Marketmax

Apr 13, 2016

DSI Launches MarketMax, Marketing Automation Suite for the SMB Marketplace April 13, 2016 08:00 AM Eastern Daylight Time LANDOVER, Md.--( BUSINESS WIRE )-- Decision Software, Inc. , (DSI) a long-standing leader in campaign management software, today announced the release of MarketMax™ , a powerful and comprehensive suite of software and services containing all the essential elements needed by small and medium businesses (SMBs) to market to their customers across every major direct marketing channel. “All companies – large or small – need a way to effectively and economically market to their customers without paying huge licensing fees for features they don’t need, want, or use,” said Jeff Fowler, DSI company founder. “MarketMax is built to provide all the essential features for SMBs to create and manage highly effective fully automated direct marketing campaigns across all major channels, at a fraction of the fees traditionally charged.” See how SMBs can get everything they need to market to customers across all major direct marketing channels -- in one system. Marketing to the Max The MarketMax suite bundles data services, secure hosting, email deployment, reporting, and marketing automation. The package also includes installation, training and support, and a license for DSI’s world class marketing automation system: MarketWide™. DSI is confident that the majority of clients will experience annual fees under $100,000 for services typically costing $200,000 or more, providing not only significant savings, but also delivering a terrific return on investment for budget-strapped SMBs. “The reason we’re able to keep costs down are two-fold.” says Paul Storch, vice president of business development, “First, since we own the software, we don’t have to pay – and consequently charge – exorbitant licensing fees. Second, we’re a privately owned company with no debt. This is a huge advantage because it allows us to reinvest heavily in our technology and maintain a long term vision without answering to investors demanding a fast return on investment.” Find out more about MarketMax here . About Decision Software Since 1989, Decision Software, Inc. has provided high quality marketing services and software solutions, including database design and hosting in a secure data center, address hygiene, email delivery and tracking, web surveys and business intelligence reporting. DSI's powerful MarketWide™ software has attracted some of the largest companies in the world, featuring open architecture campaign management and reporting in a hosted or non-hosted environment, with the tested capability to process billions of transactions and drive marketing campaigns containing hundreds of segments. Businesses spanning a wide range of industries look to DSI for industry-leading database marketing capabilities. Founded in 1989 and based in Landover, MD, DSI is privately owned. Contacts