Jan 21, 2019

Venture-backed 360insights acquires MTC Performance January 21, 2019 Terms weren’t disclosed. 360insights said the deal adds capabilities to its software platform, which helps brands optimize channel incentives spending, along with more than 50 new enterprise clients. The Whitby, Ontario-based company also gains a new location in Chicago. Founded in 2008 by CEO Jason Atkins, 360insights closed a $30 million financing in 2016. The round was led by Sageview Capital and joined by OMERS Ventures, Klass Capital, Leaders Fund and Export Development Canada. PRESS RELEASE Acquisition Continues to Build Sales Incentives & Channel Insights Market Leadership WHITBY, ON. (January 7, 2019) – 360insights, a global channel incentives leader offering consumer and channel rebates, SPIFF programs, MDF & co-op ad processing and channel insights, today announced the acquisition of MTC Performance a leader in sales incentive solutions. 360insights’ Channel Success Platform™ is the leading SaaS solution for helping brands make data driven decisions. The acquisition of MTC broadens 360insights’ position in the tech market and the capabilities of the Channel Success Platform™. MTC is a leading sales incentive innovator for some of the world’s foremost technology companies including Ingram Micro, Samsung, Xerox, and Epson. MTC’s solutions focus on sales transactions, the end of the channel value chain, gathering rich data on who bought what, when, why and from whom. The MTC acquisition adds over 50 new enterprise clients to 360insights’ client roster of over 150 global brands. Large enterprises customers, who go to market through complex distribution, used the 360insights’ Channel Success Platform to manage over $2 billion in incentive claims in 2018. The platform is designed for incentive optimization through decision grade program visibility of spending and performance leading to better, data driven, decisions. The SaaS based platform provides central management of incentive programs including rebates, MDF & Co-Op, sales allowances, and SPIFs. “Customers on both sides of this transaction will benefit,” said Jason Atkins, founder and CEO of 360insights. “MTC customers will gain access to a broader SaaS platform enabling them to manage their channel spend in one place and take advantage of the best Test and Learn platform in the market. 360insights’ customers, including over 150 leading brands, will benefit from the addition of 30+ years of sales incentives experience and deeper end of channel data which will enhance their analytics and insights.” MTC President and CEO, George Kriza added: “We have long admired how 360insights does business, and our entire team is thrilled to see our technology moving into new verticals and servicing even more enterprise clients.” With this acquisition 360insights gains a key location in Chicago increasing a global footprint that includes offices in Toronto, the San Francisco Bay Area, Chicago, Detroit, and London. MTC’s 25 team members will join over 400 360insights’ employees to form one of the strongest teams in the industry. The operating teams of both companies are working together on the integration of MTC Performance into 360insights. 360insights intends to maintain a presence in the Chicago area going forward. 360insights acquired MTC Performance for an undisclosed price. ABOUT 360insights 360insights.com is a global channel incentives leader offering rebate processing, SPIFF programs, co-op advertising and channel analytics. The company’s Channel Success Platform™ is the first truly integrated software-as-a-service solution enabling brands to optimize their channel incentives spending. Based in Whitby, Ontario, the company serves over 150 of the world’s top brands and has expanded to have operations around the USA and UK. For more information and resources on 360insights.com, please see: http://www.360insights.com/newsroom For more information on this announcement please contact: Jason King