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Corporation
CONSUMER PRODUCTS & SERVICES | Pet Products
merrickpetcare.com

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Stage

Acquired | Acquired

About Merrick Pet Care

Merrick Pet Care is a provider of premium pet food. Merrick's Kitchen cooks up three branded product lines: Merrick pet foods and treats focused on holistic, all-natural ingredients; Before Grain, healthy, grain-free, high protein pet food; and Whole Earth Farms, premium, nutritious pet food for the price-sensitive consumer. Merrick's pet food brands are available nationally at independent pet specialty stores, including Petco, and online.

Merrick Pet Care Headquarter Location

P.O. Box 9800

Amarillo, Texas, 79105,

United States

800-664-7387

Latest Merrick Pet Care News

Merrick launches new advertising campaign

Mar 8, 2021

March 8, 2021 Natural pet food brand encourages pet parents to ‘See the Merrick Difference’ Merrick , a leader in natural pet food and treats, announces that it is launching the brand’s biggest marketing campaign to-date. The new campaign, which begins rolling out this week, touts that “ all dog foods are not the same ,” and makes the same declaration about cat food as well as dental treats; it showcases the brand’s product superiority and invites pet parents to “See The Merrick Difference.”  Over the next week, the brand will introduce its dog-focused advertising, which will go tail-to-tail with the competition; the campaign shows how Merrick dry dog food recipes have more protein  and  joint supporting nutrients  – glucosamine and chondroitin – than other brands. Mouthwatering visuals of high-quality meat, sweet potatoes and apples dance on the screen as an upbeat voiceover educates pet parents about the brand’s longstanding commitment to using real, whole foods in their pet food recipes. “We all want the best food possible for our pets, but there are so many options when it comes to feeding time,” said Barbara Liss, Vice President of Marketing for Merrick Pet Care. “With this new campaign, we hope to continue to educate pet parents about why our food is different and, in turn, bring more dogs and cats into the Merrick family.” Merrick will extend the campaign with cat-focused advertising in early April, marking the first time the brand has advertised its premium cat food in nearly eight years. The brand also teased the campaign last month with digital advertising to support its all-natural dental treats for dogs. To reinforce that “all dental treats are not the same,” the  creative  highlights the unique double-brush design  of Merrick Fresh Kisses and promotes how the treats are crafted with  all-natural ingredients , including refreshing mint or coconut oil flavors. The new campaign, which was created by The Escape Pod in Chicago, will feature a mix of advertising spots (broadcast and digital), as well as additional supporting components including  paid social , digital, shelf, influencer relations and more. As Merrick’s largest advertising spend to-date, the brand is more than doubling its advertising spend versus last year. “We often consider ourselves the ‘underdog’ when it comes to advertising spending in the pet food category but believe this new campaign will help set us apart from the competition,” Liss added. March 2021 In the March 2021 issue of Petfood Industry, learn about wet pet food growth potential, automation and employee safety. Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.

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Expert Collections containing Merrick Pet Care

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Merrick Pet Care is included in 1 Expert Collection, including Consumer Packaged Goods ( CPG ).

C

Consumer Packaged Goods ( CPG )

4,148 items

Merrick Pet Care Patents

Merrick Pet Care has filed 1 patent.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

6/19/2007

1/13/2009

Grant

Application Date

6/19/2007

Grant Date

1/13/2009

Title

Related Topics

Status

Grant

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