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metrix.com

Founded Year

1980

Stage

Acquired | Acquired

Total Raised

$20M

About Metrix

Metrix software applications enable world-class service management by automating customer support, field service, scheduling, and reverse logistics business processes. Leveraging over 28 years of industry experience, Metrix provides a competitive advantage to innovative companies like Ingenico, Olympus, Xerox, Ericsson, and Makino by improving service profitability.In May 2012, Metrix was acquired by IFS. The valuation of Metrix was undisclosed. Other terms of the deal were not released.

Metrix Headquarter Location

20975 Swenson Drive

Waukesha, Wisconsin, 53186,

United States

262-717-6500

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Expert Collections containing Metrix

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Metrix is included in 1 Expert Collection, including Supply Chain & Logistics Tech.

S

Supply Chain & Logistics Tech

3,172 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).

Metrix Patents

Metrix has filed 5 patents.

The 3 most popular patent topics include:

  • Automotive technologies
  • GPS navigation devices
  • HTC mobile phones
patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/7/2018

7/21/2020

Sensors, GPS navigation devices, HTC mobile phones, Sony mobile phones, Automotive technologies

Grant

Application Date

12/7/2018

Grant Date

7/21/2020

Title

Related Topics

Sensors, GPS navigation devices, HTC mobile phones, Sony mobile phones, Automotive technologies

Status

Grant

Latest Metrix News

Comscore Adds CTV Measurement to Video Metrix Multi-Platform in Five Key Markets in Europe

Jun 6, 2022

Share The solution, which now includes YouTube traffic sharing measurement, fully informs video investment planning across all screens to show true viewership Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK. The report will also be included in June for Italy, and for France and Germany in July 2022. As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile and connected TV (CTV). The expansion enables buy-side clients to leverage Comscore’s Video Metrix Multi-Platform solution to account for CTV viewing when forming YouTube strategy for key areas of content. This provides advertisers full-cycle enablement across planning and measurement of their YouTube investment. Furthermore, it offers content owners a holistic view of their CTV content, as well as their competitor’s content, allowing them to understand how engagement differs across platforms for better planning and monetization. “As CTV continues to grow, it’s become critical to expand cross-platform measurement, particularly in international markets where similar CTV and OTT syndicated offerings do not currently exist,” said Joris Goossens, SVP Europe & APAC, Comscore. “With the addition of YouTube to our Video Metrix product, advertisers in European key markets will be able to perform true cross-platform evaluation, by understanding the true engagement metrics across all screens of their YouTube video investments and inform planning by selecting the best content categories and YouTube channels to execute their multi-platform campaigns.” “We manage and produce video content for hundreds of brands across all social video platforms, YouTube being an important one, so it’s crucial for us to have access to wide range of insights on video consumption, allowing us to better understand our audiences and improve our content and strategy,” said Graham Swallow, Head of Data, Tech and Product at Little Dot Studios. Comscore Video Metrix Multi-Platform delivers a total view of consumer video consumption across desktops, smartphones, tablets, and CTV devices. Premium video content and advertising can be strategically planned, bought, and sold across platforms using digital-exclusive metrics. Over the next several months, Video Metrix Multi-Platform CTV measurement will continue to expand into additional markets across Asia, and Latin America.

  • When was Metrix founded?

    Metrix was founded in 1980.

  • Where is Metrix's headquarters?

    Metrix's headquarters is located at 20975 Swenson Drive, Waukesha.

  • What is Metrix's latest funding round?

    Metrix's latest funding round is Acquired.

  • How much did Metrix raise?

    Metrix raised a total of $20M.

  • Who are the investors of Metrix?

    Investors of Metrix include IFS, Summit Partners and Capital-C Ventures.

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