Search company, investor...

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

Founded Year



Series B | Alive

Total Raised


Last Raised

$40M | 4 mos ago

About Maze

Maze performs quantitative user-testing at the design phase to provide designers with actionable KPIs. The company empowers product and marketing teams to test anything from prototypes to copy and round up user feedback all in one place. Designers can rapidly collect user insights across teams and create better user experiences. The company's clients are in industries such as financial services, software, and more. Maze was founded in 2018 and is based in Faversham, England.

Maze Headquarters Location

25 Plantation Road

Faversham, England, ME13 8QY,

United Kingdom

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Research containing Maze

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Maze in 1 CB Insights research brief, most recently on Jun 13, 2022.

Expert Collections containing Maze

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Maze is included in 1 Expert Collection, including Fintech.



4,873 items

Track and capture company information and workflow.

Latest Maze News

Backers help Maze trace path through funding maze

May 18, 2018

Their strapline is marketing techno-twaddle, as in "perform quantitative user-testing at the design phase to provide designers with long-awaited actionable KPIs", but the idea is spot on. The team behind London-based startup Maze.Design have developed a testing platform for app prototype user interface (UX) design. Basically, the app developer specifies an objective ('mission') for the tester – such as 'Send a friend request to Anthony' – and Maze then tracks the user's path through the prototype app. Maze records which users achieved the mission using the expected sequence of interactions, those that got there through an 'unexpected' path, and those that threw in the towel. Maze collects other user activity data too, and then presents the results to the app developer. Maze currently works with a couple of well-known prototyping tools (InVision, Marvel) and the aim is to extend to others. Maze has a 'freemium' pricing model and 'real' pricing starts at $19 per month up to $99 per month (another UK startup with an aversion to its national currency!). Formally incorporated in the UK earlier this year by French nationals Jonathan Widawski and Thomas Mary, Maze claims over 2,000 users from the likes of Uber, eBay, IBM, Microsoft and Mastercard. To get them further along the way, Partech and Seedcamp have backed Maze with £350k in pre-seed funding. There are plenty of app prototyping tools in the market, and plenty of app testing tools too. But on a quick search of the internet I haven't yet found a user interface path-tracing tool like Maze. If Maze could become a 'universal' plug-in for 'full-fat' app testing tools as well as prototyping tools, you’d imagine it could have great market potential.

Maze Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Maze Rank

  • When was Maze founded?

    Maze was founded in 2018.

  • Where is Maze's headquarters?

    Maze's headquarters is located at 25 Plantation Road, Faversham.

  • What is Maze's latest funding round?

    Maze's latest funding round is Series B.

  • How much did Maze raise?

    Maze raised a total of $57.47M.

  • Who are the investors of Maze?

    Investors of Maze include Seedcamp, Partech Partners, Amplify Partners, Emergence Capital, Atlassian Ventures and 10 more.

  • Who are Maze's competitors?

    Competitors of Maze include UserZoom, UserTesting, Hotjar, Airkit, User Interviews and 7 more.

You May Also Like

Quantum Metric Logo
Quantum Metric

Quantum Metric offers a platform that helps companies improve their websites and apps by gleaning continuous real-time feedback from end-users. Quantum Metric uses a continuous product design (CPD) approach to enable businesses to iterate and build digital products faster.

UserVoice Logo

UserVoice allows businesses to get direct feedback from users via a SaaS application. The company develops UserVoice, a hosted tool for gathering and prioritizing product ideas directly from a company's customers, and Helpdesk, a ticketing system that lets companies solve more customer service problems in less timeThe company is also the developer of Stockr. Stockr provides a specialized platform where investors, analysts, and public companies can communicate transparently and directly about financial news, stocks, market trends, and investment ideas.

VoxPopMe Logo

Voxpopme provides a video insight platform for brands and agencies to see the people behind the data to drive real customer-centric decision making. The company's technology lets users capture customer videos at speed, analyze at scale and share easily.

Zoomin Logo

Zoomin offers a SaaS that uses machine learning, natural language processing and data to help companies build self-service customer experiences.

NLX Logo

NLX is a self-service automation provider developing automated, personalized customer self-service solutions for managing customer interactions.

Lucidworks Logo

Lucidworks builds AI-powered search solutions for various large brands. Fusion, Lucidworks' advanced development platform, provides the capabilities needed to design, develop, and deploy intelligent search applications at any scale. Companies across all industries, from consumer retail and healthcare to insurance and financial services, rely on Lucidworks every day to power their consumer-facing and enterprise search apps.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.