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Founded Year



Series E | Alive

Total Raised




Last Raised

$450M | 6 yrs ago



About Meicai

Meicai develops an online fresh food aggregator platform. It enables farmers to sell vegetables directly to restaurants. It was founded in 2014 and is based in Beijing, China.

Headquarters Location

X No. 8 Beijing Station East Street Room 320 , 3rd Floor , Block C

Beijing, Beijing, 100029,




ESPs containing Meicai

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Supply Chain & Procurement

The B2B e-commerce platforms market is a space where technology vendors offer solutions to help businesses streamline their ordering process, source products at better pricing, and integrate with accounting systems. These platforms also provide a channel for suppliers to market their products and receive orders from buyers. The market includes companies specializing in selling surplus and imperfec…

Meicai named as Outperformer among 12 other companies, including Pepper, Udaan, and Choco.


Expert Collections containing Meicai

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Meicai is included in 3 Expert Collections, including Restaurant Tech.


Restaurant Tech

1,075 items

Hardware and software for restaurant management, bookings, staffing, mobile restaurant payments, inventory management, cloud kitchens, and more. On-demand food delivery services are excluded from this collection.


Agriculture Technology (Agtech)

2,029 items

Companies in the agtech space, such as equipment manufacturers, surveying drones, geospatial intelligence firms, and farm management platforms


Unicorns- Billion Dollar Startups

1,228 items

Latest Meicai News

Chinese Startup Meicai Weighs Hong Kong IPO After Crackdown

Apr 27, 2023

Read full article July 23, 2021 at 1:30 AM ·2 min read MPNGY (Bloomberg) -- Meicai, a Chinese startup that connects restaurants with vegetable producers, is considering shifting its initial public offering to Hong Kong from the U.S. after Beijing’s recent crackdown on overseas listings, people with knowledge of the matter said. The Beijing-based company is starting preparations for a Hong Kong listing, said the people, who asked not to be identified as the information is private. The startup could raise several hundred million dollars in an IPO, one of the people said. Meicai confidentially filed for a U.S. share sale earlier this year, Bloomberg News reported in May. Meicai would join on-demand logistics and delivery firm Lalamove in weighing a listing venue switch amid the fallout from the $4.4 billion U.S. IPO by China’s Didi Global Inc. Chinese regulators barred Didi’s software from local app stores and said companies with over 1 million users’ data will need to submit to a cybersecurity review for overseas listings. Regulators are considering serious, perhaps unprecedented, penalties for Didi, Bloomberg News reported this week. Deliberations are still ongoing and Meicai could decide to proceed with its U.S. listing plan later, the people said. A representative for Meicai declined to comment. Meicai -- whose name means “beautiful vegetable” in Chinese -- was founded in 2014 by rocket scientist Liu Chuanjun. Using a smartphone app, restaurant owners in China can order fresh produce such as bok choy and Sichuan peppercorns directly from farms, disrupting traditional wholesaling by cutting out middlemen. The company said it serviced more than 2 million restaurants in over 300 Chinese cities as of the end of 2020. Meicai, which counts Tiger Global Management, Hillhouse Capital, and GGV Capital among its backers, raised about $800 million in 2018 for a post-investment valuation of $7 billion. More funding is needed for the startup as fresh-produce sourcing heats up. Chinese local services leader Meituan has bet on the segment to drive growth and anchor its food delivery and restaurant management business. Sequoia China-backed Shuhai Supply Chain, a startup specializing in logistics for restaurants’ ingredients and produce, is also a competitor. Story continues Subscribe now to stay ahead with the most trusted business news source. ©2021 Bloomberg L.P.

Meicai Frequently Asked Questions (FAQ)

  • When was Meicai founded?

    Meicai was founded in 2014.

  • Where is Meicai's headquarters?

    Meicai's headquarters is located at X No. 8 Beijing Station East Street, Beijing.

  • What is Meicai's latest funding round?

    Meicai's latest funding round is Series E.

  • How much did Meicai raise?

    Meicai raised a total of $1.452B.

  • Who are the investors of Meicai?

    Investors of Meicai include Tiger Global Management, CMC Capital Partners, Genesis Capital, GGV Capital, Hillhouse Capital Management and 8 more.

  • Who are Meicai's competitors?

    Competitors of Meicai include FarmersFZ and 4 more.


Compare Meicai to Competitors


FarmGirl provides a B2B fresh produce and food delivery platform for restaurants. Its business covers fresh food distribution, clean vegetable processing, central kitchen, and food safety traceability. The company was formerly known as FarmGirl and changed its name to Guanmai Technology. The company was founded in 2014 and is based in Shenzhen, Guangdong.

Fuzhou Youye Ecology

Fuzhou Youye Ecology is an agricultural company that provides pollution-free green standard vegetables. It supplies naturally grown vegetables to supermarkets, core vegetable suppliers, and catering industries. It was founded in 2013 and is based in Fuzhou, China.

FarmersFZ Logo

FarmersFZ operates as an online marketplace connecting farmers and customers. It focuses on rural farmers and urban customers and provides fruits and vegetables to the users. FarmersFZ was founded in 2015 and is based in Kochi, India.


1Mxian, founded in 2014, is a fresh produce e-commerce startup. The company operates in eleven Chinese citires including Beijing, Tianjin, and Shanghai.


Dafengshou is an agricultural Internet enterprise in China with a B2B2C e-commerce platform for agricultural products. The company focuses on building a domestic professional e-commerce platform for agricultural materials.


Songxiaocai operates as a business-to-business (B2B) e-commerce platform for wholesale groceries and fresh ingredients. It provides fresh vegetable purchase, delivery, and after-sales service to retailers. It was founded in 2014 and is based in Hangzhou, China.


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