Medialets is a New York City-based rich media advertising and analytics platform for native applications on devices such as iPhone and Android. The Medialets platform provides a single solution for media discovery, planning, booking and buying, the most flexible creative platform in mobile, ad serving and measurement across the vast array of mobile phones, tablets, browsers and operating systems, and a client services organization dedicated to the success of its customers. With an integrated offering spanning the full advertising campaign life cycle, the company helps marketers significantly reduce risk and improve efficiency across their mobile and tablet media initiatives.
Missing: Medialets's Product Demo & Case Studies
Promote your product offering to tech buyers.
Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.
Missing: Medialets's Product & Differentiators
Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).
Expert Collections containing Medialets
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Medialets is included in 1 Expert Collection, including Ad Tech.
Latest Medialets News
Aug 23, 2018
Email address: Preethy is an accomplished product management executive with more than fourteen years experience in building successful digital advertising products. Most recently, she was SVP of Product at Medialets, where she led strategy and execution to build the leading mobile measurement platform, and acquired by WPP. Previously, she held product leadership roles at AppNexus, Vibrant Media, McAfee and Efficient Frontier launching successful, global ad platforms. If you're looking to execute a company-wide product launch plan, where do you start and who do you start with? Preethy Vaidyanathan, CPO of Tapad, reveals how marketers can bring their entire team through a pivotal launch In today’s rapidly evolving world of technology, media, cloud/social platforms and more, it’s not uncommon to read about companies pivoting their business model and introducing new products into the marketplace. For example, over the past few months, we’ve seen e-commerce giant Amazon transition from an online-only retailer to an in-store model through the expansion of its checkout-less grocery store Amazon Go . For a traditional product launch, most companies innately check the sales, PR, marketing, and product team boxes to prepare for a go-to-market launch. Even among these teams, it is usually the people who work on the new product day to day that are directly involved in an internal/external launch. It’s time to expand the core team and educate all employees regardless of who will directly interact with the new product so that the full force of the company is behind the success of the product or initiative. So if you’re looking to scale an incubation idea and extend a launch plan company-wide, where do you start and who do you start with? Start with the ‘why?’ Why do we focus so intently on making sure everyone is on board and up to speed during periods of transformation? First, we need to ensure that everyone can speak confidently about the situation and the reasoning behind the launch to external stakeholders like clients, analysts, partners etc. But I can tell you it is not just about that! Rather, teams see any period of significant change, even if highly positive, as an upheaval - something that disturbs their equilibrium. For that reason, when introducing a new significant product announcement to your team it’s crucial that you regroup, go back to the basics, and remind them why this change is so important and how it aligns with company mission. Too many firms focus on communicating to workforce specifically focused on the product launch, but this should actually be done for all employees, regardless of their department, role, office location or time at the company. The focus should be to inform and inspire, giving both rational and emotional explanations for the decisions being made - change can be an extremely powerful motivator when communicated correctly. A unified approach to educating and rallying all the troops is key to getting them through this period of change as it gives them a connection to the product or shift in approach while also explaining how it plays into the overall company vision. When everyone has been given the reason to believe in - and connect to the larger company mission and vision, then they are now part of your corporate journey and are invested in the success of the product launch. Encourage Existing Employees to Learn and Grow With the Business Once the higher-level idea is shared company-wide, create an internal plan that informs, educates and encourages growth for all employees. One way to accomplish this is through an ongoing workshop and learning series. Use this ongoing experience to bring your team on the learning journey while also getting them excited about expanding their industry knowledge. Make employees feel as though they have the ability to learn all there is to know about the product and its importance without questioning their current understanding. Program content could include: What the product is and ties it to the company mission (reiterate the why) Why this product needs to exist and how this aligns and/or compliments the core business (tie to core business) Who the target customer is and what their challenges are that the product solves (customer problem solved) Who the competitors are and how they do things differently (explain why are we better) Why it’s important to introduce this product to the marketplace now (timing) Arming current employees with all the information they need to tell your company’s story will help strengthen their commitment to the end goal. A product launch is a great opportunity to remind employees that you’re all still moving towards a greater goal that will not only benefit key customers, but also the success of the business. Pitch the Pivotal Product Moment to New Employees One straightforward way to instill a new process is to introduce it right off the bat to new employees. So