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Corporation
INTERNET | Internet Software & Services / Advertising, Sales & Marketing
marketo.com

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Founded Year

2006

Stage

Acquired | Acquired

Total Raised

$107M

Valuation

$0000 

Revenue

$0000 

About Marketo

Marketo is a provider in Revenue Performance Management. Marketo is a software company focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics. The company sells products for industries including healthcare, technology, financial services, manufacturing, media, and higher education.

Marketo Headquarter Location

901 Mariners Island Blvd. Suite 500

San Mateo, California, 94404,

United States

650-376-2300

Latest Marketo News

SnapLogic Flows enables non-technical business teams to build integrations and automations

Sep 18, 2021

SnapLogic Flows enables non-technical business teams to build integrations and automations SnapLogic released the latest version of its SnapLogic Flows solution. SnapLogic Flows allows teams in departments such as sales, marketing, finance, and HR to build new integrations and automations themselves that support their daily operations, solve their most pressing business needs, and speed up time-to-market and results. “Business users want self-service tools to get their hands on timely critical data and be able to act fast to deliver results. Our new Flows capability empowers these business users to build what they need to succeed without ever needing to learn how to code, or having to wait until IT has the time to assist,” said Mark Gibbs, VP of Product Management at SnapLogic. “It is also important to ensure that companies embracing a no-code approach do not lose control and oversight of what is created. Flows meets the needs of both groups through a federated approach, with business teams being able to create their own integrations and automations, and IT retaining visibility and governance.” “We’re striving to get to the self-service model so that we can offer it as often as we can to users, but in a governed way,” said Lee Slezak, VP of IT Architecture, Emerging Technology & Analytics at Tyson Foods. “There is a proliferation of tools that can cater to business users and sales practices, but they all work around IT, which always puts us in a pinch. We see SnapLogic’s direction as different, and we’re very interested in the SnapLogic Flows interface approach to deliver self-service for users, while enabling central IT control. This is a key area for us.” “To accelerate our innovation and go-to-market initiatives, it’s critical that we enable our business teams across the enterprise with easy to use, self-service technologies that allow them to connect the systems they use and access the data they need, without relying on IT,” said Giselle Rayner, Senior Business Intelligence Manager at Dexcom. “SnapLogic Flows – with its intuitive no-code interface and guided user experience – is a key enabler towards that goal.” Accelerating line of business success SnapLogic Flows has been engineered and purpose-built to assist business users to integrate the enterprise systems and automate the processes that enable them to do their best work. SnapLogic Flows helps marketing and sales teams to build integrations and automations that grow their prospect pipeline; capture, manage, and route leads; and analyze and report out on campaigns. With Flows, users can automate business processes across common marketing and sales apps – such as Salesforce , Marketo, Google Sheets, and Slack – to accelerate user productivity and business results. Marketing Ops and Sales Ops personnel can automate repetitive and mundane tasks such as lead upload from a field event or content syndication to Salesforce or Marketo, keep contacts synchronized between these core systems, or get notified via email or Slack whenever information about a customer contact is updated. In addition, new support has been added for ServiceNow and Microsoft Sharepoint that enables fast and simple automations for creating, managing, and getting notified on service tickets; creating shared workspaces for campaigns; and managing content in these spaces for increasingly distributed teams, and more. Ensuring IT oversight and governance SnapLogic Flows increases productivity across all business units in the enterprise, using a guided approach to connecting cloud or on-premises applications and data. Its modern, intuitive interface and approach, including features such as in-app documentation and intelligent defaults, eliminates manual interactions and improves productivity by preventing users from losing their context by having to search for answers in another system. Flows also enables IT to step away from the core development of these solutions, but gives them the ability to add requirements and guardrails for non-technical developers, letting them still oversee and govern what is developed before it is pushed to production. Flows removes the mundane, repetitive development tasks from IT workflows, but still enables teams to retain the oversight necessary to ensure the right people have access to automations for specific enterprise systems, and that dangerous or problematic code does not go live and open up the company to misconfigurations, broken functionality, or security issues. Flows provides business users with autonomy while still allowing IT to maintain organizational governance standards. “It’s becoming increasingly clear that traditional iPaaS platforms are evolving to support this next generation of business operations,” said Jim Lundy, Lead analyst and CEO of Aragon Research. “To support new digital business models and empower increased agility, organizations are transforming to automate both processes and technologies, and SnapLogic’s Flows interface is an important step in helping organizations realize this evolution.” Daily Newsletter - E-mail sent every business day with a recap of the last 24 hours Weekly Newsletter - E-mail sent every Monday with a recap of the last 7 days (IN)SECURE Magazine - E-mail sent when a new issue is released

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Research containing Marketo

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Marketo in 3 CB Insights research briefs, most recently on Sep 1, 2021.

Expert Collections containing Marketo

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Marketo is included in 2 Expert Collections, including Smart Money VCs (2017-2019).

S

Smart Money VCs (2017-2019)

6,297 items

We crunched the data to identify the 24 VC firms with the best combination of portfolio valuations and investment outcomes.

E

Enterprise SaaS

2,452 items

Software-as-a-service (SaaS) – internet based software offered as a subscription – continues to become the de facto standard for software distribution and consumption. Enterprise SaaS continues to show particular promise, emerging as one of the most well-funded categories. Startu

Marketo Patents

Marketo has filed 23 patents.

The 3 most popular patent topics include:

  • Graphical user interface elements
  • Promotion and marketing communications
  • Graphical control elements
patents chart

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3/22/2018

3/16/2021

Promotion and marketing communications, Internet advertising methods, Data management, Marketing, Social networking services

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Promotion and marketing communications, Internet advertising methods, Data management, Marketing, Social networking services

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Status

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