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meetrics.com

Founded Year

2008

Stage

Acquired | Acquired

About Meetrics

Meetrics is a provider of technical solutions which increase the quality and effectiveness of advertising campaigns and online editorial content. Alongside the verification of the visibility of online ads, Meetrics provides the opportunity to review and verify the environments and target groups. Meetrics' clients include the well-known digital marketing companies such as Mindshare, Pilot, OMG, Aegis Media, Spiegel QC, Tomorrow Focus, Interactive Media, United Internet Media, Yahoo!, OMS, amongst others, and leading news portals like Zeit Online and Spiegel Online.On August 30th, 2021, Meetrics was acquired by DoubleVerify. The terms of the transaction were not disclosed.

Meetrics Headquarter Location

Alexanderstraße 7

Berlin, D-10178,

Germany

+49 (0)30/555 7578-55

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Expert Collections containing Meetrics

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Meetrics is included in 1 Expert Collection, including ad tech.

a

ad tech

3,640 items

Meetrics Patents

Meetrics has filed 3 patents.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

9/10/2014

3/5/2019

Wireless networking, Remote desktop, Thin clients, Library science, Virtual communities

Grant

Application Date

9/10/2014

Grant Date

3/5/2019

Title

Related Topics

Wireless networking, Remote desktop, Thin clients, Library science, Virtual communities

