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Corporation
INTERNET | Internet Software & Services / Advertising, Sales & Marketing
marketo.com

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Founded Year

2006

Stage

Acquired | Acquired

Total Raised

$107M

Valuation

$0000 

Revenue

$0000 

About Marketo

Marketo is a provider in Revenue Performance Management. Marketo is a software company focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics. The company sells products for industries including healthcare, technology, financial services, manufacturing, media, and higher education.

Marketo Headquarter Location

901 Mariners Island Blvd. Suite 500

San Mateo, California, 94404,

United States

650-376-2300

Latest Marketo News

Marketing Operations Manager

Oct 12, 2021

Sonrai Security, a cloud-based security company, is looking for a Marketing Operations Manager to join our team. As the steward of marketing technology, data and analytics, you will be responsible for helping to make the company more efficient while fueling strategic growth through your insights and expertise. Your responsibilities will include: managing the integrations and users of our platforms, automating and testing campaigns, measuring program performance to report on KPIs and ROI, optimizing scoring and routing systems, recommending practices to improve marketing, SDR, and sales  performance, and ensuring good data hygiene in our systems. This is a critical role for the company and requires a highly motivated, data-driven individual who thrives in a rapidly evolving start-up environment. The right candidate is well versed on marketing processes, technology (marketing automation and CRM), and analytics and is capable of operating both strategically and tactically to support the business. The role will report to the Director of Demand Generation. Candidates can be remote or work from our NY office, though we have preference for those in EDT timezone. Responsibilities Build drip campaigns, nurture flows & automation rules in Marketo Manage lead, contacts, opportunities, and reporting in Salesforce Build and segment target lists applying firmographic, technographic and behavioral data sources Research and suggest new tools and solutions to better manage data and processes Recommend business insights, reports, and tools that will lead to better prioritization and higher team productivity and optimize our return on investment Work collaboratively to implement and manage a sophisticated lead scoring, lead routing and lead management process. Work across the organization to develop mature processes for reporting of demand programs, including ABM campaigns. Support regular interlocks with Sales/SDR/Marketing leadership to monitor performance against plan, identify key potential issues, track progress against key action items, etc. Qualifications: 3-5 years experience managing marketing technology stacks, operations, processes, and analytics Must have at least 2+ years Marketing Automation experience with at least 1+ years as Marketo (preferred) Must have at least 2+ years of CRM admin experience (specifically with leads, opportunities, accounts and campaigns) Experience with creating, implementing and maintaining executive dashboards of key success metrics. Experience with monitoring, analyzing and reporting on campaign performance to maximize ROI Experience understanding and leveraging data from multiple sources to build actionable insights Strong communication skills and the ability to effectively manage timelines with stakeholders Relevant BA/BS degree Startup experience preferred To apply for this role, please send a resume to  [email protected] *** This is a Security Bloggers Network syndicated blog from Blog - Sonrai Security authored by Kelly Speiser . Read the original post at: https://sonraisecurity.com/blog/marketing-operations-manager/ Email*

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing Marketo

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Marketo is included in 2 Expert Collections, including Smart Money VCs (2017-2019).

S

Smart Money VCs (2017-2019)

6,297 items

We crunched the data to identify the 24 VC firms with the best combination of portfolio valuations and investment outcomes.

E

Enterprise SaaS

2,452 items

Software-as-a-service (SaaS) – internet based software offered as a subscription – continues to become the de facto standard for software distribution and consumption. Enterprise SaaS continues to show particular promise, emerging as one of the most well-funded categories. Startu

Marketo Patents

Marketo has filed 23 patents.

The 3 most popular patent topics include:

  • Graphical user interface elements
  • Promotion and marketing communications
  • Graphical control elements
patents chart

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Grant Date

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Related Topics

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3/22/2018

3/16/2021

Promotion and marketing communications, Internet advertising methods, Data management, Marketing, Social networking services

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3/16/2021

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Related Topics

Promotion and marketing communications, Internet advertising methods, Data management, Marketing, Social networking services

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Status

Grant

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