Merkle
Founded Year
1971Stage
Corporate Majority | AcquiredTotal Raised
$131.83MValuation
$0000Revenue
$0000About Merkle
Merkle is a technology-enabled, data-driven performance marketing agency that provides database marketing services for large companies and major nonprofit organizations. The company's Connected CRM (cCRM) framework, helps clients obtain the skills of a Platform Marketer, capitalizing on the massive opportunity of addressability at scale. Employing data-driven strategies, Merkle combines a complete range of marketing, technical, analytical, and creative disciplines to offer complete integrated customer relationship management strategy and customer marketing solutions.
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Merkle Patents
Merkle has filed 15 patents.
The 3 most popular patent topics include:
- Information technology management
- Wireless networking
- Architectural elements
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
12/10/2018 | 3/23/2021 | Data security, Computer memory, Data management, Wireless networking, Computer security | Grant |
Application Date | 12/10/2018 |
|---|---|
Grant Date | 3/23/2021 |
Title | |
Related Topics | Data security, Computer memory, Data management, Wireless networking, Computer security |
Status | Grant |
Latest Merkle News
Apr 21, 2023
Share Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has launched its proprietary identity resolution solution, Merkury, on Salesforce AppExchange. Merkury provides Salesforce Data Cloud for Marketing customers the ability to offer privacy-safe, personal customer experiences in real time. Merkury is currently available on AppExchange. Merkury identifies anonymous customers as a cookieless ID, enhances the ID with person-based data, and connects those IDs to platforms for targeting and analysis. Merkury allows Salesforce customers to better understand their customers without the use of third-party cookies. “Today’s consumer is more empowered than ever. That’s why it is important for brands to know their customers and provide consistent, personal experiences to earn their loyalty,” said Tony Toubia, VP, global salesforce lead at Merkle. “We are excited to continue to grow our partnership with Salesforce, as we further our ability to keep pace with evolving consumer needs and execute increasingly relevant and seamless interactions.” Related Posts “Merkury is a welcome addition to AppExchange, as it accelerates business transformation for customers by giving them the tools to better understand their customers without the use of third-party cookies,” said David Lee, vice president of product management, AppExchange. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.” Merkle became a Salesforce partner in 2004, and Merkle’s solutions provide Salesforce customers the ability to better understand consumer behavior and deliver personal, cross-channel experiences. Dentsu and Merkle have more than 2,500 Salesforce certified employees with 5,000 Salesforce certifications globally. Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies, developers and entrepreneurs to build, market and grow in entirely new ways. With more than 7,000 listings, 11 million customer installs and 117,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge. PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Prev Post
Merkle Frequently Asked Questions (FAQ)
When was Merkle founded?
Merkle was founded in 1971.
Where is Merkle's headquarters?
Merkle's headquarters is located at 7001 Columbia Gateway Drive, Columbia.
What is Merkle's latest funding round?
Merkle's latest funding round is Corporate Majority.
How much did Merkle raise?
Merkle raised a total of $131.83M.
Who are the investors of Merkle?
Investors of Merkle include Dentsu Aegis Network and Technology Crossover Ventures.
Who are Merkle's competitors?
Competitors of Merkle include Grivy and 1 more.
Compare Merkle to Competitors
Acxiom is a technology firm that uses data and technology to transform marketing, providing its clients with the power to manage audiences, personalize customer experiences, and create profitable customer relationships.
Grivy is a data exchange platform that enables data-driven growth for brands and retailers. The Grivy Growth Platform captures and understands all consumer events on their path-to-purchase, and then delivers insights at scale, empowering brand teams to make decisions based on data. Grivy was founded in 2013 and is based in Jakarta, Indonesia.
Datable Technology (TSXV: DAC) offers digital and social media engagement, data mining, and loyalty solutions to consumers. It provides Platform3, which is a software-as-a-service consumer marketing platform that enables consumer packaged goods companies and consumer brands to engage consumers and influence their purchasing decisions through their mobile devices and online. It was formerly known as 3TL Technologies Corp. It was founded in 2011 and is based in Vancouver, Canada.
DTScout acts as a single point of contact to bring together data-driven companies. It helps marketers to effectively deepen their hold in existing markets and efficiently grow to new markets and gain incremental revenue and improve their user's online experience by opting into a personalized and more relevant advertisement. The company was founded in 2014 and is based in Tel Aviv, Israel.
Variance builds a customer growth platform that provides provides clear and intent-based signals from all stages of a customer's journey directly to the growth team. The company taps data sources and allows the seller to control their signals from there. It is based in New York, United States.
Shopperations operates as a planning and collaboration platform. It enables brands and retailers to manage, track, analyze, and optimize shopper marketing campaigns. It was founded in 2014 and is based in Cincinnati, Ohio.
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