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Founded Year



Acquired - II | Acquired

About MediaWhiz

MediaWhiz is an integrated digital media agency that helps brands engage, acquire and retain customers more profitably through the combination of performance marketing capabilities, proprietary technology and digital-media expertise. Practice areas include: affiliate marketing, search, social media, display advertising, email and data acquisition. In January 2013, MediaWhiz was acquired by Matomy Media Group. The valuation of MediaWhiz was undisclosed. Other terms of the deal were not released.

Headquarters Location

77 Water Street 12th Floor

New York, New York, 10005,

United States


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Expert Collections containing MediaWhiz

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Latest MediaWhiz News

Matomy Media Group Merges U.S. Subsidiary MediaWhiz into Global Operations

Jan 7, 2014

Written on Tweet EL AVIV and NEW YORK, January 7, 2014 (ADOTAS) — Global performance marketing company  Matomy Media Group (“Matomy”) today announced the completion of the integration of its U.S. subsidiary, MediaWhiz, into its global operations. As part of the corporate integration, the MediaWhiz brand has been retired, with the company now serving as Matomy’s U.S. hub of operations. Also being rebranded is MediaWhiz’s SEO service, which is now known as  Matomy SEO . “Merging the MediaWhiz brand into Matomy will provide our advertisers and publishers with a robust, single gateway of global multichannel performance-advertising solutions, no matter where they are located in the world,” said Ofer Druker, CEO of Matomy Media Group. “This brand merger will ensure we provide increased simplicity, diversity and quality in the programs we manage for advertisers and publishers. The time is right for one identity — one Matomy Media Group.” This rebranding reflects Matomy’s mission to offer advertisers, publishers and affiliates a single gateway of global performance-advertising solutions. Tom Lanzetta, formerly the chief financial and operating officer of MediaWhiz, will serve as Managing Director, U.S., at Matomy Media Group, and will oversee all U.S. business operations for the company. “Being part of the growing Matomy family is exciting, both for me personally and for my 100-plus talented colleagues in the U.S.” said Lanzetta. “While it is hard to say goodbye to the MediaWhiz brand, I am confident that by working with our nearly 385 Matomy colleagues around the world we will be able to provide our advertisers and publishers with more advanced, innovative customer acquisition and traffic monetization solutions.” “Tom Lanzetta is the right leader to oversee our U.S. operations,” said Druker. “We anticipate significant growth from our U.S. business in the years ahead, and Tom and his team will play a crucial role in our global success.” Today’s announcement is one of several enhancements Matomy has made to its core service offering since it acquired MediaWhiz. Overall in 2013, the company  launched Mobit , its mobile media buying and tracking tool;  acquired MobAff , a mobile affiliate network that it merged into its mobile business; and  acquired Adquant’s social advertising agency (formerly known as Adotomi) to bring performance-based advertising solutions to Facebook. Matomy has nearly 385 employees worldwide, working from eight offices (Tel Aviv; New York; San Francisco; Fort Lauderdale, Fla.; Berlin; Madrid; Mexico City; and Denver). In addition, Matomy serves more than 60 billion digital media impressions per month, across more than 1,000 active advertiser campaigns. It has relationships with more than 15,000 registered affiliates that generate traffic in more than 85 countries. U.S. publishers interested in working with Matomy Media Group should contact Nurit Shaul, director of business development, at  +1 646.442.2749 or . Advertisers interested in Matomy’s U.S.-based lead generation and customer acquisition solutions should contact Daryl Colwell, senior vice president of business development, at +1 646.442.5513 or . About Matomy Media Group Matomy Media Group is a global digital performance-based marketing company. Working across Web, social media and mobile platforms, Matomy Media Group offers advertisers, networks and publishers a range of opportunities integrated through one gateway, including an award-winning affiliate network, display ad network, mobile advertising solutions, email marketing, search and social marketing, video and virtual currency platforms. For more information visit and follow Matomy on Facebook . RSS Feed for Company: Subscribe to the free Newsletter Adotas was not involved in the creation of this content. All information is supplied by the respective companies and/or the communications professionals that represent said companies. Adotas accepts no responsibility for any false claims, statements, opnions or data included therein.

MediaWhiz Frequently Asked Questions (FAQ)

  • When was MediaWhiz founded?

    MediaWhiz was founded in 2005.

  • Where is MediaWhiz's headquarters?

    MediaWhiz's headquarters is located at 77 Water Street, New York.

  • What is MediaWhiz's latest funding round?

    MediaWhiz's latest funding round is Acquired - II.

  • Who are the investors of MediaWhiz?

    Investors of MediaWhiz include Matomy Media Group, Global Resource Systems and Lake Capital.

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