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Measured company logo


Founded Year



Series A | Alive

Total Raised


Last Raised

$21M | 1 yr ago

About Measured

Measured helps inform the incrementality of paid media for acquisition marketers to drive cross-channel investment decisions. Measured was founded in 2017 and is based in Santa Monica, California.

Headquarters Location

520 Broadway 2nd Floor

Santa Monica, California, 90401,

United States


Measured's Product Videos

ESPs containing Measured

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Digital Engagement

Companies building marketing attribution technology provide teams with insights around digital marketing channel effectiveness that help inform spending decisions. Some of these solutions focus on closed-loop attribution — providing a direct link between targeted ads and sales — to help improve return on marketing spend.

Measured named as Highflier among 8 other companies, including Branch, Funnel, and Improvado.

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Measured's Products & Differentiators


    Unified cross-channel media reporting with actionable insights saving many hours spent cobbling together results from each channel and platform.

Research containing Measured

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Measured in 1 CB Insights research brief, most recently on Oct 3, 2022.

Expert Collections containing Measured

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Measured is included in 2 Expert Collections, including Targeted Marketing Tech.


Targeted Marketing Tech

646 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.


Retail Media Networks

460 items

Measured Patents

Measured has filed 4 patents.

The 3 most popular patent topics include:

  • Building engineering
  • Ventilation
  • Cooling technology
patents chart

Application Date

Grant Date


Related Topics




Ventilation, Building engineering, Sustainable building, Cooling technology, Building biology


Application Date


Grant Date



Related Topics

Ventilation, Building engineering, Sustainable building, Cooling technology, Building biology



Latest Measured News

Measured Expands Leadership Team With Veterans in Media Measurement, Marketing, and Product Development

Feb 22, 2023

Three New Executives Support Mission to Unlock the Power of Incrementality for Every Marketer Measured , the only media optimization platform powered by incrementality, announced three strategic executive hires including Mahesh Jeswani as SVP of Product, Kelli Negro as SVP of Marketing, and Isaac Weber as SVP of Customer Success. In addition, Ivan Markman, an expert in advising companies to achieve growth at scale, has joined the Measured board of directors. New policies and data privacy regulations are restricting access to user data, making it increasingly difficult to get accurate reports on ad performance using dated measurement methods like multi-touch attribution. As a result, incrementality measurement is rapidly becoming the preferred approach for marketers to understand how media investments contribute to business results. “We developed our methodology and started testing for media incrementality more than six years ago, in preparation for where the industry has arrived today. In the privacy era, incrementality is the only reliable way to reveal what business results were actually caused by advertising” “We developed our methodology and started testing for media incrementality more than six years ago, in preparation for where the industry has arrived today. In the privacy era, incrementality is the only reliable way to reveal what business results were actually caused by advertising,” said Trevor Testwuide, CEO and Cofounder of Measured. “As more brands start using the Measured platform for incrementality-based testing, attribution, and optimization, we are growing our team with the best talent from across the industry to solve some of the toughest challenges marketers face.” As the new SVP of Product, Mahesh will lead product strategy, design, and development at Measured. Mahesh is a mission-driven product executive with 20 years of experience building market-leading products, winning go-to-market strategies, and world-class product organizations at high-growth technology startups and publicly-traded companies like Udacity, Google, SAP, Marketo, and Icertis. Negro was hired as SVP of Marketing to build and lead a world-class marketing organization that will drive business by demonstrating how Measured solves the attribution dilemma for ecommerce advertisers. She is an accomplished B2B marketing executive with more than 20 years of experience developing go-to-market strategies, building high performance teams, driving demand generation, and implementing comprehensive marketing programs that deliver business results for high-growth technology companies. As the SVP of Customer Success, Isaac Weber is responsible for end-to-end delivery and customer satisfaction, ensuring customers get maximum value from the Measured platform. He is an expert in marketing effectiveness with two decades of experience in customer strategy and marketing analytics roles, building and scaling customer-centric services organizations with Pinterest, Neustar, Marketshare, and others. Ivan Markman, a strategic advisor since the start of Measured, has now joined the Measured board of directors. Markman brings more than 20 years of strategic and operational experience in ads, data and marketing technology, and a strong passion for transforming businesses as an operating executive, private investor, advisor, and board member. “Ivan’s depth of knowledge and experience guiding growth strategy and operations for advertising technology companies is unmatched in this industry,” continued Testwuide. “As a member of the board, he will serve as a key strategic partner helping guide the next phase of growth for Measured.”

Measured Frequently Asked Questions (FAQ)

  • When was Measured founded?

    Measured was founded in 2017.

  • Where is Measured's headquarters?

    Measured's headquarters is located at 520 Broadway, Santa Monica.

  • What is Measured's latest funding round?

    Measured's latest funding round is Series A.

  • How much did Measured raise?

    Measured raised a total of $23M.

  • Who are the investors of Measured?

    Investors of Measured include Telescope Partners and TIMIA Capital.

  • Who are Measured's competitors?

    Competitors of Measured include Mint Measure and 6 more.

  • What products does Measured offer?

    Measured's products include Decisions and 3 more.

  • Who are Measured's customers?

    Customers of Measured include Faherty Brand, Hammitt, TechStyle (Fabletics), Shinola and GrubHub.

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