Merkle company logo

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merkleinc.com

Founded Year

1971

Stage

Corporate Majority | Acquired

Total Raised

$131.83M

Valuation

$0000 

Revenue

$0000 

About Merkle

Merkle is a technology-enabled, data-driven performance marketing agency that provides database marketing services for large companies and major nonprofit organizations. The company's Connected CRM (cCRM) framework, helps clients obtain the skills of a Platform Marketer, capitalizing on the massive opportunity of addressability at scale. Employing data-driven strategies, Merkle combines a complete range of marketing, technical, analytical, and creative disciplines to offer complete integrated customer relationship management strategy and customer marketing solutions.

Merkle Headquarter Location

7001 Columbia Gateway Drive

Columbia, Maryland, 21046,

United States

443-542-4000

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Merkle Patents

Merkle has filed 13 patents.

The 3 most popular patent topics include:

  • Wireless networking
  • Computer memory
  • Computer security
patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/10/2018

3/23/2021

Data security, Computer memory, Data management, Wireless networking, Computer security

Grant

Application Date

12/10/2018

Grant Date

3/23/2021

Title

Related Topics

Data security, Computer memory, Data management, Wireless networking, Computer security

Status

Grant

Latest Merkle News

Merkle Launches Q3 2022 Performance Media Report Highlighting the Importance of Meaningful Experiences for Customers

Jun 21, 2022

New Data Reveals Industry Priorities as Record Inflation and Privacy Regulations Reshape Customer Expectations Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has released its Q3 Performance Media Report, a quarterly research report that analyzes and highlights trends within digital marketing. This report takes a fresh look at performance media channels and uncovers data around ad spend, marketers’ top priorities, business readiness, and the top challenges facing organizations. Using these trends, the report reveals significant opportunities for performance media innovation and a basis to create more meaningful experiences for customers. “This report is a vital part of the conversation around current marketing challenges and provides a jumping off point for creating effective strategies,” said Patrick Hounsell, global activation lead at Merkle. “While everything from inflation to the pandemic has contributed to the current state of paid media channels, this report helps reveal significant opportunities to meet and exceed current customer expectations.” Creative, analytics, and measurement are becoming higher priorities. Organizations are looking at their internal marketing infrastructure, with 64% of marketers prioritizing creative, analytics, and measurement more than they did last year. Though analytics and measurement aren’t customer-facing, 55% of respondents still identified them as “very important” to their customer experience strategy. Privacy is important, but not all are positioned to adapt to the new regulations. Businesses are facing more challenges in digital than ever before, with privacy regulations being the biggest hot topic – yet 24% of organizations are still early in their privacy journeys. Paid advertising finds value in machine learning and automation. Machine learning (ML) and automation are newer tools enabling marketers to more effectively reach audiences and optimize ads. Many organizations are actively figuring out their strategies for these tools, with 41% of respondents beginning to take action and 38% having made significant progress. Organizations with greater Y/Y prioritization of paid media channels are more likely to be taking action, potentially signaling recognition of the value of machine learning and automation in optimizing paid advertising. PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Prev Post

  • When was Merkle founded?

    Merkle was founded in 1971.

  • Where is Merkle's headquarters?

    Merkle's headquarters is located at 7001 Columbia Gateway Drive, Columbia.

  • What is Merkle's latest funding round?

    Merkle's latest funding round is Corporate Majority.

  • How much did Merkle raise?

    Merkle raised a total of $131.83M.

  • Who are the investors of Merkle?

    Investors of Merkle include Dentsu Aegis Network and Technology Crossover Ventures.

  • Who are Merkle's competitors?

    Competitors of Merkle include Grivy and 1 more.

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