Mavrck is a company that operates in the influencer marketing industry, providing an all-in-one platform for influencer marketing. The company's main services include identifying and partnering with influencers, managing campaigns, measuring return on investment, and amplifying marketing programs. Mavrck primarily serves sectors such as retail, consumer packaged goods, food and beverage, e-commerce, and fashion and apparel. Mavrck was formerly known as Splashscore. It was founded in 2014 and is based in Boston, Massachusetts.
ESPs containing Mavrck
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The influencer marketing platforms market connects brands with social media influencers to promote their products or services. These platforms offer various value propositions such as authentic reach and engagement, matching brands with the right creators, measuring campaign success, automating workflow, and generating user-generated content. With the rise of the creator economy on multiple social…
Research containing Mavrck
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Mavrck in 4 CB Insights research briefs, most recently on Sep 8, 2022.
Expert Collections containing Mavrck
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Mavrck is included in 4 Expert Collections, including Influencer & Content Creator Tech.
Influencer & Content Creator Tech
These companies offer tech-enabled solutions to connect influencers with advertisers, facilitate the creation and management of influencer campaigns, as well as provide tools and services to the influencer community.
Companies that are a subset of e-commerce that introduce social elements into the online purchasing experience. This includes peer-to-peer selling, group buying, influencer networks (including influencer marketing agencies), and technology that enables social selling.
Targeted Marketing Tech
Latest Mavrck News
Feb 16, 2024
Co-founder Lyle Stevens Assumes Role of Chief Strategy Officer and Scott Sutton Named Chief Executive Officer to Lead Next Phase of Expansion. Later, a social and influencer marketing leader, announces co-founder and CEO Lyle Stevens will transition to Chief Strategy Officer and current COO, Scott Sutton will step into the role of CEO. Today’s announcement positions Later for continued strategic growth and innovation, enabling the company to build on its existing trajectory. Sutton’s prior experience at ZoomInfo, Daimler and others included responsibility for operations, finance and transitions through multiple funding stages and IPO, makes him the ideal leader for Later’s next phase. “I am honored to accept the role of CEO,” said Scott Sutton, CEO, Later. “It was Lyle’s guidance and expertise that brought Later to where it is today and I am grateful for his support. Together with Lyle and the rest of the executive team, we are poised to execute on the Later vision and deliver exceptional value to our customers, partners and stakeholders.” Stevens will remain a member of the board and executive leadership team, continuing a tenure that began when he founded Mavrck in 2014. Mavrck acquired Later in 2022, and earlier this year, the companies announced they united under the Later brand. Under his new title, Stevens will focus on driving innovation, building strategic partnerships, corporate development, and future planning for Later. “I look forward to continuing to work closely with Scott through this transition and as we shape the strategy and future of Later,” said Lyle Stevens, former CEO and now Chief Strategy Officer, Later. “Scott brings exceptional leadership and a relentless drive for operational excellence to the role.” Later serves more than eight million users and enterprise clients with its three flagship products: Later Social™: a social media scheduling and management tool. Later Influence™: an enterprise-level influencer marketing solution. Later Link in Bio: a customizable link in bio tool that drives traffic and revenue from Instagram and TikTok. For more such updates, follow us on Google News Martech News
Mavrck Frequently Asked Questions (FAQ)
When was Mavrck founded?
Mavrck was founded in 2014.
Where is Mavrck's headquarters?
Mavrck's headquarters is located at 200 State St., Marketplace Center, Boston.
What is Mavrck's latest funding round?
Mavrck's latest funding round is Growth Equity - II.
How much did Mavrck raise?
Mavrck raised a total of $268.32M.
Who are the investors of Mavrck?
Investors of Mavrck include Summit Partners, GrandBanks Capital, Kepha Partners and Techstars.
Who are Mavrck's competitors?
Competitors of Mavrck include Boksi, Tagger Media, AIfluence, The Goat Agency, Ubiquitous and 7 more.
Compare Mavrck to Competitors
Ubiquitous is a company that focuses on influencer marketing, operating within the digital marketing industry. The company offers services that include identifying social media influencers, conducting competitive research, tracking campaign performance, and managing influencer partnerships. Their primary market is the ecommerce industry, with a particular emphasis on brands seeking to improve their social presence and brand awareness through influencer-led content. It is based in Los Angeles, California.
AspireIQ is a company focused on community intelligence marketing, operating within the influencer marketing industry. The company offers a platform and services for brands to manage their influencer marketing campaigns, including features such as influencer search, campaign management, content management, and sales generation. AspireIQ primarily serves the ecommerce industry. AspireIQ was formerly known as Revfluence. It was founded in 2013 and is based in San Francisco, California.
Grin offers software that allows direct-to-consumer brands to run influencer programs in-house. It helps to automate recruitment, fulfillment of products, revenue tracking and aggregation, management of influencers, collections, and sending payments. The company was founded in 2014 and is based in Sacramento, California.
CreatorIQ is a company that focuses on influencer marketing in the digital marketing industry. The company offers a software solution that helps brands grow, manage, scale, and measure their creator programs, facilitating creator discovery, streamlining workflow, ensuring brand safety, and driving meaningful measurement. CreatorIQ primarily serves sectors such as beauty, fashion and retail, gaming, sports, and consumer goods, with customers ranging from global enterprises and agencies to direct-to-consumer brands. It was founded in 2013 and is based in Culver City, California.
Influential operates as a technology platform and social media influencer network. It helps to run brand campaigns and create conversations that can make a brand or product a popular topic. It was founded in 2013 and is based in Las Vegas, Nevada.
SocialLadder is a marketing platform that connects brands of any kind with social influencers. It works by offering incentives such as free drinks, free products, exclusive invitations, and more to influencers while influencers use a mobile app specifically to figure out how influential they are and then connect with brands that want to offer them free or discounted stuff. The company was founded in 2014 and is based in Philadelphia, Pennsylvania.