Predict your next investment

MediaMath company logo
Corporation
INTERNET | Internet Software & Services / Advertising Network or Exchange
mediamath.com

See what CB Insights has to offer

Founded Year

2007

Stage

Loan | Alive

Total Raised

$613.16M

Valuation

$0000 

Last Raised

$7.5M | 1 yr ago

Revenue

$0000 

About MediaMath

MediaMath helps marketers in different countries deliver relevant and meaningful ads across channels, formats and devices. Its technology determines in real-time how to support marketers' goals so they deliver better outcomes for their businesses and personalized experiences for their customers.

MediaMath Headquarter Location

4 World Trade Center 150 Greenwich Street, 45th Floor

New York, New York, 10007,

United States

646-840-4200

Latest MediaMath News

6 Omnichannel Ad Buying Platforms for Brands

Aug 5, 2021

August 5, 2021 by Stephanie Miles Growing frustrations over fragmentation in the media landscape are leading more marketers to search for omnichannel ad buying solutions. Although marketers today have more opportunities for buying across channels than ever before, increased regulations and privacy restrictions—coupled with higher expectations among consumers—are creating new challenges when it comes to media management and workflows. With much of the $664 billion advertising market in flux, there’s a renewed focus on omnichannel platforms that use integrated workflows to improve efficiencies and reduce redundant work. This next generation of ad buying solutions takes into account disparate channels and audiences, enabling brand marketers to automate and optimize campaigns across ecosystems. Here are six examples of omnichannel ad buying platforms that marketers are using right now. 6 Omnichannel Ad Buying Platforms 1. Mediaocean Mediaocean ’s solution to the fragmented ad buying system centers around consolidation. Specifically, the company consolidates media intelligence, media management, and media finance into a unified platform for omnichannel advertising. With “seamless orchestration” across channels, formats, and devices, Mediaocean has developed an end-to-end workflow for omnichannel buying at scale. The company’s partner network offers direct, in-platform access to many providers across the media ecosystem. 2. Adelphic A true omnichannel DSP, Adelphic helps brand marketers reach consumers across all programmatic channels and formats. Marketers can manage campaigns across digital out-of-home, programmatic audio, connected TV, mobile, and desktop, without having to switch between platforms. Using a self-service portal, businesses are able to onboard their own first-party data and manage their omnichannel campaigns. The company says its platform was built to streamline workflows and ease the lives of programmatic traders. Adelphic integrates with more than 70 data providers. 3. Criteo Criteo ’s omnichannel solution targets customers with the specific products they’re most likely to buy next, and improves the way brands engage with customers by merging in-store and online data. Criteo claims to have the world’s largest open source data set, built from more than $950 billion in annual e-commerce sales, which marketers can lean on to gather more intelligence about ad buying opportunities. Those same buyers will want to work with Criteo to deliver hyper-relevant ads, powered by the company’s real-time AI Engine. 4. Amobee Amobee ’s advertising solution was designed to give brands a way to integrate television, connected television, digital, and social media into a unified strategy. Going beyond most conventional demand-side platforms, Amobee says it’s able to deliver the kind of “meaningful messages” that actually drive sales by optimizing reach and frequency across multiple channels. The company does this without relying on cookies, thanks to a next-generation “Smart Contextual” targeting system. Amobee also generated 4Screen reports that use data to holistically understand consumer actions through the full marketing funnel, regardless of the type of screen a consumer is using. 5. SmartyAds The premise behind SmartyAds is simple. The company was built around the idea of making advertising easy to manage. To do that, SmartyAds’ team has built a full-stack programmatic infrastructure that advertisers can use for omnichannel ad buying. The SmartyAds DSP features a programmatic suite for running targeted ad campaigns. Its omnichannel media-buying technology is integrated with supply partners like Pubmatic, Smaato, InMobi, AdColony, and Cheetah Mobile. SmartyAds DSP helps advertisers run AI-powered programmatic campaigns across channels, formats, geos, and business verticals, while also connecting to top-quality supply sources via SmartyAds SSP. 6. MediaMath MediaMath ’s demand-side platform offers both off-the-shelf and custom solutions for brands that want to influence customers across multiple screens. The platform features campaign and media management, identity management, consumer segmentation, targeting, and global scale. MediaMath can also be setup to manage connected TV advertising for marketers that want to engage in one-on-one relationships with customers across all screens. Stephanie Miles is a senior editor at Street Fight.

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Research containing MediaMath

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned MediaMath in 1 CB Insights research brief, most recently on Jun 24, 2021.

Expert Collections containing MediaMath

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

MediaMath is included in 6 Expert Collections, including Unicorns- Billion Dollar Startups.

U

Unicorns- Billion Dollar Startups

832 items

E

Enterprise SaaS

2,452 items

Software-as-a-service (SaaS) – internet based software offered as a subscription – continues to become the de facto standard for software distribution and consumption. Enterprise SaaS continues to show particular promise, emerging as one of the most well-funded categories. Startu

T

Tech IPO Pipeline 2019

286 items

a

ad tech

3,632 items

b

big data

1,068 items

T

Targeted Marketing Tech

254 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

MediaMath Patents

MediaMath has filed 19 patents.

The 3 most popular patent topics include:

  • Internet advertising methods
  • Promotion and marketing communications
  • Data management
patents chart

Application Date

Grant Date

Title

Related Topics

Status

1/27/2020

8/3/2021

Operating system security, Data management, Unix file system technology, Internet advertising methods, Database management systems

Grant

00/00/0000

00/00/0000

Subscribe to see more

Subscribe to see more

Subscribe to see more

00/00/0000

00/00/0000

Subscribe to see more

Subscribe to see more

Subscribe to see more

00/00/0000

00/00/0000

Subscribe to see more

Subscribe to see more

Subscribe to see more

00/00/0000

00/00/0000

Subscribe to see more

Subscribe to see more

Subscribe to see more

Application Date

1/27/2020

00/00/0000

00/00/0000

00/00/0000

00/00/0000

Grant Date

8/3/2021

00/00/0000

00/00/0000

00/00/0000

00/00/0000

Title

Subscribe to see more

Subscribe to see more

Subscribe to see more

Subscribe to see more

Related Topics

Operating system security, Data management, Unix file system technology, Internet advertising methods, Database management systems

Subscribe to see more

Subscribe to see more

Subscribe to see more

Subscribe to see more

Status

Grant

Subscribe to see more

Subscribe to see more

Subscribe to see more

Subscribe to see more

MediaMath Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

MediaMath Rank

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.