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Founded Year



Series B | Alive

Total Raised


About Mercato

Mercato offers an online marketplace connecting consumers with independent grocery stores. It allows consumers to order online with home delivery. It was formerly known as Grocery Marketplace. The company was founded in 2015 and is based in San Diego, California.

Headquarters Location

550 West B Street Floor 14

San Diego, California, 92101,

United States



ESPs containing Mercato

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Food & Grocery Tech

The on-demand grocery delivery market caters to the busy lifestyles of modern consumers looking to purchase groceries without leaving their home. Platforms in this market offer convenience and prompt services, delivering everything customers need within a short timeframe. They bring local sellers online, provide a larger choice of products at competitive prices, and can offer discounts that are ex…

Mercato named as Outperformer among 15 other companies, including Amazon, Instacart, and DoorDash.


Research containing Mercato

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Mercato in 1 CB Insights research brief, most recently on May 19, 2022.

Expert Collections containing Mercato

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Mercato is included in 5 Expert Collections, including Grocery Retail Tech.


Grocery Retail Tech

648 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.



1,243 items


Food & Meal Delivery

1,523 items

Startups and tech companies offering online grocery, food, beverage, and meal delivery services.


a16z Marketplace 100

100 items

The a16z Marketplace 100 is a ranking of the largest consumer-facing marketplace startups and private companies created by venture firm, Andreessen Horowitz.


Supply Chain & Logistics Tech

1,359 items

Mercato Patents

Mercato has filed 2 patents.

The 3 most popular patent topics include:

  • auction theory
  • auctions
  • commerce websites
patents chart

Application Date

Grant Date


Related Topics




Commerce websites, Supply chain management, Wireless networking, Distribution (business), Social networking services


Application Date


Grant Date



Related Topics

Commerce websites, Supply chain management, Wireless networking, Distribution (business), Social networking services



Latest Mercato News

Perde Marriott International sul mercato di New York

Feb 13, 2024

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Mercato Frequently Asked Questions (FAQ)

  • When was Mercato founded?

    Mercato was founded in 2015.

  • Where is Mercato's headquarters?

    Mercato's headquarters is located at 550 West B Street, San Diego.

  • What is Mercato's latest funding round?

    Mercato's latest funding round is Series B.

  • How much did Mercato raise?

    Mercato raised a total of $47.63M.

  • Who are the investors of Mercato?

    Investors of Mercato include Brighter Capital, Greycroft, Loeb.NYC, Team Europe, Lazerow Ventures and 4 more.

  • Who are Mercato's competitors?

    Competitors of Mercato include Everli and 7 more.


Compare Mercato to Competitors

Instacart Logo

Instacart (NASDAQ: CART) provides online food delivery services. It offers a platform allowing users to order grocery products, meat products, alcoholic beverages, and more. It also provides coupons and gift cards. The company was founded in 2012 and is based in San Francisco, California.


Jokr provides food and grocery delivery services. It offers an integrated mobile application that allows customers to order items from grocery stores, convenience stores, and pharmacies directly. The company was founded in 2021 and is based in Grand Duchy of Luxembourg, Luxembourg.

Shadowfax Logo

Shadowfax caters logistics platform that operates in the hyper-local, on-demand delivery sector. The company provides a range of services including instant delivery, retail deliveries, and e-commerce solutions such as forward and reverse shipments. It primarily serves sectors such as e-commerce, food, pharma, and groceries. It was founded in 2015 and is based in Bengaluru, India.

Thrive Market Logo
Thrive Market

Thrive Market offers an online grocery store offering organic products at wholesale prices. It provides different types of food, supplements, home, and personal care products. The company was founded in 2013 and is based in Los Angeles, California.

Ninja Van

Ninja Van offers delivery solutions for e-commerce companies. Its services include last-mile delivery, international deliveries, freight forwarding, fulfillment, and warehousing. The company was founded in 2014 and is based in Singapore, Singapore.

Huolala Logo

Huolala is an internet logistics platform. It provides same-city and cross-city freight transportation, enterprise logistics services, less-than-truckload (LTL) transportation, car rental and after-sales services, and more. It was formerly known as EasyVan. The company was founded in 2013 and is based in Guangzhou, China.


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