Status

Grant

Latest Meetrics News

DoubleVerify Announces Third Quarter 2021 Financial Results

Nov 9, 2021

Increased Revenue by 36% Year-over Year to $83.1 Million, driven by Growth in Programmatic, CTV, Social and International Revenue Achieved Net Income of $7.9 Million and Adjusted EBITDA of $26.4 Million resulting in a 32% Adjusted EBITDA margin Agreed to acquire OpenSlate, the Leading Independent Pre-Campaign Contextual Targeting Platform for social video and CTV, and completed the acquisition of Meetrics GmbH, a European Ad Verification Company November 09, 2021 04:05 PM Eastern Standard Time NEW YORK--( BUSINESS WIRE )--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced financial results for the third quarter ended September 30, 2021. “We are pleased to have delivered another quarter of strong revenue and EBITDA growth and excited to highlight two strategic acquisitions that significantly expand our product leadership in CTV and Social and grow our global footprint,” said Mark Zagorski, CEO of DoubleVerify. “Our third quarter performance demonstrates continued organic growth and reflects the ongoing value that our products create for advertisers across all digital media platforms. Our pending acquisition of OpenSlate extends our core value proposition by combining its proven pre-campaign contextual targeting solutions with DV’s granular post-campaign measurement, offering end-to-end brand safety, suitability and contextual solutions across social video and CTV environments. The recently completed acquisition of Meetrics expands our business opportunities in EMEA. We expect both of these strategic investments to fuel our long-term growth trajectory and drive better business outcomes for DV customers by expanding our ability to drive media quality and performance everywhere.” Third Quarter 2021 Financial Highlights: (All comparisons are to the third quarter of 2020) Total revenue of $83.1 million, an increase of 36%. Advertiser Programmatic revenue of $41.9 million, an increase of 49%. Advertiser Direct revenue of $34.1 million, an increase of 23%. Media Transactions Measured (“MTM”) for Social increased by 83% and for CTV increased by 41%. APAC revenue increased by 96%. EMEA revenue increased by 44%. Supply-Side revenue of $7.1 million, an increase of 32%. Net income of $7.9 million, an increase of 37%. Adjusted EBITDA of $26.4 million, an increase of 82%, representing a 32% EBITDA margin. Third Quarter and Recent Business Highlights: Grew premium-priced Authentic Brand Suitability (ABS) revenues by approximately 64% year-over-year in the third quarter driven by increased adoption on Google’s DV360 and The Trade Desk. Subsequent to quarter-end, ABS was launched on Tremor International, a leader in video and CTV advertising. Drove global market share growth through new product upsells and logo wins including Facebook, Sony Japan, Disney Studios, TJX (TJ Maxx, Marshalls), American Family Insurance, Dropbox, Afterpay ANZ, Peloton Global, Burberry, Patek Philippe, John Lewis and HRA Pharma. Partnered with TikTok to measure ad viewability, fraud and in-geo impressions. Via the solutions DoubleVerify expects to gain upon completing the OpenSlate acquisition, the company will be the only provider of unified brand suitability targeting, viewability and verification coverage across TikTok. Expanded partnership with Innovid, an independent CTV advertising and measurement platform, to support the automation of DoubleVerify’s DV Video OmniTag, maximizing operational efficiency for advertisers. Uncovered and neutralized Smokescreen, a fraud scheme that hijacked CTV devices to generate fraudulent ad impressions, protecting DV customers from wasting millions of dollars of investment each month. Launched new version of DV Pinnacle™, the company’s unified analytics and reporting platform, offering global brands transparency into programmatic supply chain quality. Strategic Initiatives: Acquired Meetrics GmbH, a leading European ad verification company, on August 31, 2021 for an aggregate net cash purchase price of $24.3 million. Recently launched Custom Contextual targeting for DV Publisher Suite enabling premium digital publishers to effectively monetize inventory in the post-cookie era. Announced today an agreement to acquire OpenSlate, the leading independent pre-activation and content classification platform for social video and CTV in a cash and stock transaction valued at $150 million. “In the third quarter, we continued to deliver strong momentum with year-over-year revenue growth of 36% and adjusted EBITDA margin of 32%, driven by continued international expansion, and product successes in fast-growth sectors such as Programmatic, Social and CTV,” said Nicola Allais, CFO of DoubleVerify. “In addition to delivering high growth and high profitability, we took advantage of our debt-free balance sheet and significant cash position to acquire Meetrics and support the pending acquisition of OpenSlate. We expect these strategic investments to fortify our long-term growth profile and allow us to capture a greater share of a large and growing addressable market. While our fourth quarter outlook reflects prudence due to supply chain issues that some of our customers currently face, we are reiterating our full-year 2021 guidance ranges and expect to deliver 34% full year revenue growth and a 32% EBITDA margin at the midpoints.” Fourth Quarter and Full-Year 2021 Guidance: DoubleVerify anticipates Revenue and Adjusted EBITDA to be in the following ranges: Fourth quarter 2021: Revenue of $98 to $103 million, a year-over-year increase of approximately 28% at the midpoint. Adjusted EBITDA in the range of $34 to $36 million, a year-over-year improvement of approximately 27% at the midpoint. Full year 2021: Revenue of $325 to $330 million, a year-over-year increase of 34% at the midpoint, which is unchanged from the midpoint of the previous guidance range provided on July 29, 2021. Adjusted EBITDA in the range of $103 to $105 million, a year-over-year increase of 42% at the midpoint, unchanged from the previous guidance range provided on July 29, 2021. With respect to the Company’s expectations under "Fourth Quarter and Full Year 2021 Guidance" above, the Company has not reconciled the non-GAAP measure Adjusted EBITDA to the GAAP measure net income in this press release because the Company does not provide guidance for stock-based compensation expense, depreciation and amortization expense, acquisition-related costs, interest income, and income taxes on a consistent basis as the Company is unable to quantify these amounts without unreasonable efforts, which would be required to include a reconciliation of Adjusted EBITDA to GAAP net income. In addition, the Company believes such a reconciliation would imply a degree of precision that could be confusing or misleading to investors. Conference Call and Webcast Information DoubleVerify will host a conference call and live webcast to discuss its third quarter 2021 financial results at 4:30 p.m. Eastern Time today, Nov 9, 2021. To access the conference call, dial (888) 645-4404 for the U.S. or Canada, or (862) 298-0702 for international callers. The webcast will be available live on the Investors section of the Company’s website at https://ir.doubleverify.com/ . In addition, an archived webcast will be available approximately two hours after the conclusion of the live event. Key Business Terms Advertiser Direct revenue is generated from the verification and measurement of advertising impressions that are directly purchased on digital media properties, including publishers and social media platforms. Advertiser Programmatic revenue is generated from the evaluation, verification and measurement of advertising impressions purchased through programmatic demand-side platforms. Supply-Side revenue is generated from platforms and publisher partners who use DoubleVerify’s data analytics to evaluate, verify and measure their advertising inventory. Gross Revenue Retention Rate is the total prior period revenue earned from advertiser customers, less the portion of prior period revenue attributable to lost advertiser customers, divided by the total prior period revenue from advertiser customers. Media Transactions Measured (MTM) is the volume of media transactions that DoubleVerify’s software platform measures. Measured Transaction Fee (MTF) is the fixed fee DoubleVerify charges per thousand Media Transactions Measured. DoubleVerify Holdings, Inc.

Meetrics Web Traffic

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  • When was Meetrics founded?

    Meetrics was founded in 2008.

  • Where is Meetrics's headquarters?

    Meetrics's headquarters is located at Alexanderstraße 7, Berlin.

  • What is Meetrics's latest funding round?

    Meetrics's latest funding round is Acquired.

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