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Acquired | Acquired

Total Raised


About MarketRiders

MarketRiders is a company based in Palo Alto, California. MarketRiders has received investment from Mitch Tuchman. MarketRiders is web-based software that aims to let you build and manage a globally diversified low-cost retirement portfolio using methods that, per the company, were developed by Nobel Laureates.

Headquarters Location

731A Emerson Street

Palo Alto, California, 94301,

United States

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Expert Collections containing MarketRiders

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

MarketRiders is included in 3 Expert Collections, including Wealth Tech.


Wealth Tech

1,882 items

A category of financial technology that is digitizing & streamlining the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.


Capital Markets Tech

834 items

Companies in the capital markets tech space are providing software and/or services for investment banks, hedge funds, investment managers, and so forth. Companies included use technology across the front, middle, and back-offices and streamline all pre- and post-trade operations.



7,565 items

US-based companies

Latest MarketRiders News

SogoTrade Now Offers Asset Management Services

Nov 20, 2017

Share this article ST. LOUIS, Nov. 20, 2017 /PRNewswire/ -- SogoTrade, Inc.—a US-based online discount broker dealer known for its low commissions, great customer service, and high-tech trading platforms—is now offering long-term, goal-based asset management services to its customers through affiliate MarketRiders, Inc., a SEC registered investment advisor. MarketRiders will offer its advisory services under the name "Sogo MarketRiders." The Sogo Financial Group, Inc. (SFG), led by Jonathan W. Yao, current SogoTrade CEO and former Scottrade Director of Asian Pacific Operations, announced earlier this year that it concluded the acquisition of SogoTrade, Inc.  SFG had also previously acquired MarketRiders, Inc., one of the very first robo-advisory firms. Together, SogoTrade and MarketRiders can now deliver stock and option trading accounts along with longer-term, goal-based managed portfolios. MarketRiders CEO Kris Wallace, also a former Executive at Scottrade stated, "Now we have paired the innovative MarketRiders technology with the trading capability of SogoTrade, thus allowing 'Sogo MarketRiders' to offer the complete robo-advisory experience to our clients. "  MarketRiders was formed in 2008 as the original Do-It-Yourself digital advisor and continues to lead the way in this space, Wallace said. Sogo MarketRiders' digital advisory services provide fully-managed portfolios and asset allocation services to our individual customers. Investors can now open both regular and IRA asset management accounts at SogoTrade through Sogo MarketRiders for the low fee of 0.75%. The typical investment advisory firm charges a 1%-2% fee for its services, and often those clients must also pay the trading commissions. Sogo MarketRiders provides its clients with a human investment advisor, thus merging high-tech robo-advisor services with a trusted and experienced individual advisor many clients expect. ABOUT SOGOTRADE: SogoTrade, Inc. has served investors since 1986. SogoTrade has one of the lowest commission rates in the industry, investors can trade stocks and exchange-traded funds online for as low as $2.88. Although known for our innovation and deep-discounted commissions, our real value is providing the help and support our customers need to achieve their investing and trading goals. Open an account today, and you will soon discover how paying lower fees can help you gain more when you trade with SogoTrade. Visit SogoTrade online at . ABOUT MARKETRIDERS: MarketRiders, Inc. is the original digital advisor, helping its customers since 2008. MarketRiders can help you create an asset allocation using the Modern Portfolio method, previously only available to higher net worth investors. Further, MarketRiders offers its services at a fraction of the cost charged by most investment advisory firms (RIAs). Open an account today, and you will discover how paying lower fees can help you more quickly reach your investment goals. Visit MarketRiders online at . If you would like more information about this topic, please contact Linda Gaal at 636-477-6751 or email . Contact

MarketRiders Frequently Asked Questions (FAQ)

  • Where is MarketRiders's headquarters?

    MarketRiders's headquarters is located at 731A Emerson Street, Palo Alto.

  • What is MarketRiders's latest funding round?

    MarketRiders's latest funding round is Acquired.

  • How much did MarketRiders raise?

    MarketRiders raised a total of $200K.

  • Who are the investors of MarketRiders?

    Investors of MarketRiders include Jonathan Yao, Kristopher Wallace and Mitch Tuchman.

  • Who are MarketRiders's competitors?

    Competitors of MarketRiders include Betterment and 1 more.

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