take a look at your company’s onboarding process. Are you educating new employees on all products as well as the team’s mission and how advancements will feedback to the overall vision of the company’s future? If not, start now! It’s important for new employees to understand the company’s core offerings for a better understanding of your business and also see innovation in action. However, educating them from the get-go on the broader industry story the team is trying to tell through pivotal product updates, provides the knowledge they need to immediately have an impact. It can also encourage them to work across teams to source information from various departments versus being introduced to their direct teams and siloing their workflow. Empower Recruiting with the Company Vision to Attract New Talent A core component that can not be ignored is the integration of recruiting and product innovation. The recruiting team is on the frontline of the business to ensure that top talent is coming through the door and is excited about hopping on the bandwagon to achieve the company’s greater goals. Be sure to include the recruiting team in all training and education series about current products as well as new and upcoming products so they can remain the best advocates for your business. This will lead to promising conversations with key prospects interested in companies who are on the bleeding edge of technology. Get People Involved Now that all internal stakeholders are in the know and onboard with the mission of this new product or a pivotal company milestone, keep them engaged. In order to keep employees who are not directly involved in the product day to day, it’s important to make them feel valued not only through education but through action. Give them the opportunity to be a part of moving the mission forward. For example, on launch day, share an internal note encouraging employees to spread the word loud and proud about this moment in time on their social channels. To keep educating your workforce on what this product means to the mission, create an ongoing workshop or learning series that dives into the significance of what the team is doing and the importance for the clients. Last but not least, keep the creative juices flowing! An idea board is a great way for employees to express their thoughts and spark an idea based on someone else’s contributions. In the end, a culture of inclusion and education will help to keep your team abreast, involved and passionate about the future of your business. Did you find this useful? Yes
Medialets Frequently Asked Questions (FAQ)
When was Medialets founded?
Medialets was founded in 2008.
Where is Medialets's headquarters?
Medialets's headquarters is located at 80 8th Ave, New York.
What is Medialets's latest funding round?
Medialets's latest funding round is Acquired.
How much did Medialets raise?
Medialets raised a total of $33.4M.
Who are the investors of Medialets?
Investors of Medialets include WPP, Gotham Ventures, Foundry Group, Greenspring Associates, Signatures Capital and 4 more.
Who are Medialets's competitors?
Competitors of Medialets include Localytics and 4 more.
Compare Medialets to Competitors
Ringleader is a mobile ad serving company and publisher network based in New York City. Founded in 2005, Ringleader was previously known as MoPhap.
The mobile consumer experience is central to all that we do. From portable media players to mobile phones - Ad Infuse delivers highly personalized ad experiences to consumers across all mobile devices. By dynamically inserting targeted ads at the moment of content delivery, Ad Infuse ensures optimal relevancy for the every mobile subscriber. With the utmost respect for consumer data protection, Ad Infuse unlocks new revenue streams for channel owners by dismantling limitations of the current mobile advertising sponsorship model. Evangelizing the growth of mobile media consumption, Ad Infuse is committed to helping mobile operators and content owners reach sustainable efficiency while providing advertisers with ultimate ad effectiveness.
InMobi operates a mobile ad network with an extensive range of ad formats, analytics and monetization tools for app businesses. The company builds mobile-first customer engagement platforms that transform the economics of influencing global consumers. InMobi helps customers engage consumers in a far more intimate way through mobile advertising. InMobi has developed Glance, a screen zero platform, enabling consumers to experience the internet on screen zero of their smartphones and other connected devices.
NinthDecimal is a mobile audience intelligence company enabling brands to engage with the right audience at the right time. By combining online and offline data sources, NinthDecimal provides an understanding of audiences by connecting their digital and physical worlds. On September 10th, 2020, NinthDecimal was acquired by InMarket Media. The terms of the transaction were not disclosed.
byyd, formerly Adfonic, byyd is an advanced mobile Demand-side Platform. The company's technology enables advertisers to precisely connect with programmatically targeted mobile audiences. With a choice of SaaS or managed services, byyd offers two approaches to power your mobile advertising strategy, tailored to your organisation's needs, byyd Pro and byyd Media. Madison is byyd's technology platform. It drives everything byyd does, enabling advertisers to precisely target mobile audiences globally with performance, rich media and video ad campaigns across a wide range of inventory sources, driving direct response, consumer engagement and brand awareness.
Celtra provides a web based self-service platform for creation, ad trafficking, tracking and optimization of rich media mobile display advertising. The solution allows publishers, ad networks and media agencies to create, distribute, and measure rich media ads across major OS platforms and mobile devices.
Discover the right solution for your team
The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.