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metamarkets.com

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Founded Year

2009

Stage

Acquired | Acquired

Total Raised

$57.75M

About Metamarkets

Metamarkets provides an end-to-end analytics solution for those in digital media and programmatic marketing, including News Corp, Twitter, and LinkedIn. Its SaaS platform empowers teams with real-time analytics to maximize performance, identify new opportunities as they happen, and drive engagement with clients and partners.

Metamarkets Headquarter Location

625 2nd Street Suite 230

San Francisco, California, 94107,

United States

415-814-1788

Latest Metamarkets News

Druid-Backer Imply Lands $70M to Drive Analytics in Motion

Jun 18, 2021

Imply, the startup founded to productize the Apache Druid database in pursuit of analytics in motion, this week announced that the completion of a $70-million Series C round of funding. Imply was founded in 2015 by some of the creators of Apache Druid , a column-oriented in-memory data store that was originally developed at Metamarkets , an ad tech analytics firm. The goal with Druid, which was created in 2011, was to serve OLAP-style analytic queries on high-dimensional data at low latencies, something that the Hadoop-based distributed processing projects (Hive, Impala, and later Presto) of the day struggled to do. In this way, Druid succeeded in marrying the analytical capabilities of traditional column stores, such as Vertica, Netezza, or Greenplum, with the speed of in-memory processing. After the core engine was developed, streaming data capabilities were added to the mix, resulting in the “shapeshifting” (or Druidic) capability to change from processing queries rapidly from streams of historical data arriving from batch sources (HDFS and S3 data lakes) as well as the freshest fast-moving data from modern message busses (like Apache Kafka and now Amazon Kinesis). Like other commercial open source vendors, Imply is building a cloud platform that simplifies management of the distributed analytic product, thereby enabling customers to focus on using Druid to crunch the fast-flowing data to benefit their businesses. According to Imply CEO and co-founder Fangjin Yang, Imply will use the infusion of venture funding to bring this business model to fruition. “Our vision at Imply has always been to create a new category for data analytics, analytics-in-motion, and enable organizations to unlock workflows they’ve never been able to do before,” Yang wrote in a blog post yesterday. “We’ll be soon rolling out Imply SaaS, which will include significantly expanded and simplified data modeling, data ingestion, and query optimization capabilities.” When the folks at Imply started developing Druid, the plan was to enable analytics “at the speed of thought,” Yang said. The core features of Druid enables features like observability analytics, network performance analytics, fraud operations, digital marketing analytics, clickstream analytics, and supply chain analytics, he wrote. “We still learn about new use cases every day, but what ties all the applications of Druid together is that every use case utilizes analytics-in-motion,” he wrote. “End users aren’t just looking at a static dashboard, they are actively engaging with data by asking questions, obtaining responses, and using those responses to ask further questions.” The Imply team has delivered a number of capabilities over the past few years, according to Yang, including Kubernetes support, exactly-once streaming ingestion, development of a new vectorized query engine, dependency-free batch ingestion, SQL support, table-level security, row/column-level security, and numeric column support. It created a data visualization product called Pivot, a monitoring tool called Clarity, and a deployment and security monitor, Yang said. “I couldn’t be more proud of the Imply team and what we’ve accomplished to date,” Yang wrote. “The Series C is a major milestone in our journey, but we’re just getting started. We have ambitious plans of where we want to take the product and the road ahead is sure to be filled with fun and difficult challenges.” Related Items:

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Expert Collections containing Metamarkets

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Metamarkets is included in 2 Expert Collections, including ad tech.

a

ad tech

3,631 items

T

Targeted Marketing Tech

285 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Metamarkets Patents

Metamarkets has filed 4 patents.

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12/5/2014

11/26/2019

Derivatives (finance), Financial markets, Database management systems, Social networking services, Data management

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11/26/2019

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Related Topics

Derivatives (finance), Financial markets, Database management systems, Social networking services, Data management

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Status

Grant

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