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Merkle company logo


Founded Year



Corporate Majority | Acquired

Total Raised






About Merkle

Merkle is a technology-enabled, data-driven performance marketing agency that provides database marketing services for large companies and major nonprofit organizations. The company's Connected CRM (cCRM) framework, helps clients obtain the skills of a Platform Marketer, capitalizing on the massive opportunity of addressability at scale. Employing data-driven strategies, Merkle combines a complete range of marketing, technical, analytical, and creative disciplines to offer complete integrated customer relationship management strategy and customer marketing solutions.

Headquarters Location

7001 Columbia Gateway Drive

Columbia, Maryland, 21046,

United States


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Merkle Patents

Merkle has filed 15 patents.

The 3 most popular patent topics include:

  • Information technology management
  • Wireless networking
  • Architectural elements
patents chart

Application Date

Grant Date


Related Topics




Data security, Computer memory, Data management, Wireless networking, Computer security


Application Date


Grant Date



Related Topics

Data security, Computer memory, Data management, Wireless networking, Computer security



Latest Merkle News

Merkle Announces Merkury on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Apr 21, 2023

Share Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company,  announced it has launched its proprietary identity resolution solution, Merkury, on Salesforce AppExchange. Merkury provides Salesforce Data Cloud for Marketing customers the ability to offer privacy-safe, personal customer experiences in real time. Merkury is currently available on AppExchange. Merkury identifies anonymous customers as a cookieless ID, enhances the ID with person-based data, and connects those IDs to platforms for targeting and analysis. Merkury allows Salesforce customers  to better understand their customers without the use of third-party cookies. “Today’s consumer is more empowered than ever. That’s why it is important for brands to know their customers and provide consistent, personal experiences to earn their loyalty,” said Tony Toubia, VP, global salesforce lead at Merkle. “We are excited to continue to grow our partnership with Salesforce, as we further our ability to keep pace with evolving consumer needs and execute increasingly relevant and seamless interactions.” Related Posts “Merkury is a welcome addition to AppExchange, as it accelerates business transformation for customers by giving them the tools to better understand their customers without the use of third-party cookies,” said David Lee, vice president of product management, AppExchange. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.” Merkle became a Salesforce partner in 2004, and Merkle’s solutions provide Salesforce customers the ability to better understand consumer behavior and deliver personal, cross-channel experiences. Dentsu and Merkle have more than 2,500 Salesforce certified employees with 5,000 Salesforce certifications globally. Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies, developers and entrepreneurs to build, market and grow in entirely new ways. With more than 7,000 listings, 11 million customer installs and 117,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge. PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Prev Post

Merkle Frequently Asked Questions (FAQ)

  • When was Merkle founded?

    Merkle was founded in 1971.

  • Where is Merkle's headquarters?

    Merkle's headquarters is located at 7001 Columbia Gateway Drive, Columbia.

  • What is Merkle's latest funding round?

    Merkle's latest funding round is Corporate Majority.

  • How much did Merkle raise?

    Merkle raised a total of $131.83M.

  • Who are the investors of Merkle?

    Investors of Merkle include Dentsu Aegis Network and Technology Crossover Ventures.

  • Who are Merkle's competitors?

    Competitors of Merkle include Grivy and 1 more.

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