Indonesia’s Member.id said it raised US$1.1 million in a series A round led by East Ventures.

East Ventures, Traveloka Join $1.1M Round In Indonesian Martech Startup Member.id

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Member.id, a loyalty service provider, marketing and technology firm, announced has secured Series A funding with total amount of US$1.1 million led by East Ventures joined with travel apps, Traveloka - Photo by the Company
JAKARTA (TheInsiderStories) –  Member.id , a loyalty service provider, marketing and technology firm, announced has secured Series A funding with total amount of US$1.1 million led by East Ventures joined with travel apps, Traveloka, said the startup today. The investment will uses to scale up its content creation capabilities to further accelerate its mission in changing the loyalty landscape in Indonesia. The digital firm also announced its expansion into the creator economy with the addition of Travel Secrets, a travel content platform spearheaded by Marianne Rumantir and Luna Maya, as a part of the company. With the new sercvice brought into the mix, the startup established a new content production division called TS Media. The conception of TS Media will allow brands and companies to tap into Indonesia’ booming creator economy with clarity, equipping them with technology and expertise provided by Member.id . The company focuses on providing strategy consulting, data analytics, and tech solutions to drive retention and uplift from existing customers. Meanwhile, TS Media will focus on creating content to raise awareness and activation through content, driving up customer acquisition for businesses. “We are expanding and creating new programs with new talent to cater to different audiences. This opens up more opportunities for new brands across different industries to work with us,” said Marianne Rumantir, CEO and co-founder of Member.id . Luna Maya, an actress and entrepreneur with 50 million+ social media following across multiple platforms, also joined the company as the managing partner. While, the strategic investment from Traveloka brings in the unicorn’s extensive networks of merchants and business opportunities for Member.id. The creator economy is flourishing in Indonesia, fueled by the country’ unique mobile-first behavior, boosting the rise of content creators with millions of followers across social media platforms. According to App Annie, Indonesians spend an average of 5.2 hours per day on mobile in 2020, the highest in the world. Every month, internet users in the archipelago spent 25.9 hours on YouTube, 17 hours on Facebook, 17 hours on Instagram, and 13.8 hours on TikTok on average. “As we start living in the post pandemic era, we are witnessing the shift of media consumption. One of the key trends is the rise of the creator economy, which is the extension of Member.id’ customer management solution,” said Willson Cuaca, co-founder and managing partner of East Ventures. And Traveloka Group’ president, Caesar Indra, stated, “Member.id’ unique content driven strategy can open a new door of opportunity to Traveloka users and our travel and lifestyle business partners.”
Written by Editorial Staff, Email: theinsiderstories@gmail.com
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Member.id Secures Series A Funding US$1.1M from East Ventures, Traveloka

| #VentureCanvas
Ardi Wirdana | DealStreetAsia – VC
Member.id , an Indonesian loyalty service provider and technology company, has announced raising an undisclosed amount in a pre-Series A funding round led by early-stage investor East Ventures . The round was joined by Taiwan-based VC firm Ace Capital and few undisclosed angel investors. In an official release, the startup said it will use the funding to accelerate new product development. Member.id provides long-term loyalty solutions to businesses and currently serves customers across different verticals including transportation, hotels, lifestyle, F&B, e-commerce, retail and FMCG. In the hospitality space, its clients include Ismaya Group, The Union Group (Union, Benedict, Café Milano), Syah Establishment (Lucy in the Sky, Sofia at the Gunawarman, Hotel Monopoli) and Artotel Group. The company said its newly developed product will aim to enhance the consumer experience and enable more businesses to tap into the loyalty landscape. “We are currently building a consumer facing product which can be used not only for point management but also point conversion across rewards programs. The second product underway is a loyalty product which specifically caters to SME clients,” said Member.id CEO and co-founder Marianne Rumantir. The new funding round comes a year after Member.id raised an undisclosed seed round, which was also led by East Ventures and joined by hospitality firm Ismaya Group. Member.id operates in a space where there are still very few players in Indonesia. Earlier in the year, a similar startup focusing on loyalty programs, TADA, raised an undisclosed amount of funding in a Series B round led by Finch Capital. Commenting on the investment in Member.id, East Ventures managing partner Willson Cuaca said, “In Indonesia, there are very few companies that effectively invest in the knowledge of their customer preferences and behaviors, leaving customer loyalty as a myth in the country.”
East Ventures is one of Indonesia’s most active early-stage investors. Last week, it joined a $5-million pre-Series A funding for Singapore-based fintech startup Helicap. The VC firm was also reported to have injected seed capital in Indonesian solar development and asset management company Xurya. Also Read:

