutions and Services offers human resources solutions and management consulting. The company provides services such as recruitment, learning and development, assessment and development centers, and HR consulting. Ajyal HR Solutions and Services was founded in 2006 and is based in Muscat, Oman.
Connect Services Middle East helps to set up businesses in Dubai. It provides corporate sponsorship services, visa services, human resource (HR) outsourcing services, public relations officer (PRO) services, business setup consultants, and more. It was founded in 1998 and is based in Dubai, United Arab Emirates.
Notorious Brands & People is an international licensing agency. It specializes in talent and commercial brand management, as well as consulting services. Its serves a variety of brands. The company was founded in 2013 and is based in Valencia, Spain.
AL Nokhbah Management Consultancy (IDMC) is a pan-Arab consulting firm specializing in designing and delivering professional management and development consulting services. It provides services such as strategic planning, quality management, information systems, artificial intelligence, human resource, and more. The firm serves industries that include electricity, the police department, the municipality, and the Abu Dhabi fund. AL Nokhbah Management Consultancy (IDMC) was founded in 1996 and is based in Abu Dhabi, United Arab Emirates.
Panda Supermarkets is a grocery retailing company. It offers fruits, vegetables, fish, chicken, and more. It was founded in 2009 and is based in Jeddah, Saudi Arabia.
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