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About Mahindra Retail

Mahindra Retail operates as India's largest online and offline establishment exclusively dedicated to baby care and parenting products.

Headquarters Location

4th Floor,Gopala Krishna Complex, #45/3, Residency Road, Off MG Road,

Bengaluru, 560 025,





Latest Mahindra Retail News

FirstCry Founder Supam Maheshwari’s Finances Under Review: Tax Department Pursues $50 Million Tax Evasion Claims

Aug 30, 2023

FirstCry Founder Supam Maheshwari’s Finances Under Review: Tax Department Pursues $50 Million Tax Evasion Claims The Income Tax department is reportedly looking into Supam Maheshwari, the well-known founder of FirstCry, an Indian e-commerce site that specializes in infant and toddler products, for possible tax fraud of more than $50 million. The move occurs when the Indian government tightens its control over financial fraud in the unicorn startup environment. The tax division is also investigating Globalbees Brands Ltd. as well as Xpressbees, two other Indian unicorns, in addition to Maheshwari. Sources with knowledge of the situation claim that the Income Tax authorities has opened an investigation into allegations that Maheshwari failed to pay more than $50 million in taxes on equity transactions that took place on the FirstCry platform. Notices have been issued to Maheshwari regarding his connection with these allegations, as stated by individuals who requested anonymity and provided information to media houses. Related Articles August 30, 2023 The ongoing investigation has also extended its reach to various investors who have been affiliated with FirstCry, a privately-held company. Among those investors are prominent names such as ChrysCapital Management Co, a notable private equity firm, as well as the family office of Sunil Bharti Mittal, a prominent figure in the Indian business landscape. Enquiries related to the alleged tax evasion have been addressed to these investors, who have been caught up in the web of this unfolding financial scrutiny. According to sources close to the situation, Supam Maheshwari is currently in talks with the Income Tax department in an attempt to negotiate a resolution about the continuing investigation. Even so, no official reaction to the charges as well as probe has been heard from the tax authorities, Maheshwari, or personnel from ChrysCapital as well as the Mittal family office. Earlier this month, a significant move in the investment environment occurred when three important Indian family investment firms strategically obtained interests in the SoftBank-backed startup, FirstCry. This purchase cost an astonishing amount of almost INR 435 crore. The MEMG Family Office, led under the leadership of visionary Ranjan Pai, Sharrp Ventures, pursuant to the direction of Harsh Mariwala, as well as the DSP Family Office, under the direction of Hemendra Kothari, are a few of the investors. These investment offices entered the picture thanks to this tactical maneuver by means of a secondary share sale. SoftBank, an important financier of FirstCry throughout its history, decided to lower its interest in this deal by somewhere between 1.5–2%. This action complies with Indian restrictions on foreign direct investment (FDI) in the e-commerce industry, which require businesses like FirstCry to keep their foreign shareholding less than the threshold of 51 percent. SoftBank wants to further reduce the percentage of ownership to a level below 26 percent in order to avoid being labeled as a promoter. This breakthrough has occurred as FirstCry prepares for an Initial Public Offering (IPO), a critical step on its path to further growth as well as financial prosperity. Enhancing local ownership while concurrently reducing the number of foreign stakeholders is one of the main drivers behind this strategic realignment of ownership, which will ensure strict compliance with FDI requirements. In addition to streamlining the corporate structure, this strategic restructuring of the ownership landscape seeks to bring it into compliance with the Indian regulatory framework that oversees the e-commerce industry. It is also important to point out that FirstCry’s investor portfolio includes a number of notable people. Mahindra Retail and Premji Invest, both divisions of the well-known Wipro business owned by Azim Premji, both own sizable holdings in the business. Premji Invest has a sizable 9 to 11 percent of the company’s shares, as well as Mahindra Retail holds a similarly impressive 12 to 13 percent. The interaction of these tactical investments, along with SoftBank’s thoughtful stake decrease, signaled a turning point in FirstCry’s development. FirstCry, an Indian e-commerce site focused on serving the requirements of young children and newborns, has not only become a leader in its field but has also succeeded in reaching a critical financial milestone. The business achieved profitability for the financial year that ends on March 31, 2021, after years of being in the red. As previously reported by the media, this was a turning point in its development, distinguishing it as one of the few businesses in India that not only pursues the IPO market but also maintains operational profitability. Supam Maheshwari, the creative force of FirstCry, started out as an entrepreneur with the company he co-founded called Brainvisa. This initial effort was successful because Brainvisa was ultimately sold for a large sum of $25 million (about Rs 20,661.81 crore). This first success spurred Maheshwari’s ambitions, inspiring him to start FirstCry, a business that has attracted both the