East Ventures leads pre-Series A round for loyalty service startup Member.id | #VentureCanvas

Image sourced from East Ventures' Twitter account
September 17, 2018
Member.id , an Indonesian loyalty service provider and technology company, has announced raising an undisclosed amount in a pre-Series A funding round led by early-stage investor East Ventures . The round was joined by Taiwan-based VC firm Ace Capital and few undisclosed angel investors. In an official release, the startup said it will use the funding to accelerate new product development. Member.id provides long-term loyalty solutions to businesses and currently serves customers across different verticals including transportation, hotels, lifestyle, F&B, e-commerce, retail and FMCG. In the hospitality space, its clients include Ismaya Group, The Union Group (Union, Benedict, Café Milano), Syah Establishment (Lucy in the Sky, Sofia at the Gunawarman, Hotel Monopoli) and Artotel Group. The company said its newly developed product will aim to enhance the consumer experience and enable more businesses to tap into the loyalty landscape. “We are currently building a consumer facing product which can be used not only for point management but also point conversion across rewards programs. The second product underway is a loyalty product which specifically caters to SME clients,” said Member.id CEO and co-founder Marianne Rumantir. The new funding round comes a year after Member.id raised an undisclosed seed round, which was also led by East Ventures and joined by hospitality firm Ismaya Group. Member.id operates in a space where there are still very few players in Indonesia. Earlier in the year, a similar startup focusing on loyalty programs, TADA, raised an undisclosed amount of funding in a Series B round led by Finch Capital. Commenting on the investment in Member.id, East Ventures managing partner Willson Cuaca said, “In Indonesia, there are very few companies that effectively invest in the knowledge of their customer preferences and behaviors, leaving customer loyalty as a myth in the country.”
East Ventures is one of Indonesia’s most active early-stage investors. Last week, it joined a $5-million pre-Series A funding for Singapore-based fintech startup Helicap. The VC firm was also reported to have injected seed capital in Indonesian solar development and asset management company Xurya. Also Read:

East Ventures leads pre-Series A round for loyalty service startup Member.id

Indonesia: MEMBER.Id raises seed funding in East Ventures-led round
Marianne Rumantir CEO and co-founder of MEMBER.ID, Robert Tedja co-founder of MEMBER.ID
Shiwen Yap
August 15, 2017
MEMBER.ID, a rewards and loyalty platform, has secured an undisclosed amount of seed funding in a round led by East Ventures . Ismaya Group also backed the round. The investment will enable MEMBER.ID – a platform for converting various loyalty points to various miles and redemption schemes – help Indonesian companies increase consumer retention via a tailored loyalty program solution. It operates as an intermediary for both businesses and members of its customers base, acting as an end-to-end solution for businesses, providing consulting services to programme design to building and operating a business’ loyalty program. This helps turn cost centres into profit centres and drives an increase in repeat sales. The Ismaya Group is the first corporate client of the company, with MEMBER.ID currently working to build out their loyalty program across various sectors. Marianne Rumantir, CEO and co-founder of MEMBER.ID states, “Retaining customers is 5 to 10 times less expensive than acquiring a new one. Customers in Indonesia have a tendency to be loyal to discounts instead of being loyal to a brand because most businesses are pressured to focus on making quick sales. They don’t realise this can be an issue in retaining customers and will actually cost them even more in the long run.”
Currently, Indonesian consumers are geared towards cost savings, with existing loyalty programs being both complicated and failing to meet customer needs. For Indonesian brands to achieve long-term customer loyalty through value provision, they require better insights into evolving customer behaviour. According to a media release, ever since MEMBER.ID took over and redesigned Ismaya Lifestyle Card Loyalty Program in late 2016, its members have grown by over 300 per cent in a 6-month period after introducing a tier-based points system which created real benefits for their members. Willson Cuaca, Managing Partner of East Ventures added, ”It’s been difficult to find a loyalty platform with a holistic approach in Indonesia. Every merchant is in their own silo and consumers struggle to remember every loyalty program’s benefits. We hope to change this and MEMBER.ID’s team is in the right position to do so.”
Also Read:

Indonesia: MEMBER.Id raises seed funding in East Ventures-led round

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MEMBER.ID is a loyalty consulting and tech firm helping clients design, build, and operate long-term and profitable loyalty solutions. The company provides services to a variety of industry verticals including airlines, hotels, lifestyle, retail, financial institutions, FMCG and eCommerce. The company's mission is to change the loyalty landscape and become the digital points bank in South East Asia.

Name	Marianne Rumantir
Work History	National Australia Bank, JLL, and HSBC
Title	Founder, Chief Executive Officer
Status	Current

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