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SOFTWARE (NON-INTERNET/MOBILE) | Application & Data Integration Software

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Founded Year



Seed VC | Alive

Total Raised


Last Raised

$2.6M | 2 yrs ago

About Measure Protocol

Measure Protocol is a blockchain-powered marketplace for person-based data.

Measure Protocol Headquarter Location

590 Green Lanes

London, England,

United Kingdom

Latest Measure Protocol News

Measure Protocol Named As Finalist In The 2021 Market Research Society Operations Awards

Jul 26, 2021

Share Consumer-centric data technology company’s shortlisted for the Best Data Collection – Online category in the annual awards program for the insights industry Measure Protocol , the award-winning, ethical person-based data marketplace, was named as a finalist in the Market Research Society’s Operations Award in the “Best Data Collection – Online” category. Measure’s on-demand behavioral data collection technology, Retro, was selected for the award due to its ability to collect and process raw data from individuals and turn it into valuable behavioral insights. “We know that the new consumer landscape requires new ways of accessing important data, and Retro does just that,” said Owen Hanks, CEO of Measure Protocol. “We built an environment that prioritizes trust and transparency, and puts the consumer first, which encourages sharing. In this way, we are able to access in-app data that has previously been difficult, if not impossible, to obtain. Being recognized by such a prestigious program is an honor for our whole team.” — Owen Hanks, CEO, Measure Protocol Since 2014, the MRS Operations Awards (or “Oppies”) have sought to recognise operations professionals who are fundamental to keeping the market research sector running. This year, the program celebrates the change, resilience and survival that have resulted from the Covid-19 pandemic, showcasing businesses that adapted to work in an ever-evolving environment. The Data Collection category in which Measure Protocol was a finalist seeks to recognize excellence in collecting data that has delivered outstanding results for the research process. Retro is a great example of this, as it delivers rich behavioral insights from a growing list of supported apps on both iOS and Android devices via the company’s Storefront. Much of this data has previously been inaccessible. Retro can efficiently transform device-based video, image and raw data formats into structured insights using proprietary and patent-pending technology. The solution allows organizations to leverage the trust-based Measure community to bring meaningful behavioral data to the market.

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