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MOBILE & TELECOMMUNICATIONS | Mobile Commerce / Food & Grocery

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Founded Year



Series E | Alive

Total Raised




Last Raised

$450M | 4 yrs ago



About Meicai

Meicai is a mobile e-vendor of agricultural products, helping farmers sell vegetables to tens of thousands of small and medium-sized restaurants in China.

Meicai Headquarter Location

Xinhua Financial Building, 3-4F Building 1, Anzhen Xili District 5, Anzhen Road, Chaoyang District

Beijing, Beijing,



Latest Meicai News

Chinese produce startup Meicai cuts operations and lays off workers: report

Sep 6, 2021

Image credit: Meicai Meicai, a Chinese app that supplies farm-to-table produce for restaurants, has been reducing its operations and laying off employees, Chinese media Jiemian reported on Friday. Why it matters: Cutbacks came after Meicai failed to expand its online grocery delivery business and in July shelved a US IPO plan. The company experimented with a grocery community-group buy model to compete with Pinduoduo and Meituan last year. It halted those operations early this year to refocus on servicing restaurants. Details: Meicai has closed its research and development center in Chengdu, Chinese media Jiemian reported. The company also plans to cut at least half of its employees in several teams in its Beijing headquarters, including product development, sales, and finance. The layoffs started two weeks ago and are expected to end in mid-September;  they will affect new employees and mid-level managers. Meicai partially confirmed the downsizing in a Saturday statement , saying the company is conducting “organizational optimization.” The statement said all branches are running as usual. Context: Founded in 2014, Meicai largely focuses on supplying farmers’ produce directly to restaurant owners. Meicai is competing with Meituan’s enterprise-facing food distribution arm Kuailv in the business-to-business produce market. Kuailv also cut back its services in late August. The company has received investments from renowned investors, including Tiger Global Management, Hillhouse Capital, and GGV Capital. The firm raised $800 million in its most recent round in 2018.

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Research containing Meicai

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Meicai in 1 CB Insights research brief, most recently on Jun 24, 2021.

Expert Collections containing Meicai

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Meicai is included in 3 Expert Collections, including Restaurant Tech.


Restaurant Tech

779 items

Hardware and software for restaurant management, bookings, staffing, mobile restaurant payments, inventory management, cloud kitchens, and more. On-demand food delivery services are excluded from this collection.


Unicorns- Billion Dollar Startups

832 items


Agriculture Technology (AgTech)

1,669 items

Companies that are using technology to make farms more efficient.

Meicai Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Meicai Rank

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