Marketron
Founded Year
1969Stage
Acq - Fin - II | AliveTotal Raised
$70.1MAbout Marketron
Marketron, founded in 1969, is a provider of business software solutions and services to the media industry. The Company's traffic, sales, digital media, business intelligence and media exchange services create new growth opportunities that produce the maximum value for their clients.
- Predict emerging trends
- See competitors' playbooks
- Stalk the smart money
- Identify tomorrow's challengers
- Spot growing industries
- Kill analyst data work
Latest Marketron News
Aug 28, 2023
(Image credit: iStock) HAILEY, Idaho—Marketron has published “The Ultimate Guide to Digital Sales Compensation for Media Companies,” a resource for broadcasters on compensation and commission in digital sales, the company said today. The new guide, which also includes a commission and margin calculator, contains tips, strategies and the tools needed to support sales managers and leaders in defining a compensation and commission structure that incentivizes sellers and grows revenue, it said. “We know commission and compensation are both a concern and an opportunity for the industry,” said Jeff Ulrich, director of sales enablement services at Marketron. “By offering our expertise and combining it with data and a calculator, we hope the industry can use what they learn to refine their recruitment strategy and ensure their high performers stay with them. No matter where an organization is in its digital sales maturity, this information and tool are valuable.” The new guide examines five commonly used compensation models and data on which are employed most frequently in broadcast and other media industry sectors. The publication provides insights into the connection between compensation, recruitment and retention. The digital sales commission and margin calculator offers an interactive experience for users to experiment with four commission models to understand how the numbers for each can take shape at their organization. Users can create different models and download the results in PDF format to share with leadership, Marketron said. The guide and calculator are available online . Get the TV Tech Newsletter The professional video industry's #1 source for news, trends and product and tech information. Sign up below. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
Marketron Frequently Asked Questions (FAQ)
When was Marketron founded?
Marketron was founded in 1969.
Where is Marketron's headquarters?
Marketron's headquarters is located at 101 Empty Saddle Trail, Hailey.
What is Marketron's latest funding round?
Marketron's latest funding round is Acq - Fin - II.
How much did Marketron raise?
Marketron raised a total of $70.1M.
Who are the investors of Marketron?
Investors of Marketron include Diversis Capital, The Wicks Group of Companies, Actua Corporation, Bain Capital and Rosewood Capital.
Who are Marketron's competitors?
Competitors of Marketron include WideOrbit, Blackwood Seven, Blue Yonder, Operative, ShareBuilders and 7 more.
- Predict emerging trends
- See competitors' playbooks
- Stalk the smart money
- Identify tomorrow's challengers
- Spot growing industries
- Kill analyst data work
Compare Marketron to Competitors
Operative, formerly SintecMedia, designs and implements management systems for the broadcast, cable, and satellite industries. The company's advanced software tools have met the growing gap between established sales, traffic, and scheduling management systems and the new requirements created by a rapidly changing business environment. Operative's team has created OnAir, a management system that enables media companies to adopt new technologies and business models. OnAir provides the tools for companies to apply new media revenue models and reposition themselves to address emerging forms of media distributions.
NLogic is a software provider and media research firm. It provides products and services used by the media, their advertisers, and advertising agencies to develop marketing strategies. The company provides products and services such as data system integrations, customized reports, ad tracking and attribution, and more. The company serves the TV and radio broadcast industry. The company was founded in 2006 and is based in Toronto, Canada.
605, formerly known as Analytics Media Group, is an analytics and technology company that combines understanding of data, use of technology, and media analytics to advance advertising and marketing research and targeting. AMG helps clients find their target audience, optimize their campaigns, and accurately measure their marketing ROI.
Nextail operates as a cloud-based software platform. It uses analytics and optimization algorithms based on fast fashion paradigms to improve inventory allocation and store operations. It provides business-to-business (B2B) services to the retail industry globally. It was founded in 2014 and is based in Madrid, Spain.
Syrup Tech develops machine learning models predicting demand and optimizing inventory. The company offers an omnichannel decision support engine powered by artificial intelligence or machine learning using advanced machine learning models for demand forecasting and for probabilistic optimizations of inventory. It was founded in 2020 and is based in New York, New York.
Infor is a cloud software company. It offers products for human capital management, enterprise resource planning, and customer relationship management. The company was founded in 2002 and is based in New York, New York.
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