Predict your next investment

Marshall Cavendish Education company logo
CONSUMER PRODUCTS & SERVICES | Education & Training (non-internet/mobile) / Childcare Services and Children's Schooling
mceducation.com

See what CB Insights has to offer

Founded Year

1968

About Marshall Cavendish Education

Marshall Cavendish Education is national and regional provider of K-12 educational solutions including curriculum content, digital solutions and professional development. It is based in Singapore.

Marshall Cavendish Education Headquarter Location

No.1 New Industrial Road

Singapore, 536196,

Singapore

Latest Marshall Cavendish Education News

HK cartoon depicting US invasion by gun-toting Mickey Mouse and evil Ronald McDonald in textbook for overhauled liberal studies subject sparks row

Apr 30, 2021

Intellasia East Asia News 01-May-2021 Intellasia | South China Morning Post | 5:02 AM A row has broken out over an image in new teaching materials to be used in Hong Kong’s schools that depicts Mickey Mouse and Goofy lookalikes in military uniforms, fighter planes dropping hamburgers instead of bombs, and evil versions of McDonald’s characters Ronald McDonald and Grimace. The political cartoon, depicting a “cultural invasion” by US multinational firms, appears in the first set of books under a controversial planned overhaul of the liberal studies subject. On Thursday, publisher Marshall Cavendish Education responded to the criticism and told the Post the books were “transitional teaching materials” mainly for teachers’ reference, and might be updated after consulting educators. Do you have questions about the biggest topics and trends from around the world? Get the answers with SCMP Knowledge, our new platform of curated content with explainers, FAQs, analyses and infographics brought to you by our award-winning team. The textbooks for the new senior secondary subject have also come into the spotlight also because they retained sensitive concepts including civil disobedience, which some educators feared might break the national security law which came into effect last June. Liberal studies was first introduced in 2009 as a mandatory course aimed at raising social awareness and developing critical thinking skills among students. But in recent years, pro-Beijing politicians have accused the subject of leading to the radicalisation of youth during the 2019 anti-government protests. Under an overhaul by education authorities, the subject will be renamed “citizenship and social development”, while its content will be cut in half, with a stronger focus on elements including national security, patriotism, national development and lawfulness. The first batch of Form Four pupils are expected to be taught about the new subject starting this September, but most teaching materials and a detailed curriculum framework are still not ready. The Post has reviewed one new set of reference books by Marshall Cavendish Education — one of the main publishers of liberal studies textbooks — after a draft version was recently distributed to teachers. There will be three themes, instead of the existing six, under the subject’s overhaul, namely “Hong Kong under ‘one country, two systems’”, “Our country since reform and opening-up” and “interconnectedness and interdependence of the contemporary world”. Accompanying the cartoon of the cultural invasion are teaching guidelines suggesting pupils can learn how multinational corporations entering local markets in developing countries have invaded local cultures. The message is largely one of anti-cultural imperialism. The same cartoon was also used in a 2018 edition of the publisher’s liberal studies textbook. The chapter encouraged pupils to discuss Western influence on global values, as well as whether cultural homogenisation or diversity had been a result of that. The new books also mention the concepts of judicial independence, the importance of the rule of law, as well as civil disobedience — accompanied by a photo of the 2014 Occupy Central movement — although it emphasizes that participants should accept the legal consequences of their actions. Some negative social problems in mainland China have also been retained, such as left-behind children in rural areas. Other parts focus on China’s enhancement of quality of life and national strength, as required in education authorities’ proposed framework for the new subject. Veteran liberal studies teacher Chan Chi-wa believed the cartoon depicting a US cultural invasion was “a bit exaggerated”, and thought the publisher should consider reviewing its inclusion. “With [characters] wearing military uniforms and armed, it seems a little bit exaggerated,” Chan said. “But when we teach students about globalisation, it is not something that is black and white … we will let them know [the different viewpoints].” Chan, who has taught the subject for more than 10 years, believed Marshall Cavendish Education might also review whether the final version of the book would include the concept of civil disobedience, given the concerns teachers have about discussing the idea. “Civil disobedience means breaking the law — something that the government does not encourage,” he said. “[Some believe that] under civil disobedience acts which affect government operations, it might potentially breach the national security law. “Many teachers might handle such issues with caution or even simply avoid discussing that altogether.” A spokeswoman from the Education Bureau, who expressed “deep regret” over the new books, said they had not been vetted by officials, and should not be regarded as textbooks for the citizenship and social development subject. The publisher said many details of the new subject were still not confirmed, and all content in the book came from last year’s edition, which had already been vetted by education officials. A representative said it had already contacted the Education Bureau after growing public attention, and it was still too early to say what a final version of the book might look like. Last year, when liberal studies textbooks produced by six key publishers were “voluntarily” vetted by the government for the first time under a new scheme, phrases such as “separation of powers” had been removed, while some criticisms of the Hong Kong and mainland governments were replaced. The Post has approached McDonald’s and Disney for comment.

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Marshall Cavendish Education Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Marshall Cavendish Education Rank

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.