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mavrck.co

Founded Year

2014

Stage

Growth Equity - II | Alive

Total Raised

$268.32M

Last Raised

$135M | 5 mos ago

Mosaic Score

+30 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Mavrck

Mavrck is the all-in-one, advanced influencer marketing platform enabling global consumer brands to harness the power of social proof that consumers trust today. Marketers use Mavrck to discover and collaborate with influencers, advocates, referrers, and loyalists to create trusted content and insights for customer journey touchpoints at scale. Using its self-service influencer manager, Mavrck allows marketers to take an automated and performance-based approach to influencer marketing. The company was founded in 2014 and is based in Boston, Massachusetts.

Mavrck Headquarters Location

200 State St., Marketplace Center North Building, 3rd Fl

Boston, Massachusetts, 02109,

United States

585-506-2787

ESPs containing Mavrck

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Digital Engagement

Startups in this market provide software for managing influencer marketing programs. This includes solutions that manage links, define attribution models, track conversions, and pay commissions. Some solutions also allow marketers to find and activate relevant influencers to create content across channels.

Mavrck named as Leader among 9 other companies, including LTK, Traackr, and Smartfluence.

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Expert Collections containing Mavrck

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Mavrck is included in 4 Expert Collections, including Influencer & Content Creator Tech.

I

Influencer & Content Creator Tech

583 items

These companies offer tech-enabled solutions to connect influencers with advertisers, facilitate the creation and management of influencer campaigns, as well as provide tools and services to the influencer community.

E

E-Commerce

347 items

Companies that are a subset of e-commerce that introduce social elements into the online purchasing experience. This includes peer-to-peer selling, group buying, influencer networks (including influencer marketing agencies), and technology that enables social selling.

C

Conference Exhibitors

5,302 items

T

Targeted Marketing Tech

202 items

Latest Mavrck News

Rakuten Advertising Enhances Influencer Management With Mavrck Partnership

Jun 30, 2022

Rakuten Advertising Enhances Influencer Management With Mavrck Partnership June 30, 2022 at 11:45 AM EDT By Dorothy Crouch Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings and provide program oversight, optimization and measurement for affiliate advertisers. Through the partnership, Rakuten Advertising will incorporate influencer marketing into its managed affiliate campaign strategies and offer a fully integrated self-service influencer solution. “Influencers have become more essential than ever, as brands seek to drive consideration and purchase activity through their Affiliate Marketing strategies,” said Jeff Wender, CRO at Rakuten Advertising in a statement. “Partnering with an industry leader like Mavrck expands and enhances our influencer management capabilities and empowers brands to achieve their goals, from awareness to activation, while delivering breakthrough performance objectives and results.” Affiliate brands of Rakuten Advertising that focus on large-scale and targeted influencer campaigns will gain access to streamlined onboarding, communication and reporting tools. A central dashboard will offer comprehensive views of affiliate and influencer campaigns to help empower brands through a holistic vision of their marketing strategy. “Affiliate marketing is a leading monetization strategy for creators, and by partnering with Rakuten, we can improve our offering while expanding our reach, diversifying our insights and advancing measurement and sales attribution,” said Lyle Stevens, CEO and Co-founder of Mavrck in a statement. Advertisement

Mavrck Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Mavrck Rank

  • When was Mavrck founded?

    Mavrck was founded in 2014.

  • Where is Mavrck's headquarters?

    Mavrck's headquarters is located at 200 State St., Marketplace Center, Boston.

  • What is Mavrck's latest funding round?

    Mavrck's latest funding round is Growth Equity - II.

  • How much did Mavrck raise?

    Mavrck raised a total of $268.32M.

  • Who are the investors of Mavrck?

    Investors of Mavrck include Summit Partners, GrandBanks Capital, Kepha Partners and Techstars.

  • Who are Mavrck's competitors?

    Competitors of Mavrck include Ubiquitous, Tagger Media, Carro, Grin, ProductWind and 16 more.

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