Latest Maze News
May 18, 2018
Their strapline is marketing techno-twaddle, as in "perform quantitative user-testing at the design phase to provide designers with long-awaited actionable KPIs", but the idea is spot on. The team behind London-based startup Maze.Design have developed a testing platform for app prototype user interface (UX) design. Basically, the app developer specifies an objective ('mission') for the tester – such as 'Send a friend request to Anthony' – and Maze then tracks the user's path through the prototype app. Maze records which users achieved the mission using the expected sequence of interactions, those that got there through an 'unexpected' path, and those that threw in the towel. Maze collects other user activity data too, and then presents the results to the app developer. Maze currently works with a couple of well-known prototyping tools (InVision, Marvel) and the aim is to extend to others. Maze has a 'freemium' pricing model and 'real' pricing starts at $19 per month up to $99 per month (another UK startup with an aversion to its national currency!). Formally incorporated in the UK earlier this year by French nationals Jonathan Widawski and Thomas Mary, Maze claims over 2,000 users from the likes of Uber, eBay, IBM, Microsoft and Mastercard. To get them further along the way, Partech and Seedcamp have backed Maze with £350k in pre-seed funding. There are plenty of app prototyping tools in the market, and plenty of app testing tools too. But on a quick search of the internet I haven't yet found a user interface path-tracing tool like Maze. If Maze could become a 'universal' plug-in for 'full-fat' app testing tools as well as prototyping tools, you’d imagine it could have great market potential.