Latest Meyvyn News
Nov 26, 2018
KEATON) The phrase “family affair” is taking on a whole new meaning. 30 Under 30 honoree , founder and CEO of digital ad agency Meyvyn , Maxxie Goldstein released a statement Monday that partner agency A.P. Keaton has acquired her company. An NYC based boutique marketing agency, A.P. Keaton's founder and CEO is Ryan Goldstein, Maxxie's sibling. "I'm super excited about it," Maxxie says. "Aside from Ryan being my brother, we've been working with A.P. Keaton for the last three-and-a-half years, partnering on a lot of clients." Founded in 2015, Meyvyn boasts clientele such as Paul Mitchell and Jill Stuart. Launched by then 23-year-old Maxxie, Meyvyn achieved milestones including surpassing $2 million in annual revenue. A.P. Keaton has done work for brands like Bacardi, iHeartRadio and Steve Madden. Recommended For You By nature, their rare brother and sister dynamic is conducive to entrepreneurial success. "We get along ridiculously well. I don't think we've ever had a fight," Ryan divulges, pointing out how their 14-year age gap has strengthened both an easy interpersonal and professional relationship. "It's a little bit alarming how identical the two of us are," adds Maxxie. A knack for running companies must also be genetic for the Goldsteins. With the recently announced acquisition six months in the making, Ryan shares how the idea to merge brands originally came from an intention to diversify A.P. Keaton's offering. "There seemed to be this paradigm shift three or four years ago where brands started to talk about shifting dollars to digital. And then it was realized that people still shop outside their homes." In order to provide a comprehensive solution to the client base each company had, it made sense to combine forces. "It was necessary for Maxxie's agency to offer some kind of physicality, a little bit of strategy and platform work, and then it made sense for us as non-millennials to offer millennial-style services and capabilities, to help us connect with them." It was this mutually beneficial concept that had Meyvyn's founder drafting up an email to her CFO with the plan three hours after her brother approached her with the acquisition offer. Moving forward, Meyvyn will operate within the A.P. Keaton family as its sole sub-agency while still retaining its name. A collective 27 employees from the merged brands will settle into a new joint office early January 2019.