MessageGate

Jan 8, 2013

January 8, 2013 at 5:00 am January 8, 2013 at 12:43 am GeekWire Awards: Tickets available now! Seattle startup Nearstream has merged with Atlanta-based LoopFuse, creating a new organization that’s designed to help companies mine Facebook, Twitter and other social media channels for sales leads. The company will be based in Seattle, led by Nearstream CEO and former Gist executive Robert Pease  and Nearstream CTO and former MessageGate executive Bradley Young. “We’ve both been working with the LoopFuse team while we’ve been building out Nearstream and this was the natural evolution of things combining established marketing automation functionality — email marketing, lead scoring, CRM integration, etc. — with social signals/identifying buyer intent,” said Pease. Nearstream is still in development, but Pease said that they’ve developed a unique way to help companies monitor potential buying intent on social channels and then respond to the leads and track results. Robert Pease LoopFuse CEO Sean Dwyer will join the Nearstream board, and the LoopFuse team will continue to be based in Atlanta. “Combining LoopFuse’s marketing automation platform with Nearstream’s social engagement capabilities gives marketers a true end-to-end marketing system for today and the future,” Dwyer said in a statement. Here’s a closer look at how Nearstream works. John Cook is GeekWire's co-founder and editor, a veteran reporter and the longest-serving journalist on the Pacific Northwest tech startup beat. Follow him  @johnhcook and email john@geekwire.com . GeekWire Awards 2016: The Pacific Northwest's annual startup and technology awards. GeekWire rolls out the red carpet each year at the EMP Museum in Seattle to honor the top innovators, entrepreneurs, startups and do-gooder geeks, as nominated and chosen by the GeekWire community. More than 800 people attend this fun event. Tickets available here .