interest of the market as well as the devotion of its clients. Being given the honor of being named the “Most Admired Online Site” in 2013 was a plus for FirstCry. This acknowledgment not only confirmed the platform’s capabilities but also reaffirmed its dedication to providing its customers with high-quality goods and services. FirstCry manages its activities through a vast network of warehouses dispersed throughout India from its center in Pune. This well-planned distribution network makes sure that orders are quickly processed as well as shipments are sent out in an effective manner. FirstCry’s impact, though, goes outside of India’s borders and into the United Arab Emirates (UAE). The business’s ambition and capacity to connect with many markets are demonstrated by its expansion. FirstCry sets itself out as a one-stop shop for all things infant and kid-related by gathering a huge selection of goods that are specially crafted to meet these demands. The platform offers a comprehensive selection that includes nursery furniture, clothing, footwear, toys, in addition to educational supplies, ranging from diapers and baby food to necessary items like strollers and high chairs. FirstCry has become a one-stop shop for parents and caregivers looking for high-quality products that support the wellbeing and development of their young children because of to its extensive assortment. As a result, the tax fraud claims have shocked the Indian startup environment, which has been thriving for the past ten years. Startups known as unicorns, or companies valued at more than $1 billion, have been instrumental in making India a center of technology innovation on a worldwide scale. However, this recent occurrence emphasizes the expanding requirement for financial compliance as well as transparency within this dynamic sector. Financial and legal experts anticipate a thorough examination of the equity transactions made within FirstCry as the probe progresses. The results of this investigation could potentially establish new standards for tax laws and financial responsibility for startups and unicorns in India. The case also emphasizes the importance of effective corporate governance, self-control, as well as compliance with tax laws. How this probe will affect FirstCry’s, Supam Maheshwari’s business endeavors, and the larger Indian startup ecosystem in the future remains to be seen. This episode serves as an opportunity to emphasize that financial integrity is still crucial to maintaining trust and growth in a market that prides itself on creativity and disruption. Startups with unicorn valuations are essential for promoting innovation, economic expansion, and job possibilities. However, their strong financial support as well as rapid expansion can occasionally result in inadequate control, which fosters an environment conducive to misconduct. The current probe serves as a reminder that even highly successful firms can fall susceptible to financial irregularities, possibly hurting investor trust as well as the entrepreneurial ecosystem as a whole. Tightening regulations in the unicorn startup environment is critical for a number of reasons. First and foremost, it protects the interests of investors who spend large sums of money into these firms with the expectation of large returns. Improved rules can increase transparency by making certain that financial practices adhere to ethical norms as well as legal obligations. As a result, the startup ecosystem can benefit from a more dependable and trustworthy investment climate, attracting more investments. Second, stringent restrictions can safeguard both employees and customers. Startups frequently have a considerable impact on employment, and their success has the potential to change market dynamics. Financial irregularities can result in job losses and market disruption, harming not only the startup’s workers but also the entire economy. Furthermore, customers rely on startups for creative products and services, and a controversy within a unicorn can undermine consumer trust in the startup community as a whole. Finally, a stricter regulatory structure may deter potential wrongdoers. The threat of legal repercussions as well as reputational harm can operate as a deterrent, discouraging persons from engaging in fraudulent acts. This can help to foster an integrity culture within the startup ecosystem by emphasizing full compliance as well as suitable business practices. Keeping the startup ecosystem’s credibility is crucial in today’s environment, where technology-driven disruptions are transforming industries at an unprecedented rate. Regulation ought not to inhibit innovation, but it is essential to strike a balance so that development takes place within acceptable moral as well as legal bounds. The investigation into Supam Maheshwari’s case along with other Indian unicorns’ scrutiny highlight the necessity for proactive steps to stop financial malfeasance, safeguard stakeholders, as well as preserve the overall image associated with these high-potential businesses. Tags

Mahindra Retail Frequently Asked Questions (FAQ)

  • When was Mahindra Retail founded?

    Mahindra Retail was founded in 2007.

  • Where is Mahindra Retail's headquarters?

    Mahindra Retail's headquarters is located at 4th Floor,Gopala Krishna Complex, #45/3, Residency Road, Off MG Road,, Bengaluru.

  • What is Mahindra Retail's latest funding round?

    Mahindra Retail's latest funding round is Acquired.

  • Who are the investors of Mahindra Retail?

    Investors of Mahindra Retail include FirstCry.



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