Innovative ad tech offering provides omnichannel marketers holistic approach to reporting metrics on viewability and protection from invalid traffic, including fraud
Mediaocean, the mission-critical platform for omnichannel advertising , today announced an additional MRC accreditation for unified metrics spanning ad serving and verification across channels. Flashtalking is now the only independent ad serving solution integrating the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (sophisticated invalid traffic), as measured by Protected Media. Combined with desktop, mobile display, and video ad serving impressions reporting, the capability provides marketers a full omnichannel view of their media investment. “Flashtalking plays an important role as an independent ad server, free from media conflicts that can tie verification data to delivery data impression by impression, improving optimization, attribution, delivery efficiency across screens from CTV to desktop to mobile,” said John Nardone, President of Mediaocean. “We have worked hard to introduce and achieve MRC accreditation for fully-integrated ad serving and verification reporting. We believe these solutions deliver accretive value for brands and their agency partners.”
In 2021, Flashtalking acquired Protected Media, an innovative verification provider that was one of the first to be MRC-accredited for SIVT, inclusive of fraud detection, in CTV. The vision behind the acquisition was to fully integrate verification into ad serving, setting the stage for new efficiencies that are difficult to achieve without a unified offering – which was achieved last year. Today’s announcement adds the benefit of integrated reporting to the proposition for advertisers. “We congratulate Flashtalking by Mediaocean on the expansion of its MRC accreditation to include unified reporting of these additional Protected Media-measured metrics,” said George W. Ivie, Executive Director and CEO of the MRC. “MRC has a long history of experience working with both Protected Media and Flashtalking, and this latest accreditation evidences the same commitment to quality and transparency continues today under the Mediaocean banner.”
Please visit www.mediaocean.com/flashtalking-by-mediaocean for more information about Flashtalking by Mediaocean’s ad serving and integrated verification offering. Discover the latest marketing tech tools and techniques with Martech News . Follow us on MTC Podcast for new episodes and updates. Total: 0

Flashtalking Receives MRC Accreditations for Unified Metrics

Alexandria, Virginia, UNITED STATES
ALEXANDRIA, Va., March  02, 2023  (GLOBE NEWSWIRE) -- Today, AdImpact , a leading competitive ad intelligence SaaS company, is pleased to announce the appointment of Don Norton, Bud Breheney, and Harvey Kent to its board of advisors. Lending decades of collective digital, advanced TV, and platform expertise through leadership at companies including Google, Doubleclick, Kantar Media, and MediaOcean, the three executives will be instrumental in advancing AdImpact’s strategic plan to drive innovation, customer success, and employee growth. “I want to extend a warm welcome to Don, Bud, and Harvey as three new colleagues to our board of advisors,” said Kyle Roberts, CEO of AdImpact. “These new members are incredible leaders, bringing extensive domain experience and industry knowledge, and will add tremendous value to our team as we evolve our solutions and scale our business. I look forward to working closely with them, and I am confident that their combined leadership will help steward this next stage of healthy growth for AdImpact.”
Norton brings 20+ years of digital experience through his key roles at Infillion, Google, and DoubleClick, where he developed and implemented strategies to maximize customer value and grow market share. In recent years, he has focused on strategic consulting and advising in the digital media and TV ecosystem. Norton holds a Bachelor’s in Business Management and Marketing from the W.P. Carey School of Business at Arizona State University. “It is an incredible thrill to join AdImpact's Board of Advisors at such an exciting time for the company,” said Norton. “AdImpact has established itself as a force in the digital advertising space, and I'm energized to join the company's team to be a part of its future. I'm looking forward to helping them accelerate their growth and drive innovation in the industry.”
Breheney is an accomplished media sales and business development executive with significant experience generating new and incremental revenue streams. He successfully launched and managed the client relationships of pioneering television offerings into the marketplace, and developed and cultivated strategic partnerships that drove revenue and created new revenue opportunities. Bud has worked with several clients, including BI Science, Advertising Analytics, Frontier Communications, SQAD, and Data + Math. Before Breheney Media, he was SVP of National Television at Rentrak and Chief Commercial Officer at Kantar Media. Breheney holds a Master’s in Communication Management from Emerson College and a BA in History from St. Francis University. “AdImpact is a dynamic company and a proven leader in the digital advertising space. I'm looking forward to working with the Board and executive team to help the company continue its growth trajectory and sustainable competitive advantage in the space,” said Breheney. Harvey Kent is a C-level executive leader, strategist, and entrepreneur with over four decades of experience in the advertising technology space. Harvey has been a passionate innovator and creator of advertising transaction and workflow systems impacting the media industry. His most recent experiences include running the agency business for STRATA (a Freewheel company), being Chief Strategy Officer at Talent Partners, and Chief Media Strategist at Donovan Data Systems and Mediaocean. In addition to his board duties at AdImpact, he runs his own advisory and consulting business, and advises other companies in the industry. Kent holds a B.S. degree in Computer Science from Yale University. Kent added, “AdImpact has an enviable track record and quantifiably differentiating strengths in the advertising analytics marketplace. I'm excited to help steer the company's strategy during this next chapter of success. I'm delighted to work with Kyle and be a part of the team to ensure it continues as the leader in the space.”
About AdImpact
AdImpact is a leading advertising intelligence SaaS company that tracks and analyzes advertising occurrence and expenditure data across traditional, digital, and emerging media channels. We capture over one million TV ad occurrences daily in real-time and retain an ad library of over 350,000 unique creatives detected across all 210 DMAs, covering over 41,000 brands and advertisers. We provide dependable real-time data and analytics to help users monitor competitor ad occurrences, spending, messaging, and creatives to enable fast, smart decision-making. Media Contact:

