Search company, investor...
Mashgin company logo


Founded Year



Series B | Alive

Total Raised




Last Raised

$62.5M | 1 yr ago

About Mashgin

MashGin provides a self-checkout machine working through a machine vision system. The company recognizes what the food items look like without user input or bar codes, and customers can swipe their cards to pay and leave. It was founded in 2014 and is based in Palo Alto, California.

Headquarters Location

849 E Charleston Road

Palo Alto, California, 94303,

United States

Mashgin's Product Videos

ESPs containing Mashgin

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / In-Store Tech

The unattended checkout market offers a range of solutions to retailers looking to provide unmanned point-of-sale and checkout technology. Solutions involve the deployment of kiosks, mobile applications, and computer vision technology to facilitate a seamless and contactless checkout experience for customers. This market is driven by the increasing demand for convenient and efficient shopping expe…

Mashgin named as Highflier among 15 other companies, including Trigo, AiFi, and Grabango.

Compete with Mashgin?

Ensure that your company and products are accurately represented on our platform.

Mashgin's Products & Differentiators

    Mashgin Touchless Checkout System

    Mashgin is the world's fastest self-checkout system. It leverages computer vision to identify items presented from virtually any angle and instantly ring them up in a single transaction. It doesn’t need barcodes or RFIDs, perfectly consistent packaging, or particular orientations to work correctly. Consumers simply place their items down, pay, and go--in less than 10 seconds. Mashgin instantly identifies packaged goods, produce, and open plated food items (e.g., an apple or piece of fruit, salad, combo meal plate, etc.). Its patented technology has the ability to recognize any number of items simultaneously and in any orientation in which they are presented.

Expert Collections containing Mashgin

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Mashgin is included in 7 Expert Collections, including Restaurant Tech.


Restaurant Tech

1,065 items

Hardware and software for restaurant management, bookings, staffing, mobile restaurant payments, inventory management, cloud kitchens, and more. On-demand food delivery services are excluded from this collection.


Store tech (In-store retail tech)

1,930 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.


Unicorns- Billion Dollar Startups

1,214 items


Grocery Retail Tech

828 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Artificial Intelligence

10,627 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


New Retail Formats

367 items

Tech-enabled, physical retail selling formats that reach beyond the walls of a traditional store.

Mashgin Patents

Mashgin has filed 16 patents.

The 3 most popular patent topics include:

  • Computer vision
  • Image processing
  • 3D imaging
patents chart

Application Date

Grant Date


Related Topics




Object recognition and categorization, Image processing, Computer vision, Feature detection (computer vision), Payment systems


Application Date


Grant Date



Related Topics

Object recognition and categorization, Image processing, Computer vision, Feature detection (computer vision), Payment systems



Latest Mashgin News

Mashgin self-checkout integrates with PDI’s retail software

Apr 20, 2023

Image courtesy of Alimentation Couche-Tard Inc. April 20, 2023 Mashgin, a provider of a touchless self-checkout system, has integrated its technology with PDI Technologies' accounting and reporting software, according to a press release. The integration allows Mashgin to deploy its computer vision self-checkout system at retailers that use PDI software. The integration eliminates the manual tasks of data manipulation and accounting reconciliation. The integration can be implemented in as little as a week, allowing retailers to take advantage of Mashgin's frictionless checkout while also ensuring that pricebook and related data are always correct and up-to-date. Additionally, the integration simplifies accounting by reconciling between a convenience store's primary POS and Mashgin, which keeps reporting consistent across stores that use Mashgin and those that have not yet been upgraded to Mashgin's frictionless self-checkout. Mashgin kiosks are already deployed at more than 2,700 locations worldwide, including convenience stores, sports stadiums, airports, corporate cafeterias, ski resorts and entertainment venues.

Mashgin Frequently Asked Questions (FAQ)

  • When was Mashgin founded?

    Mashgin was founded in 2014.

  • Where is Mashgin's headquarters?

    Mashgin's headquarters is located at 849 E Charleston Road, Palo Alto.

  • What is Mashgin's latest funding round?

    Mashgin's latest funding round is Series B.

  • How much did Mashgin raise?

    Mashgin raised a total of $62.67M.

  • Who are the investors of Mashgin?

    Investors of Mashgin include Y Combinator, New Enterprise Associates, Susa Ventures, Matrix Partners, Eclipse Ventures and 6 more.

  • Who are Mashgin's competitors?

    Competitors of Mashgin include Trigo, AiFi, Boxy, Supersmart, Caper AI, Zippin, Grabango, Proppos, Standard AI, SandStar and 12 more.

  • What products does Mashgin offer?

    Mashgin's products include Mashgin Touchless Checkout System.

  • Who are Mashgin's customers?

    Customers of Mashgin include Circle K, Delek Stores, HMS Host and Denver Broncos.

Compare Mashgin to Competitors

Grabango Logo

Grabango provides a checkout-free technology for large-scale grocery and convenience store chains. The company's platform offers a fault-tolerant, edge computing network that processes simultaneous transactions. It was founded in 2016 and is based in Berkeley, California.

Standard AI Logo
Standard AI

Standard AI provides artificial intelligence-powered autonomous checkout solutions for brick-and-mortar retailers. The Standard AI solution lets consumers shop and pay without waiting in line, scanning, or stopping to check out. The company was founded in 2017 and is based in San Francisco, California.

SandStar Logo

SandStar is an artificial intelligence and new retail company that develops, manufactures, and operates unmanned convenience stores. SandStar can recognize over 3,000 products including vegetables, fruits, snacks, beverages, breads, fast foods, stationery, and clothes. The technology can be used in all retail checkout scenarios such as supermarkets, pharmacies, food courts, bookstores, and bakeries. Consumers simply place their items on the machine, and their prices are displayed immediately. Payments can be made via WeChat or Alipay. Additionally, merchants can be connected to the machine without having to change their existing system structure, meaning the machines can be quickly deployed and duplicated. The machine also features a face recognition anti-theft system to reduce the rate of damaged goods.

AiFi Logo

AiFi develops an AI platform that provides retailers with autonomous shopping solutions that are easy to deploy, accessible, and cost-efficient. AiFi adapts to existing or new store formats and provides a checkout-free integration for whatever a shopper needs. AiFi works with top global brands, such as Golden State Warriors, Aldi, Zabka, Carrefour, Nascar, and LCFC to name a few. The company was founded in 2016 and is based in Burlingame, California.


Inokyo is a cashier-less autonomous retail store. Cameras track what you grab from shelves, and a QR scan of the app on your way in and out of the store charges for what you've picked up.

Trigo Logo

Trigo offers unmanned retail shopping solutions. The platform provides a ceiling-based camera network with proprietary machine vision algorithms and neural networks that identifies and captures customers' shopping items during their in-store journey. The company was founded in 2018 and is based in Ramat Gan, Israel.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.