Predict your next investment

INTERNET | eCommerce / Apparel & Accessories
mamsy.ru

See what CB Insights has to offer

Stage

Dead | Dead

Total Raised

$15M

About Mamsy

Mamsy is a baby & kids-focused flash sales retailer of branded goods. The company's aim is to enable Russian moms to buy goods from manufacturers around the world at competitive prices.

Mamsy Headquarter Location

Moscow,

Russian Federation

Latest Mamsy News

Glorious story but modest exit for online fashion pioneer KupiVIP

Jul 1, 2021

Yandex.Market is in the process of acquiring KupiVIP, one of the most established e-commerce brands in Russia, founded back in 2008 by German entrepreneur Oskar Hartmann . Also included in the acquisition deal are KupiVIP’s five offline outlets in Moscow, the Mamsy e-commerce site and a 20,000 sq. m logistic center in the Moscow region. The transaction is likely to be completed in the third quarter of 2021, after receiving approval from the antimonopoly authority. The terms of the deal were not disclosed, but Mikhail Burmistrov of Infoline Analytics told Vedomosti that the assets might have been valued at around 1 billion rubles ($14 million at the current exchange rate). East-West Digital News heard rumors that mention an even lower amount, taking into account the company’s debt. “Gradual integration” for “accelerated penetration” Through this acquisition, Yandex aims to “leverage KupiVIP’s scalable warehouse facilities, its supplier base and qualified team with the necessary expertise.”   Under plans, Yandex.Market will “gradually integrate KupiVIP into its platform,” the Yandex press service told East-West Digital News. While the KupiVIP assortment will become available via the Yandex.Market marketplace, KupiVIP’s customers will receive access to the Yandex.Plus subscription program, and benefit from Yandex.Market’s last-mile delivery infrastructure. The acquisition will allow Yandex.Market to “accelerate its penetration into the online fashion market,” as the company is pursuing the goal of “becoming a multicategory marketplace in the full sense.”  As part of the same strategy, Yandex recently integrated its e-grocery services with Yandex.Market, the press service said. A bevy of top-tier VCs Once in the top 10 e-commerce sites in Russia, KupiVIP fell to the 68th place in 2020, according to Data Insight’s ranking . Its sales revenues decreased to 4.5 billion rubles (around $62 million at the average exchange rate of 2020) — far behind such fashion leaders as Wildberries and Lamoda . In the years following its inception, KupiVIP raised some $120 million, mostly from Western investors . These included such big names as Accel Ventures, Balderton Capital, Bessemer Venture Partners and Mangrove Capital Partners, as well as the EBRD. “KupiVIP will continue its life as part of the Yandex ecosystem, and that is a positive outcome,” said David Waroquier of Mangrove Capital Partners in an exchange with East-West Digital News. “But it is true that the initial business model turned out no longer unique. A commercial innovation introduced in Russia by KupiVIP, discounts progressively became the norm both online and offline.” “KupiVIP attempted to become omnichannel, involving operating across its websites, mobile app and brick-and-mortar retail stores. All this required significant capital, given the size of the Russian market,” Waroquier explained. “While the international context was less favorable, not all local players were able or willing to invest in the company.”  KupiVIP was not the only company affected by such issues. Waroquier cited the examples of Wikimart and Ulmart — which went bankrupt in 2017 and in 2020 , respectively. The beacon of Russian e-commerce entrepreneurship Regardless of the outcome, KupiVIP had a considerable impact on Russian entrepreneurship and e-commerce, said Waroquier:  It pioneered online fashion sales at a time when few people believed it could be possible in Russia; It inspired a generation of e-commerce startups — perhaps more than any other Russian e-commerce venture; It developed modern last-mile delivery methods in a country where such services barely existed at a satisfactory level at that time; It pioneered online advertising, including via social networks, in Russia; It helped a variety of international fashion brands, and even Russian companies, to enter the market [via KupiVip’s B2B offer ‘Private Trade E-commerce Services’]; It legitimized Russia as an investment target in the eyes of Western investors, attracting a bevy of prestigious VCs; It created up to 1,200 jobs on the payroll (5,000 employees in total along the years), some of them became entrepreneurs (Oleg Naumov, Vladimir Kholyaznikov…) As for Hartmann, he became an inspiring figure for the new generation of startup entrepreneurs. “He has been a poster child of the Russian scene, setting the example to many aspiring entrepreneurs,” said Waroquier. At a 2016 event, KupiVIP founder Oskar Hartmann explained to some 6,000 people “how to become happy and rich.” Share this:

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Research containing Mamsy

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Mamsy in 2 CB Insights research briefs, most recently on Dec 13, 2021.

Expert Collections containing Mamsy

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Mamsy is included in 2 Expert Collections, including Baby and Kids Tech.

B

Baby and Kids Tech

1,241 items

Companies developing tech-enabled products and services that primarily serve babies, children up to approximately 12 years old, and their parents.

E

E-Commerce

9,049 items

Mamsy Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Mamsy Rank

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.