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Malivar company logo


Founded Year



Unattributed | Alive

Total Raised




Last Raised

$70K | 2 yrs ago

About Malivar

Malivar is a media company that creates and promotes virtual influencers and characters based on neural networks and CGI graphics. This helps brands reduce production and advertising costs and avoid the potential risks and controversies of hiring humans. The company also create CGI clothes and AR effects for Instagram and Facebook.

Headquarters Location

Malivar, 3-e Transportnoe kol'tso

Moscow, 123317,

Russian Federation

Malivar's Product Videos

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Malivar's Products & Differentiators

    video face swap solution based on a single image

Research containing Malivar

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Malivar in 1 CB Insights research brief, most recently on Jul 23, 2020.

Expert Collections containing Malivar

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Malivar is included in 2 Expert Collections, including Artificial Intelligence.


Artificial Intelligence

10,627 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


Digital Content & Synthetic Media

2,075 items

The Synthetic Media collection includes companies that use artificial intelligence to generate, edit, or enable digital content under all forms, including images, videos, audio, and text, among others.

Latest Malivar News

Virtual influencers tech attracts investment

Jun 25, 2021

25 Jun '21 The Internet Initiatives Development Fund (IIDF) has acquired 1.35% of the virtual avatar developer Malivar. The founder of the company Valery Sharipov confirmed this information. According to Sharipov, the fund paid 5 million rubles for a stake in Malivar. During the previous investment round in 2020, the company was estimated at 124 million rubles, and now its estimate has grown to 370 million rubles. The fund decided to support the startup, since it created a demanded and convenient product, thereby significantly reducing the cost of the technology, explained Vadim Kazinets, investment manager of the IIDF. He added that the funds will help the company strengthen its programming team and bring the product to the American market. Malivar, which was founded in 2018, creates virtual avatars and integrates them into videos. The service operates on a subscription model. One video with a virtual model lasting 10-30 minutes costs from 3690 to 9990 rubles. per month. There is also an extended package for large businesses from 37 thousand rubles. per month. The company has collaborated with Mercedes-Benz Fashion Week Russia, AliExpress, RBC and Gazprombank. In addition, Malivar created a virtual performer Alena. She can be seen in the music video “Step to Happiness!” with Luo Tianyi, a Chinese virtual singer. Malivar believes that virtual models can be in demand in the entertainment industry, marketing and e-commerce as virtual assistants. Experts interviewed by Vedomosti believe that the capabilities of synthetic faces are still underestimated, while the potential of the product is high. According to Andrey Koval, deputy general director of Isobar Moscow, a digital face can cost 2-3 times less than a regular model, and also allows you to create an image that fully suits the brand in the frame. In 2020, Sber's subsidiary Digital Technologies invested 10 million rubles in Malivar. and now owns 7.96% of the company. According to Sharipov, the investment has made it possible to automate the production of synthetic faces. Now, to get a virtual image, it is enough to set the gender and age. COMMENT ON THIS STORY

Malivar Frequently Asked Questions (FAQ)

  • When was Malivar founded?

    Malivar was founded in 2018.

  • Where is Malivar's headquarters?

    Malivar's headquarters is located at Malivar, 3-e Transportnoe kol'tso, Moscow.

  • What is Malivar's latest funding round?

    Malivar's latest funding round is Unattributed.

  • How much did Malivar raise?

    Malivar raised a total of $10.23M.

  • Who are the investors of Malivar?

    Investors of Malivar include Internet Initiatives Development Fund, Sberbank and Sberbank and 500 Startups Accelerator.

  • Who are Malivar's competitors?

    Competitors of Malivar include Pantheon Lab and 7 more.

  • What products does Malivar offer?

    Malivar's products include

  • Who are Malivar's customers?

    Customers of Malivar include TNT (Russian TV channel) .

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Pinscreen develops technology for digital communication and online human interactions. It offers user-generated virtual assistants and personalized three-dimensional (3D) virtual avatars. The company was founded in 2015 and is based in Los Angeles, California.

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Didimo creates three-dimensional (3D) virtual characters from a single photo. It creates a lifelike avatar that can speak, move, and represent the user in a 3D world. It was founded in 2016 and is based in Leca da Palmeira, Portugal. Logo creates videos with text as inputs, using artificial intelligence (AI). It offers generative AI, facial mapping, audio cloning, and video creation for personal messaging campaigns. It uses cloning avatars of celebrities and influencers for brand promotions. The company was founded in 2019 and is based in Bangalore, India.

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Inworld AI

Inworld AI aims to provide a developer platform to create AI-powered virtual humans for immersive realities, including the metaverse, VR/AR, games, and virtual worlds. It provides the ability for partners and creators to utilize the platform to construct and deploy virtual avatars. The company was founded in 2021 and is based in Mountain View, California.

Klleon Logo

Klleon develops a video production platform. It allows users to create deep learning-generated videos and offers features such as face reenactment, lip-sync generation, makeup generation, voice generation, and more. It was founded in 2019 and is based in Seoul, South Korea.

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DeepBrain AI

DeepBrain AI provides real-time video synthesis solutions in the form of both conversational and non-conversational 'AI Human', applicable to various customer-facing and presenter-led industries. For a customer-facing environment, DeepBrain AI aims to humanize its digital customer service and bridge the gap between them and its customers and increase engagement. As for the presenter-led environments, such as broadcasting and media companies, DeepBrain AI provides a non-conversational AI Human SaaS platform, which makes it easy to produce synthetic videos without the need to rent a studio. The company was founded in 2016 and is based in Seoul, South Korea.

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