AdImpact Strengthens Advisory Board With Three Key Appointments

New York, New York, UNITED STATES
NEW YORK, Feb.  28, 2023  (GLOBE NEWSWIRE) -- Mediaocean , the mission-critical platform for omnichannel advertising, today announced an additional MRC accreditation for unified metrics spanning ad serving and verification across channels. Flashtalking is now the only independent ad serving solution integrating the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (sophisticated invalid traffic), as measured by Protected Media. Combined with desktop, mobile display, and video ad serving impressions reporting, the capability provides marketers a full omnichannel view of their media investment. “Flashtalking plays an important role as an independent ad server, free from media conflicts that can tie verification data to delivery data impression by impression, improving optimization, attribution, delivery efficiency across screens from CTV to desktop to mobile,” said John Nardone, President of Mediaocean. “We have worked hard to introduce and achieve MRC accreditation for fully-integrated ad serving and verification reporting. We believe these solutions deliver accretive value for brands and their agency partners.”
In 2021, Flashtalking acquired Protected Media , an innovative verification provider that was one of the first to be MRC-accredited for SIVT, inclusive of fraud detection, in CTV. The vision behind the acquisition was to fully integrate verification into ad serving, setting the stage for new efficiencies that are difficult to achieve without a unified offering – which was achieved last year. Today’s announcement adds the benefit of integrated reporting to the proposition for advertisers. “We congratulate Flashtalking by Mediaocean on the expansion of its MRC accreditation to include unified reporting of these additional Protected Media-measured metrics,” said George W. Ivie, Executive Director and CEO of the MRC. “MRC has a long history of experience working with both Protected Media and Flashtalking, and this latest accreditation evidences the same commitment to quality and transparency continues today under the Mediaocean banner.”
Please visit  www.mediaocean.com/flashtalking-by-mediaocean for more information about Flashtalking by Mediaocean’s ad serving and integrated verification offering. About Flashtalking by Mediaocean
Flashtalking by Mediaocean is the leading global independent primary ad server and analytics technology. We use data to personalize advertising in real-time, independently analyze its effectiveness and enable optimization that drives better engagement and return on spend for sophisticated global brands. Our platform leads the market with innovative products and services to ensure creative relevance and actionable insights across channels and formats, powered by unique cookieless tracking, data orchestration and advanced analytics. We support clients at the crossroads where data, personalized creative and unbiased measurement intersect with expertise, service and a deep partner ecosystem to drive successful digital marketing. Flashtalking is part of Mediaocean, the mission-critical platform for omnichannel advertising. For more information visit www.flashtalking.com or www.mediaocean.com . Contact

Flashtalking by Mediaocean Receives Additional MRC Accreditations for Incorporating Verification Metrics across Channels, Including CTV

Mediaocean this morning announced its Flashtalking ad-serving unit and its Protected Media ad-fraud mitigation service have received additional accreditations from the Media RatingCouncil (MRC), making their integrated tech stack the only independent ad server reporting MRC-accredited CTV impressions, desktop and mobile viewability and sophisticated invalid traffic (SIVT). Mediaocean, which acquired Flashtalking and its Protected Media unit in 2021 is the primary media-buying processing platform used by major ad agencies to plan, buy and pay media. This morning’s announcement did not delineate what the additional accreditation encompasses, per se, but the MRC previously announced that in October 2021, Protected Media was granteda new accreditation for both general and sophisticated invalid traffic detection and filtration covering digital display and video and CTV inventory; and continued accreditation for rendered viewablead impressions across those platforms and formats. In December 2021, the MRC voted to accredit Flashtalking’s display and rich-media ads requested and rendered ad impressionsreported within device reports in desktop, mobile web, and mobile in-application environments; and continued accreditation for video ads requested and rendered ad impressions reported within DeviceReports in desktop, mobile web, and mobile in-application environments. advertisement

