Miami Ad School

Oct 26, 2022

Author of the article: Article content It’s bated breath time for the team at Daughter Creative as their work has been shortlisted by Strategy — the Canadian magazine about marketing, advertising and media — for both Design Agency of the Year and Small Agency of the Year. Advertisement 2 Article content Try refreshing your browser, or Small Calgary agency Daughter Creative has designs on prestigious marketing awards Back to video Daughter is the first Alberta agency to make the Design category, which is open to agencies of all sizes and they are only a small — but mighty — creative gang of a dozen. Calgary Herald Headline News Sign up to receive daily headline news from the Calgary Herald, a division of Postmedia Network Inc. Email Address Sign Up By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails. Postmedia Network Inc. | 365 Bloor Street East, Toronto, Ontario, M4W 3L4 | 416-383-2300 Thanks for signing up! A welcome email is on its way. If you don't see it, please check your junk folder. The next issue of Calgary Herald Headline News will soon be in your inbox. We encountered an issue signing you up. Please try again Article content Daughter Creative was founded in 2016, now owned by Jill Dewes and Stephanie Kochorek. Dewes hails from New Zealand where she graduated from Victoria University in Wellington with a bachelor of arts with honours in classical and ancient studies. Moving to Calgary in 2010, she completed her 20 years of experience in the agency business as group advertising director at Trigger Advertising and managing director at Uppercut. Kochorek’s education includes a two-year program at the Miami Ad School and earning her ICD.D director’s education designation at the Rotman School of Management at the University of Toronto. She has been a director of Long View Systems for the past 10 years. Advertisement 3 Article content Design is what the agency is about. Dawes, the director of development, says it is talent dense: “We love working alongside other talented people, that’s why we are so picky about who we hire.” Creative director Kochorek adds: “Our team create not for users or target audiences, but for people. Actual people. Air-breathing, synapse-connecting mixtures of bone and flesh.” It’s why, after a competitive review process, Daughter was selected as the strategic and creative partner for Vivo for Healthier Generations. Vivo will celebrate its inclusive, accessible and sustainable 135,000-square-foot new and renovated space in Country Hills next year. “We loved the fact that the Daughter team saw Vivo as more than a recreational facility,” Vivo chief evolution officer Cynthia Watson says, “While our expansion is something we are incredibly proud of, there is a lot more to our charity — we needed a partner that understood and supported that wider vision.” Advertisement 4 Article content The two organizations will work together to ensure the Vivo brand is clear and compelling, to provide channels for sharing Vivo’s vision and help celebrate the new facility. Daughter has been awarded a number of new accounts this year, while receiving recognition from far afield for its creativity. And much is done with a sense of fun. Their client GroundUp eco-ventures just won the Made in Alberta Award with its Born Again Protein Brownie Mix, and Daughter’s beer branding and packaging work for Calgary-based The Establishment and Annex Ale breweries are featured in a book called Craft Beer and Design. Published in the Netherlands by international publishing house Gestalten, it records those pushing the boundaries of graphics and illustration in craft beer brands. Advertisement 5 Article content Daughter’s overall brand work for Cabin Brewing, also based in Calgary, won Best Brand Identity for North America in the Craft Beer Marketing Awards. There’s a lot of pride associated with being featured in a book, and Daughter’s creative team came up with another winner in the annual report it prepared for the Calgary Foundation, which is soon to grace the pages of Optic, a magazine published by Counterpoint Press. The same publishing company also recognized the agency’s work for the new logo it designed for client Cinnzeo. It is also responsible for the impressive brand refresh for TransAlta that included a new logo, billboard and stunning CTrain wrap, plus a video for an internal launch of the new look. A complete rebrand was created for Bow Valley College, and the Own Cancer campaign continues as a fundraiser for the Calgary Cancer Centre. A similar rebrand was created for ConnectFirst for its More Than a Number campaign. Beyond our borders, Daughter is working with Tenaris, a Luxembourg-based manufacturer and supplier of steel pipe, which meant three days of filming at its Sault Ste. Marie manufacturing operation. All bodes well for Daughter, which is searching for another art director and copy writer to join its busy Calgary family. David Parker appears regularly in the Herald. Read his columns online at calgaryherald.com/business. He can be reached at 403-830-4622 or by email at info@davidparker.ca