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maze.co

Founded Year

2018

Stage

Series B | Alive

Total Raised

$57.47M

Last Raised

$40M | 4 mos ago

About Maze

Maze performs quantitative user-testing at the design phase to provide designers with actionable KPIs. The company empowers product and marketing teams to test anything from prototypes to copy and round up user feedback all in one place. Designers can rapidly collect user insights across teams and create better user experiences. The company's clients are in industries such as financial services, software, and more. Maze was founded in 2018 and is based in Faversham, England.

Maze Headquarters Location

25 Plantation Road

Faversham, England, ME13 8QY,

United Kingdom

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Research containing Maze

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CB Insights Intelligence Analysts have mentioned Maze in 1 CB Insights research brief, most recently on Jun 13, 2022.

Expert Collections containing Maze

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Maze is included in 1 Expert Collection, including Fintech.

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Latest Maze News

Backers help Maze trace path through funding maze

May 18, 2018

Their strapline is marketing techno-twaddle, as in "perform quantitative user-testing at the design phase to provide designers with long-awaited actionable KPIs", but the idea is spot on. The team behind London-based startup Maze.Design have developed a testing platform for app prototype user interface (UX) design. Basically, the app developer specifies an objective ('mission') for the tester – such as 'Send a friend request to Anthony' – and Maze then tracks the user's path through the prototype app. Maze records which users achieved the mission using the expected sequence of interactions, those that got there through an 'unexpected' path, and those that threw in the towel. Maze collects other user activity data too, and then presents the results to the app developer. Maze currently works with a couple of well-known prototyping tools (InVision, Marvel) and the aim is to extend to others. Maze has a 'freemium' pricing model and 'real' pricing starts at $19 per month up to $99 per month (another UK startup with an aversion to its national currency!). Formally incorporated in the UK earlier this year by French nationals Jonathan Widawski and Thomas Mary, Maze claims over 2,000 users from the likes of Uber, eBay, IBM, Microsoft and Mastercard. To get them further along the way, Partech and Seedcamp have backed Maze with £350k in pre-seed funding. There are plenty of app prototyping tools in the market, and plenty of app testing tools too. But on a quick search of the internet I haven't yet found a user interface path-tracing tool like Maze. If Maze could become a 'universal' plug-in for 'full-fat' app testing tools as well as prototyping tools, you’d imagine it could have great market potential.

Maze Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Maze Rank

  • When was Maze founded?

    Maze was founded in 2018.

  • Where is Maze's headquarters?

    Maze's headquarters is located at 25 Plantation Road, Faversham.

  • What is Maze's latest funding round?

    Maze's latest funding round is Series B.

  • How much did Maze raise?

    Maze raised a total of $57.47M.

  • Who are the investors of Maze?

    Investors of Maze include Seedcamp, Partech Partners, Amplify Partners, Emergence Capital, Atlassian Ventures and 10 more.

  • Who are Maze's competitors?

    Competitors of Maze include UserZoom, UserTesting, Hotjar, Airkit, User Interviews and 7 more.

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