Search company, investor...

Founded Year



Incubator/Accelerator | Alive

Total Raised


About Proov

Proov provides fertility insights throughout the entire menstrual cycle. The company develops a home test that allows women to track progesterone and identify hormonal problems that cause infertility and miscarriage. It was founded in 2016 and is based in Boulder, Colorado.

Headquarters Location

1630A 30th Street PMB 143

Boulder, Colorado, 80301,

United States



Proov's Product Videos

Confirm demo.png

ESPs containing Proov

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Healthcare & Life Sciences / Monitoring, Imaging & Diagnostics Tech

The at-home fertility testing market offers solutions for women who are trying to conceive or manage their hormonal health. These products, such as urine strips and saliva tests, provide a non-invasive way to monitor hormone levels, predict ovulation, and reduce the risk of miscarriage. The companies in this market offer a range of products such as apps, ovulation tests, and devices that provide m…

Proov named as Leader among 12 other companies, including Legacy, Glow, and OvuSense.

Proov's Products & Differentiators

    Proov Confirm

    Only FDA cleared test to confirm ovulation


Research containing Proov

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Proov in 4 CB Insights research briefs, most recently on Nov 11, 2022.

Expert Collections containing Proov

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Proov is included in 3 Expert Collections, including Beauty & Personal Care.


Beauty & Personal Care

858 items

These startups aim to provide health treatments, diagnosis tools, and products that do not require a prescription or connection with a health professional to enhance personal wellbeing. This includes supplements, women's health maintenance, OTC medicines, and more.


Digital Health

10,714 items

The digital health collection includes vendors developing software, platforms, sensor & robotic hardware, health data infrastructure, and tech-enabled services in healthcare. The list excludes pureplay pharma/biopharma, sequencing instruments, gene editing, and assistive tech.


Women's Health Tech

516 items

This collection includes companies applying technology to address a spectrum of physical, mental, and social well-being concerns specific to women. Examples include companies in reproductive health, maternal care, fertility tracking, and menopause support.

Proov Patents

Proov has filed 5 patents.

The 3 most popular patent topics include:

  • human female endocrine system
  • menstrual cycle
  • estranes
patents chart

Application Date

Grant Date


Related Topics




Human female endocrine system, Midwifery, Menstrual cycle, Obstetrics, Syndromes


Application Date


Grant Date



Related Topics

Human female endocrine system, Midwifery, Menstrual cycle, Obstetrics, Syndromes



Latest Proov News

Boulder’s Proov adds executive officers

Nov 15, 2023

| UPDATED: November 14, 2023 at 5:31 p.m. Proov, a Boulder-based company that provides a suite of at-home fertility-related hormone tests, has appointed two new executive officers. Michael Park has been named chief marketing officer, succeeding Ellen Schell, and Ellie Powers has been named chief product officer. Schell, a co-founder of the company, will step down from her active role and remain a member of the brand’s board of directors. Park most recently served as vice president of marketing and growth at Novos, a longevity-solutions company. He previously served as head of marketing at science-based health and wellness companies Feelmore Labs and F-Factor, and started his marketing career at JNJ Consumer on the Band-Aid brand. Powers previously served as senior director of product at Slack as it went through a public listing and an acquisition by Salesforce. She spent almost a decade at Google, leading product teams on the Chrome Browser, Android Operating System and Google Play Store. “I’m elated to bring on this incredible talent in Michael and Ellie to really elevate Proov during our next stage of growth,” Amy Beckley, Proov CEO and founder, said in a prepared statement. “Ellen was pivotal to creating the Proov brand, so I’m glad she will remain on the board and offer her strategic advice. It’s an exciting time at Proov as we expand our presence in the fertility market as well as expand into new markets in 2024.” Proov, a trade name for MFB Fertility Inc., sells its tests online and in retail outlets. This article was first published by BizWest, an independent news organization, and is published under a license agreement. © 2023 BizWest Media LLC. You can view the original here: Proov adds executive officers

Proov Frequently Asked Questions (FAQ)

  • When was Proov founded?

    Proov was founded in 2016.

  • Where is Proov's headquarters?

    Proov's headquarters is located at 1630A 30th Street, Boulder.

  • What is Proov's latest funding round?

    Proov's latest funding round is Incubator/Accelerator.

  • How much did Proov raise?

    Proov raised a total of $10.65M.

  • Who are the investors of Proov?

    Investors of Proov include Tech4eva Accelerator, Hambrecht Ducera Growth Ventures, Lightship Capital, SteelSky Ventures, Gingerbread Capital and 5 more.

  • Who are Proov's competitors?

    Competitors of Proov include Inito and 5 more.

  • What products does Proov offer?

    Proov's products include Proov Confirm and 4 more.


Compare Proov to Competitors

Mira Logo

Quanovate aims to make home healthcare more personal, accurate, and reliable, and to empower people to become more actively involved in managing their health. The company is the creator of Mira, an ovulation and fertility tracker. It was founded in 2014 and is based in Pleasanton, California.

OvuSense Logo

OvuSense is a company that focuses on fertility and ovulation tracking in the healthcare sector. The company offers a medical-grade sensor and accompanying app that provides insights into a user's ovulation cycles, predicting and confirming ovulation with high accuracy. The service is particularly beneficial for women with irregular cycles or conditions like Polycystic Ovarian Syndrome (PCOS). It is based in Warwick, England.


Kegg is a company that focuses on fertility monitoring in the healthcare sector. The company offers a medical-grade fertility device that provides accurate and personalized fertility tracking through cervical fluid monitoring. This service primarily caters to individuals and couples trying to conceive. It was founded in 2017 and is based in San Francisco, California.

DasLab Logo

DasLab provides an end-to-end digital infrastructure for Point of Care Diagnostics. The company onboards independent lab testing facilities, lab takers, and logistics providers onto its platform. The company was founded in 2020 and is based in Berlin, Germany.

Socrates Health Solutions

Socrates Health Solutions is a company that focuses on healthcare technology. The company offers non-invasive blood glucose monitors and integrated software solutions that provide real-time information for diabetes management, eliminating the need for needles and finger pricks. Socrates Health Solutions primarily serves the healthcare industry. It is based in Dallas, Texas.

Thriva Logo

Thriva operates as a healthcare platform providing personalized health tests. It is a digital health business providing tests to monitor and track a range of biomarkers, from gut health to heavy metals to hormones, to help people understand the state of their health. It offers finger-prick blood tests that can be done at home. The company was founded in 2015 and is based in London, United Kingdom.


CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.