MRC Accredits Mediaocean Stack For Ad Verification Across Digital Media, Including CTV

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Innovative ad tech offering provides omnichannel marketers holistic approach to reporting metrics on viewability and protection from invalid traffic, including fraud
Mediaocean , the mission-critical platform for omnichannel advertising, announced an additional MRC accreditation for unified metrics spanning ad serving and verification across channels. Flashtalking is now the only independent ad serving solution integrating the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (sophisticated invalid traffic), as measured by Protected Media. Combined with desktop, mobile display, and video ad serving impressions reporting, the capability provides marketers a full omnichannel view of their media investment. “Flashtalking plays an important role as an independent ad server, free from media conflicts that can tie verification data to delivery data impression by impression, improving optimization, attribution, delivery efficiency across screens from CTV to desktop to mobile,” said John Nardone, President of Mediaocean. “We have worked hard to introduce and achieve MRC accreditation for fully-integrated ad serving and verification reporting. We believe these solutions deliver accretive value for brands and their agency partners.”
In 2021, Flashtalking acquired Protected Media, an innovative verification provider that was one of the first to be MRC-accredited for SIVT, inclusive of fraud detection, in CTV. The vision behind the acquisition was to fully integrate verification into ad serving, setting the stage for new efficiencies that are difficult to achieve without a unified offering – which was achieved last year. Today’s announcement adds the benefit of integrated reporting to the proposition for advertisers. “We congratulate Flashtalking by Mediaocean on the expansion of its MRC accreditation to include unified reporting of these additional Protected Media-measured metrics,” said George W. Ivie, Executive Director and CEO of the MRC. “MRC has a long history of experience working with both Protected Media and Flashtalking, and this latest accreditation evidences the same commitment to quality and transparency continues today under the Mediaocean banner.”

Flashtalking by Mediaocean Receives Additional MRC Accreditations for Incorporating Verification Metrics Across Channels, Including CTV

Publicis Groupe (Euronext Paris FR0000130577, CAC 40) (Paris: PUB) is a global marketing, communication, and business transformation agency. It provides marketing transformation, digital business transformation, consulting, and other services. The company was founded in 1926 and is based in Paris, France.

Publicis Groupe

The agreement also incorporates a partnership to take to market primary ad serving , dynamic creative optimization , CTV/video ad serving , and measurement capabilities from Flashtalking by Mediaocean throughout Publicis Groupe ' vast agency and customer base .

Mediaocean Announces a Renewed Seven-year International Omnichannel Engagement with Publicis Groupe

Ad Council is a non-profit organization that brings together creative minds in advertising, media, and tech to address worthy causes.

Ad Council

NEW YORK , Nov. 17 , 2022 -- Mediaocean , the mission-critical platform for omnichannel advertising , today announced a new partnership with the Ad Council .

Mediaocean Announces New Partnership with the Ad Council to Support Social Impact Campaigns with Flashtalking...

Credly is an end-to-end solution for creating, issuing and managing digital credentials that allows organizations to officially verify skills and competencies and distribute portable and secure digital credentials. On January 31st, 2022, Credly was acquired by Pearson at a valuation of $200 million.

Credly

The news comes on the heels of the company 's announcement of an expanded partnership with Strigo , whereby Mediaocean Education now provides 70 % of its training through Strigo , a hands-on learning platform that , coupled with Mediaocean education 's 1,000 eLearning videos and 1,575 learning articles , provides a comprehensive blended learning experience for learners .

Mediaocean Launches Digital Product Training Certifications Program with Credly, Continues Expansion of Education Division

Strigo develops a cloud-based service that enables customers to provide hands-on training through virtual classrooms and virtual labs equipped with training materials, lecturing tools, and a mix of lecture and lab exercises.

Strigo

VideoAmp is a media measurement company that aims to help advertisers target and measure the impact of their ads across platforms such as TV and mobile.

VideoAmp

Anthem Venture Partners

GoAhead Ventures

MediaOcean

RTL Group

Simon Equity Partners

Startup Capital Ventures

Wavemaker Partners

Acq - Fin

MediaOcean is the developer of a software platform to assist businesses and professionals across the global marketing ecosystem with automation, efficiency, and flexibility in their workflow assisting with planning, buying, analyzing, optimizing, invoicing and payments. The company was founded in 1999 and is based in New York, New York.

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